Watch the full webinar recording here: http://goo.gl/eDCSQd
Tomorrow’s digital marketing requires the next generation of automation and technology.
Join Melissa Webster, VP of Content and Digital Marketing Technologies at IDC, to learn about:
• Findings of new research to help you take charge of digital initiatives
• Tips to avoid locking yourself into technologies designed for a simpler times
• Insights on new web content management functionality required to support the shift towards connected, customer-centric digital experiences
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
Why a content marketing software request for proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
Like everyone else, manufacturing marketers are moving through an arduous year. While they report growing in content marketing maturity, most had to make quick changes when the pandemic hit.
2019 Insights from top US retailers on new trends in digital CXiAdvize
Gatepoint Research partnered with iAdvize to survey US Marketing, Customer Experience and Strategy leaders to better understand new priorities emerging for digital customer experience.
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
Why a content marketing software request for proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
Like everyone else, manufacturing marketers are moving through an arduous year. While they report growing in content marketing maturity, most had to make quick changes when the pandemic hit.
2019 Insights from top US retailers on new trends in digital CXiAdvize
Gatepoint Research partnered with iAdvize to survey US Marketing, Customer Experience and Strategy leaders to better understand new priorities emerging for digital customer experience.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
Four megatrends are defining today's and tomorrow's sales landscape: Technology, demographic shifts, economics of experimenting, and the power of the user. This speech by McKinsey's Jennifer Stanley explores the trends, and lays out the five things that sales executives need to do now to adapt. For more on McKinsey's megatrends, be sure to check out: http://www.mckinseyonmarketingandsales.com/megatrends-for-sales-organizations
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-four-steps-brands-can-take-to-design-internet-of-things-experiences
Download the report at: http://www.altimetergroup.com/2015/03/new-research-customer-experience-in-the-internet-of-things/
The challenge for many brands is making sense of IoT — what it is, what it isn't — and how, where, and when to apply IoT to consumer-facing programs. In this 1-hour webinar, Jessica Groopman and Charlene Li will share practical ways brands can evaluate the opportunity and how to get started.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
This infographic contains information about what ERP stands for, the characteristics that make up ERP software, and whether or not ERP is right for your business.
Diapositivas presentadas por Jary Carter, Co-Founder & Chief Revenue Officer Oro, en el eCommerce IT Camp dentro del marco del eCommerce Day Buenos Aires 2016.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
Four megatrends are defining today's and tomorrow's sales landscape: Technology, demographic shifts, economics of experimenting, and the power of the user. This speech by McKinsey's Jennifer Stanley explores the trends, and lays out the five things that sales executives need to do now to adapt. For more on McKinsey's megatrends, be sure to check out: http://www.mckinseyonmarketingandsales.com/megatrends-for-sales-organizations
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-four-steps-brands-can-take-to-design-internet-of-things-experiences
Download the report at: http://www.altimetergroup.com/2015/03/new-research-customer-experience-in-the-internet-of-things/
The challenge for many brands is making sense of IoT — what it is, what it isn't — and how, where, and when to apply IoT to consumer-facing programs. In this 1-hour webinar, Jessica Groopman and Charlene Li will share practical ways brands can evaluate the opportunity and how to get started.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
This infographic contains information about what ERP stands for, the characteristics that make up ERP software, and whether or not ERP is right for your business.
Diapositivas presentadas por Jary Carter, Co-Founder & Chief Revenue Officer Oro, en el eCommerce IT Camp dentro del marco del eCommerce Day Buenos Aires 2016.
Content Management and Marketing Automation: Best Practices for Customer Expe...Crafter Software
Enterprises are jumping on the marketing automation bandwagon in hopes of engaging customers better by managing them through the customer journey, and driving them to buy products and services. Marketing automation's promise is that a single software solution can be used to track, engage, nurture and convert your sales leads into customers seamlessly with less effort and lower cost then ever before.
However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?
In this webinar we will reveal how you can finally master your marketing automation.
ES is a DAM system to provide content to CMS. Thanks to a connector ES can push content to the CMS Jahia. The DAM is ate the heart of the publication. Jahia allows you to get all the digital you need to personalize and build relationships.
Sitecore Digital Survivor Series - How Web and App Performance impacts Custom...Dynatrace
This is my deck from the recent Sitecore Digital Survivor Series on how site performance impacts customer experience. You can read a short summary and watch the webinar here: http://bit.ly/2bmXleq
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer
Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.
While many stay-at-home orders have been lifted, consumers’ new digital buying behaviors and habits are here to stay. Watch our panel discussion on the accelerated need for commerce and learn how commerce and content can transform our digital economy.
Topics include:
-What is the “experience economy” and how do you leverage it? -If you move beyond product and price, what’s next?
-How business models have shifted and what you can do to break down silos and leverage new processes to capture the digital dollar.
-How organizations have built agile teams to address the ever-changing needs of customers, including responsive approaches that address the omnichannel consumer.
-Technologies that are best suited to enable your business and customers – and how headless commerce has changed the game.
-How the future of commerce is changing, and what you should do now to prepare.
Our panel features Jordan Jewell, IDC Research analyst known for his insight into the commerce industry. Joining him from Perficient is general manager Brian Beckham, who brings deep expertise in content management and empowering organizations in their digital transformations. Rounding out the panel is Episerver’s Joey Moore, who has spent the last decade helping organizations across the globe advance their digital maturity.
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
Netwealth educational webinar: How to enhance your business with AdviceTechnetwealthInvest
Automating processes, focusing on the customer experience and taking advantage of external expertise is saving advisers time and enabling them to enhance and broaden their business proposition.
Netwealth's general manager of marketing, Andrew Braun, explores how advisers in Australia currently use and integrate technology into their practice, and the technology they plan on investing in over the next few years. This is based on findings from the recent Netwealth AdviceTech Report which surveyed over 200 advisers.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
2015 Global Contact Centre Benchmarking Report key findingsAndrew McNair
Frequently cited by industry analysts and quoted by the media, the Dimension Data Global Contact Centre Benchmarking Report is widely acknowledged as the most useful, authoritative and comprehensive report of its kind. It's designed to provide a single point of reference on key aspects affecting customer
management in today's contact centres.
2015 Global Contact Centre Benchmarking Report key findingsDImension Data
Key findings from the 2015 Global Contact Centre Benchmarking Report. Based on data collected from 901 organisations from 72 countries, this report presents a comprehensive global overview of the state of multichannel interactions, and customer management in contact centres.
For further information, and to get your copy of the Report, visit: www.dimensiondata.com/ccbenchmarking
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Enhancing Desirability: Five Considerations for Winning Digital InitiativesCognizant
To be a modern digital business in the post-COVID era, organizations must be fanatical about the experiences they deliver to an increasingly savvy and expectant user community. Getting there requires a mastery of human-design thinking, compelling user interface and interaction design, and a focus on functional and nonfunctional capabilities that drive business differentiation and results.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Next Generation Web Content Management for
the Digital Marketing Era
Melissa Webster, Program VP
Content & Digital Media Technologies
twitter.com/mwebster_idc July 2014
4. Today’s Agenda
Customer Experience Transformed
The Rise of Digital Marketing, Customer Needs
Implications for Web Content Management
Essential Guidance
4
5. Today’s Customers Are Online…
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: IDC’s New Media Market Model, May 2014 (Doc #248755)
Worldwide Internet Users (B)
40% of global population is connected to the
Internet today... by 2018, 47% will be
5
In developed economies (such as the U.S.),
>80% are connected to the Internet
6. 0.0
0.5
1.0
1.5
2.0
2013 2014 2015 2016 2017 2018
Tablets PCs Smart Phones
…That is Increasingly Mobile…
Source: IDC WW Quarterly Smart Connected Device Tracker Forecast
6
Device Shipments, Units (B)
Today, over half access the Internet using a
mobile device today… by 2018, 72% will.
In developed economies, 75% of people access
the Internet using a mobile device
7. Static
Web
Social
Web
Transaction
Web
Web 1.0 Web 1.5 Web 2.0
And Social …
1.3b monthly users
>300m users
650m users
>1b monthly users
7
45% of respondents to IDC’s Social Business
Survey use social to create awareness
44% using social to communicate with customers
8. 8
That Increasingly Buys Online…
0.0
5.0
10.0
15.0
20.0
25.0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Worldwide eCommerce Spend ($T)
Source: IDC’s New Media Market Model, May 2014 (Doc #248755)
In 2014, eCommerce will generate $15T. By
2018, that will grow to $24T In 2014, 40% of Internet users will buy online
(17% using a mobile device)
11. 11
Source: IDC’s 2013 Tech Marketing Benchmarks Study, n=52
Tech Marketing Program Spend Mix (YE 2013)
Digital Marketing Share of Total
Marketing Budget
12. Growth in Digital Marketing Spend
12
Tech Digital Marketing Program Spending Share
Source: IDC's 2014 Tech Marketing Benchmark Survey, n = 65; Doc #248726
13. Growing Budget for Digital
ExperienceQ. Over the next 2 years, will your organization’s budget for creating and delivering
digital experiences:
Increase
somewhat
52%
Stay about
the same
32%
Decrease
somewhat
2%
Decrease
significantly
0%
Don't know
0%
Increase
significantly
14%
13
% of respondents
0 20 40 60 80 100
Internal staff
Consultants
Agencies
SIs
No Change Will Spend More
% of respondents
Source: IDC’s Digital Experience Survey, April 2014; n=617, US/UK/France/Germany
14. Motivators for DX Initiatives
Opportunity to directly engage consumers
• From 1-to-many to 2-way conversations
• Targeted/personalized experiences increase relevancy/value
• Voice of Customer, power of community
• Support for full customer lifecycle
Consistent, focused cross-channel experiences
• Global brand management
• Capture/leverage data at all points of interaction
• Build progressively richer customer profile over time
• Better visibility, ability to test, measure, optimize – and respond in
real time
Economies of scale
• Reach new markets, deliver new services
• Optimize marketing spend/planning; predict return from
campaigns, tradeoff analysis/planning
14
15. DX and Role of Analytics
Opportunity to better understand customers – in real
time
Big data analytics
Leverage both data and content analytics
Desire to combine internal, social, 3rd party data
Growing trust in/reliance on “black box”
recommendations/automated content targeting
15
16. Digital Experience > S
(Touchpoint Interactions)
16
Shift away from measuring success by adding up
“touchpoint KPIs” to measuring the success of the
broader customer journey
Think of touchpoints as “proof points” – opportunities
to provide/affirm value (customer “issues” = free
market research)
Goal is loyalty: a level of engagement that is both
emotional and rational – and that turns into advocacy.
17. Digital Experience Maturity Gap
0 20 40 60 80 100
Higher customer satisfaction
Higher customer engagement
Increased conversion,…
Lower operating costs
Market share, share of wallet
Increased customer advocacy
Lower customer churn
Haven't correlated spend with ROI
% of respondents
Q. How does your organization measure the value/ROI from deploying digital
experience technologies?
17
Touchpoint-based
metrics (tactical)
Brand commitment
metrics (strategic)
Source: IDC’s Digital Experience Survey, April 2014; n=617, US/UK/France/Germany.
Percentage who rated item important/very important on a scale from 1 to 5.
18. Groups Responsible for
Website
0 20 40 60 80 100
IT
Marketing/eCommerce/brand mgt
Corporate comms/PR/IR
Digital media/new media
Sales/channel management
Corporate dev/community affairs
Product business units/R&D
Legal
Customer service/support
Finance
HR
% of respondents
Q. Which groups or departments within your company/organization have authority
over your public-facing website(s)?
n=617, US/UK/France/Germany; IDC’s Digital Experience Survey, April 2014
18
19. 0 20 40 60 80 100
Traditional Web
Mobile Web for smartphone users
Mobile Web for tablet users
Social networks or community sites
Email campaigns
Mobile apps for tablet users
Mobile apps for smartphone users
Digital signs and kiosks
Smart TVs, other 'connected' devices
Wearables
% of respondents
Q. Which of the following channels are priorities for your company/organization for
creating and delivering digital customer experiences?
19
Multi-Channel World
Source: IDC’s Digital Experience Survey, April 2014; n=617, US/UK/France/Germany.
Percentage who rated item important/very important on a scale from 1 to 5.
20. Priorities for Enhancing
Websites
0 20 40 60 80 100
Better mobile experience
Adding video, audio or multimedia
Improving content
Personalizing
Using analytics to optimize
Improving e-Commerce
Improving search
Adding forums/discussions/etc.
Accessibility
% of respondents
Q. Which of the following are high priorities for enhancing the customer experience
on your public-facing website(s)?
n=617, US/UK/France/Germany; IDC’s Digital Experience Survey, April 2014
20
21. Pain Points for Digital
Marketers
0 10 20 30 40 50 60 70 80 90 100
Creating new content quickly/economically
Reusing content across digital channels
Using analytics to optimize content
Managing customer profile data
Correlating multiple sources of analytics
% of respondents
21
Source: IDC’s Digital Experience Survey, April 2014; n=617, US/UK/France/Germany. Percentage of respondents that
agreed/strongly agreed item is a challenge, on a scale from 1 to 5.
22. WCM Selection Criteria
0 20 40 60 80 100
Cost
Ease of use/authoring
Quick time to deploy
Ease of integration/extensibility
Strong workflow
Multi-site management
Rich media/video capabilities
Multi-channel publishing
Digital marketing tools
Community features
Availability as SaaS
Availability as open source
% of respondents
Q. How important are the following capabilities in choosing a Web content
management solution?
n=617, US/UK/France/Germany; IDC’s Digital Experience Survey, April 2014. Percentage of
respondents that rated item important or very important on a scale from 1 to 5.
22
23. Current/Planned Use of Digital
Experience Technologies
0% 20% 40% 60% 80% 100%
Web analytics
Social marketing
eCommerce, merchandizing and payments
Content marketing
Communities/forums
Campaign mgt/marketing automation
Online advertising
Targeting/personalization/recommendations
Online video platform (OVP)
Translation/globalization
Digital asset management
% of respondents
Use Today Plan 18 Months No Plans Don't Know
Q. Which of the following digital experience/digital market technologies is your
organization using today/planning to use in the next 18 months?
Source: IDC’s Digital Experience Survey, April 2014; n=617, US/UK/France/Germany
23
Over half plan to purchase Web content management
software in the next 18 months
More than half see significant benefit using a single
Web publishing solution – across public-facing
websites, extranets and corporate intranets
24. Implications for WCM – #1 Mobility
Plethora of devices, new form factors, new interaction models, “Internet of
Things”
New capabilities – GPS, camera, accelerometer, sensors
Mix of mobile experiences:
Responsive Web
Mobile Web
Mobile Apps (installed experiences)
24
Modern WCM systems must be designed for
mobile
25. Implications for WCM – #2 Usability
Content authors need intuitive tools
Designers need separation of content and presentation, template support
Developers need APIs and integration points, ability to leverage Web apps,
mobile SDKs
Admins need console for “command and control”
25
Modern WCM systems must be designed for
usability
26. Implications for WCM – #3 Extensibility
Web sites are more than content: Apps, widgets, utility
Must be developer friendly
Ideally, have strong developer ecosystem
Ready talent
Add-ins and extensions, ideally from an organized marketplace
26
Modern WCM vendors foster developer
ecosystems, marketplaces
27. Implications for WCM – #4 Integration
Web APIs, SDKs
Pre-built integrations
Ability to leverage/share data with other
applications
27
Modern WCM systems leverage existing and
new investments
28. Implications for WCM – #5 Digital Marketing
Analytics
Social listening and publishing solutions
Targeting, personalization, recommendation engines
Campaign management, marketing automation
eCommerce, Web shops
Content marketing
Online video platforms
…
28
Modern WCM systems provide and/or
integrate with digital marketing tools
29. Continuum of Digital Experience Needs
29
Public Websites Extranets Intranets
Customers
• Anon/Authenticated
• B2C eCommerce
• Transactional apps
Employees
• Authenticated
• Integration w/
EA’s, ECM
Partners
• Authenticated
• B2B eCommerce
• Transactional apps
Common Requirements
• Mobility
• Extensibility
• Usability
• Ease of integration
• Digital marketing
30. Best of Breed versus Suite
Q. Is your organization pursuing a single-vendor "suite" approach, a multi-vendor
"best-of-breed" approach or a mix of the two?
Single-
vendor
'suite'
33%
Mix of the
two
25%
Multi-vendor
'best-of-
breed'
41%
Don't know
1%
30
% of respondents
Source: IDC’s Digital Experience Survey, April 2014; n=617, US/UK/France/Germany
0 20 40 60 80 100
Cost
Integration
Functionality
Time to deploy
Vendor lock-in
Diverse needs
% of respondents
31. Essential Guidance
31
The customer drives the journey today to a
significant degree – think mobile-first
Customer needs and expectations change – be
agile
Journeys have online and offline components,
it’s often challenging to coordinate these – think
“data”
The technology stack for the online part is still
evolving. Choose “future-proof” components.
32. Essential Guidance
Look for a WCM solution that offers:
Mobility – responsive design, mobile apps support
Ease of use for content authors, designers, developers and
admins
Extensibility (marketplace of addins is a big plus)
Ease of integration
Digital marketing support
32
34. Agenda
Past Present Future
Static Experiences
Few Channels
Not Forward Thinking
Campaign Marketing
Dynamic Experiences
Many Channels And Devices
Some Personalization
Campaign + Contextualization
Best Next Experience
Every Channel
Customer Journey Optimization
Smart Campaign Segmentation
35. How to get to true customer-centric experiences
Two main questions.
What experiences to present
Who to present them to.