MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. This beginner course explains what it is, how it was developed, and how municipalities can post messages.
(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.
This beginner course explains what it is and how municipalities can post messages.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
Marquette University, Emerging and Social Media (ADPR4300)
Welcome to our first session. This class will explore the usage of social media across multiple marketing disciplines and a variety of channels.
Social media is so much more than just a campaign or a technology. Social media represents an opportunity for brands and organizations to strengthen their relationships with prospects and customers.
For more about the course please visit:
http://www.jenders.com/adpr4300
Thank you,
Dennis Jenders
(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.
This beginner course explains what it is and how municipalities can post messages.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
Marquette University, Emerging and Social Media (ADPR4300)
Welcome to our first session. This class will explore the usage of social media across multiple marketing disciplines and a variety of channels.
Social media is so much more than just a campaign or a technology. Social media represents an opportunity for brands and organizations to strengthen their relationships with prospects and customers.
For more about the course please visit:
http://www.jenders.com/adpr4300
Thank you,
Dennis Jenders
How to use technology in ministry & parentingErnest Staats
Engaging with technology beyond the level of experience. We need to understand how technology is changing us so we can ensure we are modeling wise habits. There are some good ways we can use technology to understand and shape its use. Suggestions will be given for what we can start doing today that will make positive impacts on our lives and ministries.
MCUrgent (Morris County Urgent) is used for emergencies where the impact crosses municipal boundaries. MCUrgent includes emergency information that is timely and originates from the source, typically local jurisdictions. It is accessible without power, available 24/7, and is device independent. MCUrgent information spans municipal boundaries, is freely available (no subscription or membership required) and accessible anywhere.
Twitter_user perception as a news resourcePawan Gupta
The project done as part of MIT Branding course identifies Twitter as a less trustworthy news resource compared with NYT (and other social media) for serious and whimsical news. The project did an independent experiment with 206 survey respondents.
Strategize your World Cup Marketing Campaign using TweetsKeRoxiLi
This project is designed for businesses that aim to develop customer-focused marketing strategies based on Tweets (Word usage, trend, sentiment, number of forward and likes etc.).
Nevada Interactive Media Summit Presentation - New Media 101: What is it, why use it? I review the basics about new media, social media, blogging, social networks, Twitter, mobile, video and more.
Figaro Social Media Seminar: Social Media as an activation channel - Laura Cr...Branded3
We all know social media is a powerful marketing tool in itself, however this session will look at how Social Media can be used to activate PR and SEO campaigns online and fuel engagement. Using case studies including a content-led campaign for Ladbrokes; Laura highlights the various ways that Social media can be used to amplify a digital campaign.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
This presentation explores the different data mining techniques that can be applied to draw insights from Twitter feeds. Some techniques include text mining and social networks analysis
(Course updated July 18, 2012)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies.
This beginner course explains what it is, how it was developed, and how municipalities can post messages.
On January 5, 2012, Governor Christie signed a law requiring local authorities, boards and commissions to publish specific information on the web. It is intended to promote transparency and to provide citizens with easy access to government information.
The law applies to soil conservation districts, workforce investment boards, county park commissions, joint insurance funds, fire districts, regional health commissions, any authority subject to Chapter 5A of Title 40A, and any environmental authority, board or commission “authorized by law to provide water, sewer, or other utility services, or to engage in the zoning of facilities for, or the planning for, the provision of such services”.
Most information is due on the web by February 1, 2013. This is an overview of what's required and Morris County's recommendations for its affected agencies.
Those implementing social media in local government agencies face a different set of challenges than private sector implementers. From agency culture to policy to terms of use agreements, the issues need to be identified and managed for successfully implementing these networks.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
MCUrgent: A Shared Emergency Information NetworkMorris County NJ
A presentation by Carol A. Spencer to the Morris County NJ Freeholders & OEM Coordinators, outlining a program to use social media to communicate with constituents in an emergency.
2013: MCUrgent Beginner - Building a Municipal Social Media Presence SeriesCarol Spencer
MCUrgent is Morris County NJ's multi-jurisdictional emergency communications network that utilizes social media during an emergency. It pulls together information from towns, publishing it in a single social stream. Disasters don't end at municipal borders so aggregating information into a single presence is important for citizen engagement and communication.
How to use technology in ministry & parentingErnest Staats
Engaging with technology beyond the level of experience. We need to understand how technology is changing us so we can ensure we are modeling wise habits. There are some good ways we can use technology to understand and shape its use. Suggestions will be given for what we can start doing today that will make positive impacts on our lives and ministries.
MCUrgent (Morris County Urgent) is used for emergencies where the impact crosses municipal boundaries. MCUrgent includes emergency information that is timely and originates from the source, typically local jurisdictions. It is accessible without power, available 24/7, and is device independent. MCUrgent information spans municipal boundaries, is freely available (no subscription or membership required) and accessible anywhere.
Twitter_user perception as a news resourcePawan Gupta
The project done as part of MIT Branding course identifies Twitter as a less trustworthy news resource compared with NYT (and other social media) for serious and whimsical news. The project did an independent experiment with 206 survey respondents.
Strategize your World Cup Marketing Campaign using TweetsKeRoxiLi
This project is designed for businesses that aim to develop customer-focused marketing strategies based on Tweets (Word usage, trend, sentiment, number of forward and likes etc.).
Nevada Interactive Media Summit Presentation - New Media 101: What is it, why use it? I review the basics about new media, social media, blogging, social networks, Twitter, mobile, video and more.
Figaro Social Media Seminar: Social Media as an activation channel - Laura Cr...Branded3
We all know social media is a powerful marketing tool in itself, however this session will look at how Social Media can be used to activate PR and SEO campaigns online and fuel engagement. Using case studies including a content-led campaign for Ladbrokes; Laura highlights the various ways that Social media can be used to amplify a digital campaign.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
This presentation explores the different data mining techniques that can be applied to draw insights from Twitter feeds. Some techniques include text mining and social networks analysis
(Course updated July 18, 2012)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies.
This beginner course explains what it is, how it was developed, and how municipalities can post messages.
On January 5, 2012, Governor Christie signed a law requiring local authorities, boards and commissions to publish specific information on the web. It is intended to promote transparency and to provide citizens with easy access to government information.
The law applies to soil conservation districts, workforce investment boards, county park commissions, joint insurance funds, fire districts, regional health commissions, any authority subject to Chapter 5A of Title 40A, and any environmental authority, board or commission “authorized by law to provide water, sewer, or other utility services, or to engage in the zoning of facilities for, or the planning for, the provision of such services”.
Most information is due on the web by February 1, 2013. This is an overview of what's required and Morris County's recommendations for its affected agencies.
Those implementing social media in local government agencies face a different set of challenges than private sector implementers. From agency culture to policy to terms of use agreements, the issues need to be identified and managed for successfully implementing these networks.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
MCUrgent: A Shared Emergency Information NetworkMorris County NJ
A presentation by Carol A. Spencer to the Morris County NJ Freeholders & OEM Coordinators, outlining a program to use social media to communicate with constituents in an emergency.
2013: MCUrgent Beginner - Building a Municipal Social Media Presence SeriesCarol Spencer
MCUrgent is Morris County NJ's multi-jurisdictional emergency communications network that utilizes social media during an emergency. It pulls together information from towns, publishing it in a single social stream. Disasters don't end at municipal borders so aggregating information into a single presence is important for citizen engagement and communication.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Effectively Utilizing a Government Social Media PresenceCarol Spencer
This presentation covers the reasons that local government public safety agencies should use social media, what they need to know to get started, what should be included in a social media plan, and posting topics.
Social Media And Public Health CommunicationsSevans Strategy
A basic "101" overview of using social media in communicating about public health and during public health crisis situations. Targeted towards PIOs at state and county levels.
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
Welcome to the Fairfax County NewsWire! This new comprehensive news and engagement website aims to serve you more effectively by delivering news of all sizes and topics in multiple ways.
If you're into campaigning or direct action this training presentation offer handy tips on understanding what Twitter is, how it works, how to build a community of followers as well as examining a case study of its use in direct action
This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
NonProfits can use Twitter to successfully engage donors, create event buzz, recruit volunteers, and gain exposure. Find out how to best use this powerful tool.
Getting Social - Social Media in the CourtroomLaura Click
Social media has invaded courtrooms across the country. This presentation provides an overview of the impact of social media, why it's important to the courts and how to integrate it into the court's communication strategy.
Building a Municipal Social Media Presence (2014)Morris County NJ
Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.
Social Communications: Getting Prepared and Making it HappenMorris County NJ
With the proliferation of social channels, where should public libraries be and why should they be there? What should they post, and how can they build public interest in their social networking? This presentation includes suggestions for effective use of social communications.
Presentation at NJ GMIS Conference, April 11, 2013. (Template is copyrighted. If you want a PDF copy, contact us via MorrisCountyNJ.gov feedback form.)
2012 Municipal Series: Building a Municipal Social Media PresenceMorris County NJ
First in a series of courses for Morris County NJ municipalities. This course offers a step by step guide for setting up a Facebook page, Twitter account and posting to both at once using Hootsuite. This presentation, originally give in January 2012, was updated in May 2012 for the Timeline layout of FB pages.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
2012 Municipal Series: MCUrgent Beginner Course
1. MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media
11. Our vision of MCUrgent Morris Twp Parsippany Denville Riverdale Dover Towns create a tweet #hashtag post #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 th via Twitter
12. Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MCUrgent)
14. Social Media Spreads the Message Quickly 911 1,189 2,219 852 157 235 5,563 people could get the message with just 1 click of the mouse. Twitter “Fast Follow” users are not included here so the contacted number is even higher. Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
34. MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media