MCUrgent: Getting the word out with social media
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MCUrgent is a social media application used by Morris County, NJ to share official emergency information across multiple jurisdictions during large-scale emergencies. It utilizes Twitter and Facebook to allow the county's 39 towns to post to a single feed. MCUrgent was created to provide timely, accessible emergency updates to residents across devices even without power. During storms in 2010 and Hurricane Irene in 2011, MCUrgent saw significantly more traffic than individual town websites and social media, demonstrating its effectiveness in emergency communication.
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MCUrgent: Getting the word out with social media
- 1. MCUrgent A Shared Emergency Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting the word out with social media
- 4. How did MCUrgent get started? YIKES! It’s raining!
- 7. Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
- 8. #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite Posts go to major social networks
- 9. Posts can be read on any device #MCDover : Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite desktop iPhone Android phone iPad laptop Phone/blackberry
- 10. “ Like” MCurgent on Facebook
- 11. “ Follow” MCUrgent on Twitter
- 12. Get MCUrgent via Text Message text follow MCUrgent to 40404
- 15. Public Opinion: We like it!
- 16. MCUrgent for your school or business Print posters: MorrisCountyNJ.gov
- 17. Morris County’s gone mobile! Other ways to keep in touch
- 18. You Town This is a FREE app for iPhone users. Coming soon on Android and Blackberry Morris County beta tested this… Put Morris County in your Pocket Morris County’s gone mobile!
- 19. Morris County in your pocket
- 20. For Blackberry & Android users: MorrisCountyNJ.mobi
- 21. Morris County Connections goes mobile
- 23. MCUrgent A Shared Emergency Information Network Carol A. Spencer Web Manager, Morris County NJ September 28, 2011 Getting the word out with social media
Editor's Notes
- So, how did MCUrgent get started?
- Nor’easter in March 2010. Information just wasn’t available online.