SlideShare a Scribd company logo

2011 05-i moms-debra aho williamson

•Download as PPTX, PDF•
•
iMedia Connection
iMedia Connection

The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.

TechnologyBusiness
1 of 8
Moms Who Blog: A Marketing Powerhouse Debra Aho Williamson Principal Analyst @DebraWilliamson
Moms and blogs: A larger audience than you might think ,[object Object]
Over half of online moms read blogs.Moms are more likely than internet users as a whole to read blogs.
Facebook and Twitter add reach.Blogging moms are among the most savvy users of social media to extend their brand.,[object Object]
Nearly one in eight online moms blog for either personal or professional reasons
Over half of online moms regularly read blogs (of any type)
Best practices for working with blogging moms ,[object Object]
Maximize reach across social media.Moms who engage with blogs are active on Twitter, Facebook and other social media platforms.

Recommended

NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFace
NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFaceNEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFace
NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFaceNEPA BlogCon
 
Keynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesKeynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesiMedia Connection
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers iMedia Connection
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceiMedia Connection
 
Welcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMWelcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMiMedia Connection
 
Integrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAIntegrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAiMedia Connection
 
How to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeHow to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeiMedia Connection
 
Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New WorkforceiMedia Connection
 

Recommended

NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFace
NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFaceNEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFace
NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFaceNEPA BlogCon
 
Keynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesKeynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesiMedia Connection
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers iMedia Connection
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceiMedia Connection
 
Welcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMWelcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMiMedia Connection
 
Integrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAIntegrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAiMedia Connection
 
How to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeHow to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeiMedia Connection
 
Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New WorkforceiMedia Connection
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceiMedia Connection
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & DevelopmentiMedia Connection
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their TechnologyiMedia Connection
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit HostiMedia Connection
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoTiMedia Connection
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad TechiMedia Connection
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit HostiMedia Connection
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptioniMedia Connection
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic WorldiMedia Connection
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...iMedia Connection
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...iMedia Connection
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyiMedia Connection
 
Welcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostWelcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostiMedia Connection
 
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...iMedia Connection
 
Video Content Marketing By Numbers
Video Content Marketing By NumbersVideo Content Marketing By Numbers
Video Content Marketing By NumbersiMedia Connection
 
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...iMedia Connection
 
21st Century Brands
21st Century Brands21st Century Brands
21st Century BrandsiMedia Connection
 
How VR is Changing the Game for Brands
How VR is Changing the Game for BrandsHow VR is Changing the Game for Brands
How VR is Changing the Game for BrandsiMedia Connection
 
Data is Currency
Data is CurrencyData is Currency
Data is CurrencyiMedia Connection
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel
 

More Related Content

More from iMedia Connection

Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceiMedia Connection
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & DevelopmentiMedia Connection
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their TechnologyiMedia Connection
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit HostiMedia Connection
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoTiMedia Connection
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptioniMedia Connection
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic WorldiMedia Connection
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...iMedia Connection
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...iMedia Connection
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyiMedia Connection
 
Welcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostWelcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostiMedia Connection
 
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...iMedia Connection
 
Video Content Marketing By Numbers
Video Content Marketing By NumbersVideo Content Marketing By Numbers
Video Content Marketing By NumbersiMedia Connection
 
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...iMedia Connection
 
How VR is Changing the Game for Brands
How VR is Changing the Game for BrandsHow VR is Changing the Game for Brands
How VR is Changing the Game for BrandsiMedia Connection
 

More from iMedia Connection (20)

Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New Workforce
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & Development
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their Technology
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoT
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad Tech
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit Host
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for Disruption
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic World
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling Frequency
 
Welcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostWelcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp Host
 
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
 
Video Content Marketing By Numbers
Video Content Marketing By NumbersVideo Content Marketing By Numbers
Video Content Marketing By Numbers
 
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
 
21st Century Brands
21st Century Brands21st Century Brands
21st Century Brands
 
How VR is Changing the Game for Brands
How VR is Changing the Game for BrandsHow VR is Changing the Game for Brands
How VR is Changing the Game for Brands
 
Data is Currency
Data is CurrencyData is Currency
Data is Currency
 

Recently uploaded

Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfFIDO Alliance
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCzechDreamin
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGDSC PJATK
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsUXDXConf
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...marcuskenyatta275
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FIDO Alliance
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Julian Hyde
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?Mark Billinghurst
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfFIDO Alliance
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekCzechDreamin
 
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoThe UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoUXDXConf
 

Recently uploaded (20)

Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
The UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, OcadoThe UX of Automation by AJ King, Senior UX Researcher, Ocado
The UX of Automation by AJ King, Senior UX Researcher, Ocado
 

2011 05-i moms-debra aho williamson

  • 1. Moms Who Blog: A Marketing Powerhouse Debra Aho Williamson Principal Analyst @DebraWilliamson
  • 2.
  • 3. Over half of online moms read blogs.Moms are more likely than internet users as a whole to read blogs.
  • 4.
  • 5. Nearly one in eight online moms blog for either personal or professional reasons
  • 6. Over half of online moms regularly read blogs (of any type)
  • 7.
  • 8. Maximize reach across social media.Moms who engage with blogs are active on Twitter, Facebook and other social media platforms.
  • 9.
  • 10. Make it easy for bloggers.To optimize success for a giveaway or review request, marketers must give bloggers all the information they need: product descriptions, logos, images and more.
  • 11.
  • 12. Twitter Users: A Vocal Minority
  • 13. Facebook Users: The Juggernaut Rolls On
  • 14. Social Media in the Marketing Mix: Budgeting for 2011
  • 15. Western Europe Social Network Usage
  • 16. China Social Media Marketing
  • 17. Worldwide Social Network Ad Spending: 2011 OutlookFor more information, visit: www.emarketer.com/products Call: 800-405-0844 Email: sales@emarketer.com