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Using QR Codes to Enhance Marketing, Sales, and Customer Service

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Jeff Korhan
Jeff Korhan

This QR Codes program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate growth.

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Using  QR  Codes  to  Enhance   Marketing,  Sales,     and  Customer  Service     Presented by Jeff Korhan January 7-8, 2012 @jeffkorhan on Twitter #MKPL2012 #ABA2012
©Jeff Korhan and True Nature® 2012
Social Graphs 1.  Your Profile 2.  Your Connections 3.  Everything You Share (social objects) ©Jeff Korhan and True Nature® 2012
Sharing Drives Search ©Jeff Korhan and True Nature® 2012
QR Codes 101 n 2D bar codes n Denso Wave n Open Source n All FREE! ©Jeff Korhan and True Nature® 2012
MS tags and 2D codes ©Jeff Korhan and True Nature® 2012
MS tags and 2D codes ©Jeff Korhan and True Nature® 2012
How QR Codes Work n  QR code Generators n  QR code Readers (Scanners) ©Jeff Korhan and True Nature® 2012
QR Look Alike 2d Codes ©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
QR Codes Generation Best Practices 1.  Create Clean Codes 2.  Adequate Quiet Zone 3.  Minimum 1” Diameter (per foot away) ©Jeff Korhan and True Nature® 2012
To watch this video, go to this link: http://bit.ly/nnFelM ©Jeff Korhan and True Nature® 2012
Reading QR Codes n Qrafter – iPhone n i-Nigma – iPhone, Blackberry n MS Tag – iPhone, Android n QR Droid - Android ©Jeff Korhan and True Nature® 2012
Applications n  Business Card n  Brochures n  Trucks, Trailers, and Motorcoaches n  Product Tags and Packaging n  Event Nametags n  Hotel Keycards ©Jeff Korhan and True Nature® 2012
Applications ©Jeff Korhan and True Nature® 2012
QR Code Marketing Campaign 1.  Plan Your Strategy 2.  Create and Test Codes 3.  Link to Mobile Optimized Sites 4.  Track Scans 5.  Deliver Value – Favorable Experience ©Jeff Korhan and True Nature® 2012
#1 - Your Campaign Strategy 1.  Understand Your Target Audience 2.  Have Clear Objectives 3.  Provide Useful and Valuable Incentives ©Jeff Korhan and True Nature® 2012
Incentives n  Enter A Contest to Win n  Deliver a Discount Coupon n  Talk to a Live Agent n  Take Virtual Tour n  Demonstrate a Product or Service n  Get VIP Access ©Jeff Korhan and True Nature® 2012
#2 - Create Quality Codes and Test Them 1.  Quality Code Generator – KeremErkan, i-Nigma 2.  Quality Reader 3.  Test Codes with Multiple … ¨  Devices ¨  Surfaces ¨  Environments and Conditions ©Jeff Korhan and True Nature® 2012
#3 - Link to Mobile Optimized Sites Most Requested Features n  Tap to Call, Email, and Text (SMS) n  Videos n  Specials n  Google Maps and Directions n  Social Sharing ©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
m.ramada maingate.com ©Jeff Korhan and True Nature® 2012
#4 - Track and Manage Scans Code Management Systems – Delivr.com ©Jeff Korhan and True Nature® 2012
#5 - Deliver Value and An Experience Focus on the Customer Experience n  Speed to Load n  Touch Friendly Buttons n  Concise Copy ©Jeff Korhan and True Nature® 2012
3 Amazing QR Success Stories The Possibilities are Limitless ©Jeff Korhan and True Nature® 2012
A Virtual Store To watch this video, go to this link: http://bit.ly/oB5YiK ©Jeff Korhan and True Nature® 2012
A Community Campaign ©Jeff Korhan and True Nature® 2012
An Emotional Connection To watch this video, go to this link: http://bit.ly/sdjJl2 ©Jeff Korhan and True Nature® 2012
What now? ©Jeff Korhan and True Nature® 2012
@jeffkorhan on Twitter speaker@jeffkorhan.com 630-774-8350 ©Jeff Korhan and True Nature® 2012

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Using QR Codes to Enhance Marketing, Sales, and Customer Service

  • 1. Using  QR  Codes  to  Enhance   Marketing,  Sales,     and  Customer  Service     Presented by Jeff Korhan January 7-8, 2012 @jeffkorhan on Twitter #MKPL2012 #ABA2012
  • 2. ©Jeff Korhan and True Nature® 2012
  • 3. Social Graphs 1.  Your Profile 2.  Your Connections 3.  Everything You Share (social objects) ©Jeff Korhan and True Nature® 2012
  • 4. Sharing Drives Search ©Jeff Korhan and True Nature® 2012
  • 5. QR Codes 101 n 2D bar codes n Denso Wave n Open Source n All FREE! ©Jeff Korhan and True Nature® 2012
  • 6. MS tags and 2D codes ©Jeff Korhan and True Nature® 2012
  • 7. MS tags and 2D codes ©Jeff Korhan and True Nature® 2012
  • 8. How QR Codes Work n  QR code Generators n  QR code Readers (Scanners) ©Jeff Korhan and True Nature® 2012
  • 9. QR Look Alike 2d Codes ©Jeff Korhan and True Nature® 2012
  • 10. ©Jeff Korhan and True Nature® 2012
  • 11. ©Jeff Korhan and True Nature® 2012
  • 12. QR Codes Generation Best Practices 1.  Create Clean Codes 2.  Adequate Quiet Zone 3.  Minimum 1” Diameter (per foot away) ©Jeff Korhan and True Nature® 2012
  • 13. To watch this video, go to this link: http://bit.ly/nnFelM ©Jeff Korhan and True Nature® 2012
  • 14. Reading QR Codes n Qrafter – iPhone n i-Nigma – iPhone, Blackberry n MS Tag – iPhone, Android n QR Droid - Android ©Jeff Korhan and True Nature® 2012
  • 15. Applications n  Business Card n  Brochures n  Trucks, Trailers, and Motorcoaches n  Product Tags and Packaging n  Event Nametags n  Hotel Keycards ©Jeff Korhan and True Nature® 2012
  • 16. Applications ©Jeff Korhan and True Nature® 2012
  • 17. QR Code Marketing Campaign 1.  Plan Your Strategy 2.  Create and Test Codes 3.  Link to Mobile Optimized Sites 4.  Track Scans 5.  Deliver Value – Favorable Experience ©Jeff Korhan and True Nature® 2012
  • 18. #1 - Your Campaign Strategy 1.  Understand Your Target Audience 2.  Have Clear Objectives 3.  Provide Useful and Valuable Incentives ©Jeff Korhan and True Nature® 2012
  • 19. Incentives n  Enter A Contest to Win n  Deliver a Discount Coupon n  Talk to a Live Agent n  Take Virtual Tour n  Demonstrate a Product or Service n  Get VIP Access ©Jeff Korhan and True Nature® 2012
  • 20. #2 - Create Quality Codes and Test Them 1.  Quality Code Generator – KeremErkan, i-Nigma 2.  Quality Reader 3.  Test Codes with Multiple … ¨  Devices ¨  Surfaces ¨  Environments and Conditions ©Jeff Korhan and True Nature® 2012
  • 21. #3 - Link to Mobile Optimized Sites Most Requested Features n  Tap to Call, Email, and Text (SMS) n  Videos n  Specials n  Google Maps and Directions n  Social Sharing ©Jeff Korhan and True Nature® 2012
  • 22. ©Jeff Korhan and True Nature® 2012
  • 23. m.ramada maingate.com ©Jeff Korhan and True Nature® 2012
  • 24. #4 - Track and Manage Scans Code Management Systems – Delivr.com ©Jeff Korhan and True Nature® 2012
  • 25. #5 - Deliver Value and An Experience Focus on the Customer Experience n  Speed to Load n  Touch Friendly Buttons n  Concise Copy ©Jeff Korhan and True Nature® 2012
  • 26. 3 Amazing QR Success Stories The Possibilities are Limitless ©Jeff Korhan and True Nature® 2012
  • 27. A Virtual Store To watch this video, go to this link: http://bit.ly/oB5YiK ©Jeff Korhan and True Nature® 2012
  • 28. A Community Campaign ©Jeff Korhan and True Nature® 2012
  • 29. An Emotional Connection To watch this video, go to this link: http://bit.ly/sdjJl2 ©Jeff Korhan and True Nature® 2012
  • 30. What now? ©Jeff Korhan and True Nature® 2012
  • 31. @jeffkorhan on Twitter speaker@jeffkorhan.com 630-774-8350 ©Jeff Korhan and True Nature® 2012