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Rhode island presentation
The document discusses how social media can be used across different departments in an organization. It provides examples of how marketing, product development, sales, PR, finance, HR, IT, and competitive analysis departments can leverage social platforms like Facebook, LinkedIn, Twitter, Instagram, and others. The key message is that social media is relevant for all departments and organizations need to embed it throughout their operations rather than viewing it as just a marketing channel.
Rhode island presentation
- 1. Going Social: Across DepartmentalBoundaries & Beyond the Bread & Butter!
- 2. 3 Things AboutMe: • @jeremarketer • http://goingsoci.al • Firebrand
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- 5. True or False? •An average Facebook user has 130 friends. • While Facebook has about 1 billion users, only 600 million or so are active each month. • 80% of social media users don’t want to be connected to brands through Facebook. • Despite its resources, Google+ has only achieved roughly 25% penetration among the top 100 global companies. • Approximately 40% of brands are now using Instagram.
- 6. “Social media isOK, I guess… but it’s not relevant to my department, like, at all.”- someone who’s not getting their bonus this year
- 7. General Management Public Social Media Relations Marketing Product Legal Development Human And so on… Resources
- 8. SOCIAL MEDIA “You donot need a social media department.” –Jeremy Goldman
- 9. GENERAL MANAGEMENT “Reduce thelayers of management. They put distance between the top of an organization and the customers.” -Donald Rumsfeld
- 10. Banjo • Connect all your networks together • Find potential leads • See how you’re connected to them • Have chance encounters
- 11. MARKETING “The aim ofmarketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker
- 12. Facebook Groups • Managea “private” space • Control sharing • Control who even knows you exist • Post to multiple groups at once • Ask Questions • Share Files
- 13. PRODUCT DEVELOPMENT “Nature knowsno pause in progress and development, and attaches her curse on all inaction.” - Johann Wolfgang von Goethe
- 14. • Build acommunity • Clean & intuitive • 100% real-time
- 15. SALES & BUSINESSDEVELOPMENT “Timid salesmen have skinny kids.” -Zig Ziglar
- 16. SlideShare • Get Found through SEO • Branding • Lead Capture • Meeting Setup • Build Strong Relationships • Analytics
- 17. • Attend ortrack any event • Find contacts’ events • Get recommendations based on connections & experience • Get slides, write-ups, photos, video
- 18. PUBLIC RELATIONS “Some areborn great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin, prize-winning author
- 19. • Schedule socialcontent • Add Team Members • Manage multiple social • Easy access to analytics accounts from one interface
- 20. • Determine buzzlevels • Find brand promoters • Address brand detractors
- 21. FINANCE & ACCOUNTING “There'sno business like show business, but there are several businesses like accounting.” -David Letterman
- 22. Zite • Keep abreastof competition • Drill into ~40,000 topics • Facebook integration • Personalized suggestions from Twitter, Google Reader
- 23. HUMAN RESOURCES “Human resourcesare like natural resources; they're often buried deep…you have to create the circumstances where they show themselves.” -Ken Robinson, author
- 24. • Leading enterprise social network • Embed Yammer feeds • Groups • Expertise • Leaderboards • Events • Org Chart • Feeds
- 25. INFORMATION TECHNOLOGY “We hadto address information technology in the ways we had not before and give the agents the tools that they need to do their job more efficiently and more expeditiously.” -Robert Mueller
- 26. Connect: • Facebook • Twitter • LinkedIn • Foursquare • RSS • Tumblr • Wordpress • SMS • Google Calendar …and 49 more
- 27. In Closing… Howcan you take these examples and better embed social media into your organization?
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- 29. COMPETITIVE ANALYSIS “Number one,cash is king... number two, communicate... number three, buy or bury the competition.” -Jack Welch
Editor's Notes
- #5 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2951360/figure/pone-0013199-g001/Is Social a Fad?
- #6 TRUE!!! An average Facebook users has 130 friends. (source: AllTwitter; http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651)Monthly active users now total nearly 850 million. (source: Jeff Bullas; http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#e5fZgwTPL4wacMHt.99)80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community): http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-028995382. 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)TRUE! 40 percent of brands have adopted Instagram for marketing. (source: Marketing Land)
- #13 Create a private spaceHave things you only want to share with a small group of people? Just create a group, add friends, and start sharing. Once you have your group, you can post updates, poll the group, chat with everyone at once, and more.Share different things with different peopleGroups let you share things with the people who will care about them most. By creating a group for each of the important parts of your life — family, teammates, coworkers — you decide who sees what you share.
- #23 Zite now knows about 40,000 different topics –These new topics will allow you to drill even deeper into your interests and give Zite even more feedback about what you like and don’t like.Facebook integration – now you can link Zite to your Facebook account to get topic suggestions based on your Facebook history.Your Top Stories gives you more of what you love – we’ve expanded the number of articles in Your Top Stories and also brought in more articles from the topics you like. As always, using Zite more will help us to get even smarter about what you prefer. “The Smorg” is our internal name for Your Top Stories, because we were inspired by the vast variety and constant surprise that you find on a Smörgåsbord.Thumb articles up or down from a section –pull an article up to give it a thumbs-up or down to give it a thumbs-down.Zite also helps you discover content that you won’t find elsewhere. Zite surfaces fresh voices, different perspectives and unique topics. However, one of the most important issues with the original Zite was that it’s hard to find and explore new topics.The Explore Page – when you need inspiration check out the topics featured on Zite’s new explore page. Or, use the search function to dive into our catalog of over 40,000 topics.Topic Tags on articles – many articles have suggested categories, which will help you to explore something that’s hot in the news, remind yourself of a topic you love, or introduce you to a new interest.Headline news module (iPad only) – thanks to the technology we developed for CNN Trends, users can now browse the most important headline news directly from Your Top Stories.Popular on Zite module (iPad only) – Zite users are pretty smart, so it’s interesting to see the stories that are most popular among them.
- #27 My recipes: Social Media Explorer Buffer TwitterGamification RSS Buffer TwitterFB Dev blog to SMSAllThingsD social to Buffer#socialmedia #casestudies to BufferAdd ifttt VMs to DropboxArchive/log all Foursquare checkins to a Dropbox text fileAuto Instagram to Google+ (Picasa)tomorrow's weather (conditional) to SMS