This program was presented at the 2010 Winter Management Conference of the Tree Care Industry Association (TCIA), which represents approximately 2,100 tree service and affiliated member companies. . The conference was held at the Hilton Waikoloa in Kona, Hawaii.

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Social Media Marketing
Social Media Marketing
For Entrepreneurs:
Getting New Customers Now
Getting New Customers Now
Presented by Jeff Korhan
February 11, 2010

2. The Relationship Economy
©Jeff Korhan and True Nature® 2009

3. The P f t St
Th Perfect Storm
©Jeff Korhan and True Nature® 2009

4. 2010 Business Trends
1. Human-Centric Businesses
2. Collaborative Markets
3. Sustainable Communities
©Jeff Korhan and True Nature® 2009

5. Human-Centric Businesses
Monitor Your Brand
©Jeff Korhan and True Nature® 2009

6. Human-Centric Businesses
Get Comfortable with Authenticity
©Jeff Korhan and True Nature® 2009

7. Human-Centric Businesses
Learn the Language of the Web
to be Relevant
©Jeff Korhan and True Nature® 2009

8. ©Jeff Korhan and True Nature® 2009

9. Collaborative Markets
Multi-Media Marketing
g
©Jeff Korhan and True Nature® 2009

10. Collaborative Markets
News in Real Time
©Jeff Korhan and True Nature® 2009

11. Collaborative Markets
Content Development & Management
The Source
Social
Media
Inbound
Blog Links
WEBSITE
©Jeff Korhan and True Nature® 2009

12. Blogging is Storytelling with a Purpose
Visibility
Reputation and Authority
Referrals
©Jeff Korhan and True Nature® 2009

13. Sustainable Communities
Help Communities Do What They Want to Do
©Jeff Korhan and True Nature® 2009

14. Sustainable Communities
S C
Engage with Crowdsourcing
©Jeff Korhan and True Nature® 2009

15. Sustainable Communities
Augment Your Business Model
©Jeff Korhan and True Nature® 2009

16. A Community of Communities
©Jeff Korhan and True Nature® 2009

17. ©Jeff Korhan and True Nature® 2009