Several documents were summarized that discussed brand integrations and events at SXSW 2013. Polk Audio showcased their headphones by having music acts perform in their booth. Whole Foods CEO John Mackey spoke about conscious capitalism. Post-it promoted their new large notepad by having attendees create ideas on them. Oreo sponsored various aspects of the event to promote their "you can still dunk in the dark" tweet. Elon Musk showed a video of SpaceX successfully landing a reusable rocket. The summaries focused on the key insights around how these companies engaged attendees and promoted their brands.
Trends: Unlocking The Door To Future Growth!Anja Hoffmann
The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Gamification brings game experience to real world and in non-game contexts aiming at keeping people engaged, making them collaborate, driving their behaviors.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Gamification through stories, examples, numbers, case studies.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
Trends: Unlocking The Door To Future Growth!Anja Hoffmann
The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Gamification brings game experience to real world and in non-game contexts aiming at keeping people engaged, making them collaborate, driving their behaviors.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Gamification through stories, examples, numbers, case studies.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Quantified Self is a movement of people that track individual daily activities metrics through technology with the goal of self improvement. Quantified selfers believe that the meaning of life is improving his own talent, no matter which it is. From a business point of view Quantified Self allows companies to reach consumers while they change their shopping habits and to deal with them in a new and different way.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Quantified Self through stories, examples, numbers, case studies.
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
In this report, senior executives from five start-ups, ranging from beta-stage groundbreakers to multimillion-dollar darlings of venture capital, offer insights on the shape of things to come in mobile marketing.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
As a follow up to last year’s popular “SEO Strategies for PR and Social Media” sessions, Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis provides the latest updates in search marketing tactics to support content strategies. From new search engine algorithms and spam policy guidelines, to how to better optimize brand content in all forms, this session will provide tangible examples and takeaways that will benefit every PR and social media pro.
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
Every brand is looking to establish powerful emotional bonds with their consumers, but marketers often struggle to define that connection and activate against it. Learn how MindSight Mobile helped Pfizer uncover the emotional experience of using ChapStick “in the moment.” Most importantly, learn how those insights are can be used to transform marketing strategy, creative, and potential new omni-channel experiences that will foster stronger emotional bonds with their consumers while inspiring brand loyalty.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Quantified Self is a movement of people that track individual daily activities metrics through technology with the goal of self improvement. Quantified selfers believe that the meaning of life is improving his own talent, no matter which it is. From a business point of view Quantified Self allows companies to reach consumers while they change their shopping habits and to deal with them in a new and different way.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Quantified Self through stories, examples, numbers, case studies.
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view.
Liberty & Co. took a few steps back to distill for you what we found to be the key, and consistent, themes.
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
In this report, senior executives from five start-ups, ranging from beta-stage groundbreakers to multimillion-dollar darlings of venture capital, offer insights on the shape of things to come in mobile marketing.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
As a follow up to last year’s popular “SEO Strategies for PR and Social Media” sessions, Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis provides the latest updates in search marketing tactics to support content strategies. From new search engine algorithms and spam policy guidelines, to how to better optimize brand content in all forms, this session will provide tangible examples and takeaways that will benefit every PR and social media pro.
Content Marketing That Wins: Making Brands, Readers AND Google HappyCramer-Krasselt
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
The Future of Social CRM - Social Media Week 2011Cramer-Krasselt
Presentation by Killian Schaffer, C-K's CRM Strategy Director for Social Media Week 2011.
Few would disagree that social media platforms are transforming how companies market their products and engage audiences. When you’re in the business of delivering results for your clients, the real value will be found where traditional and social CRM converge. It’s called the Value Trinity – the seamless integration of different forms of consumer intelligence: transaction, relationship and influence.
1. Brand Integration of the Day
Polk Audio
This was an effective implementation by Polk Audio. Polk brings in local
music acts to play in their sound booth, while attendees can only hear the
music through the new Polk headphones. Popular acts were also live-
streamed via Ustream.TV
Insight
This was a great promo that showcased the spirit of the entire conference,
leveraging interactive technology with musical acts.
2013
2. My Awesome Event of the Day
Conscious capitalism: Liberating the heroic spirit of
business.
Presented by CEO of Whole Foods Market, John Mackey, he discussed the
positive impacts that capitalism has had on the world. In this session, he
reveals that that “businesses need to rediscover their higher purpose and
articulate that to the world.” This optimistic point of view on how big
business can succeed today reminds us that business is the great creator "We need companies
of value for everyone who trades with it.
that are authentic and
Insight
Any business is is not a zero sum game, it’s about creating value for all
caring. Love and care
involved - vendors, customers and shareholders where it becomes a win- need to come out of the
win-win scenario by way of conscious capitalism.
closet." - John Mackey
2013
3. Vibe of the Day
Summary
Connected devices through machine to machine integration was discussed
a lot. One great example was about a washer that’s about to break. What if
it could sense that and automatically look up the closest repair place with
the highest reviews and book an appointment for you?
Insight
Generate increased sales by listening to your customers and making their
lives easier.
2013
4. My Awesome Event of the Day
Retail Is Going Mobile
Successful mobile strategies center around understanding your customers
and providing different ways to interact with brands. Retailers are
shifting towards creating more personalized experiences particularly by
enabling device to device enhancements.
Insight
Increase sales and brand loyalty by enhancing the in-store experience
through personalized mobile features. A big missed opportunity exists at
the point of sale where many retailers and CPG brands don’t do anything.
2013
5. Brand Integration of the Day
Post-it Big Pad
Post-it Big Pad was trying to promote their new product, essentially a
12”x12” sticky note. Why would I need this? I already have small post-it’s
and big post-it pads. They set-up a “creation” center where, using the Big
Pads, SXSW-goers posted their ideas, sketches, thoughts for people to see
and plastered the walls with these eye-catching colorful papers. The
perfect size for on-the fly concepting, and idea capture. I didn’t even know
I needed this!
Insight
It was the perfect way to do a real-life demonstration of why you would
need this new product. Especially for the always wired SXSW’ers, it was
interesting to see so many people highly engaged with this tangible brand
experience.
2013
6. Vibe of the Day
imgembed
Yes, I was admittedly lured by the smell of popcorn, but what I found was
a new way to use and manage photos and images online. Essentially, a
digital handshake between image creators and users, imgembed.com sets
the “usage rights” of images from individuals. Posters of images can track
the usage, get credit and get paid if desired, while users have permission,
can get free use, and have more image options available to them.
Insight
Created to prevent image stealing, it democratizes image use. Why do
advertisers care? You can now use your consumer’s photos and images
worry free to promote your brand. The downside here is getting enough
critical mass to make it valuable to both image owners and users. I couldn’t
tell if people were enthralled by this idea, or just people looking for free
popcorn, but I think we’ll see more from imgembed and start-ups like it.
2013
7. My Awesome Event of the Day
The Secrets of Generation Flux
I had read the Fast Company article about “Generation Flux” last year, and
was intrigued to attend this panel discussion about it. Hosted by Robert
Safian, the Editor of Fast Company, they discussed what defines this new
generation (mindset, hyper-adaptability, embracing change) and how to
deal in this new era (using both creative and analytical skills together).
Insight
We can all survive or die in this time of extreme change. Such a simple
idea, but learning to embrace most the things that make you uncomfortable
(whether it be technology, authenticity in social media, or even being able
to shut down technology from time-to-time, as the CTO of Cisco, Padma
Warrior does!), will increase our chances to succeed in this new time.
2013
8. Brand Integration of the Day
Oreo
Oreos is not only a named sponsor of the entire event, they were giving
away product at the registrant’s lounge, sponsored some of the ubiquitous
pedi-cabs, and I’m pretty sure their “lights out” Superbowl tweet has been
fawned over in every presentation dealing with social media.
Insight
It remains to be seen if their famous Superbowl tweet “you can still dunk with
the lights out” will be remembered by anyone outside the marketing realm, but
there can be no doubt it’s the runaway hit within our echochamber. So for Oreo
to be at SXSW Interactive, driving home their social-ness and their real-time-
marketing success, gives them a perfect launch pad to instill a cool-ness to the
brand. SXSW attendees will likely feel inspired and motivated to push their real-
time-marketing capabilities themselves, and that’s a great thing.
2013
9. Vibe of the Day
Summary
Be Good to Your Users. And if you can’t be good, be funny. I noticed a
common theme of good UX, even when the discussion isn’t around
machine-based UX. Violation of social norms isn’t limited to interactions
between people, it also applies to interactions between people and
machines, and people and marketers. People expect speed and relevance,
and if we as marketers are irrelevant or slow, we’re violating a social
norm, and people will get pissed. They’ll be less pissed if we’re at least
funny about it, and they’ll reward us with attention and sales if we hit
their “E-spot”, by being engaging, compelling, and responsive.
Insight
Make the effort to segment messages for maximum relevance, and be
timely.
2013
10. My Awesome Event of the Day
Elon Musk-see
Elon Musk is the co-founder of Paypal, who went on to create Tesla
Automotive, SolarCity, and SpaceX. He talked about innovation,
perseverance, partnership, and recyclability. But what blew me away is
SpaceX just days ago successfully tested a rocket that can re-land under
propulsion, like some 50’s sci-fi come to life. He explained that the rocket
fuel is about 2% of the total cost of a rocket. The rocket itself is most of the
rest. Why throw it away? Why not make it reusable? The SXSW audience
was the first to see video of it taking place.
Insight
Ask the bigger question, and don’t easily accept an inability to answer it
right away.
2013