This document summarizes strategies for marketing to Asian American consumers. It notes that the Asian American population is large and growing, with diversity across ethnic groups. Cultural factors like heritage, identity, acculturation and language significantly influence consumer behavior. The document recommends understanding these cultural nuances and how they affect behaviors like shopping, banking, internet usage and food preferences. It provides tips on the best ways to access Asian American consumers through media like magazines, radio and direct marketing, with suggestions to tie into important holidays and celebrations.