This presentation is to help blog writers to reach a larger audience taking advantages of the Internet. Understanding how to reach other audiences, you can increase you traffic to your website posting content that appeals to other cultures as well as avoiding potentially offensive material.

1. How to reach Multi-Cultural Audiences with your Blog By Jhonatan Castaneda

2. Introduction Why do I want to reach multi-cultural audiences? What is the potential growth of my blog? How do I find out more information about my demographics? How do I make my blog more appealing to a broader audience? How do I avoid posting potentially offensive material on my site?

3. Why do I want to reach Multi-Cultural Audiences? Every major city in the United States is a multi-cultural city. The multi-cultural population in the United States is growing constantly. Advertisers are investing more and more resources to reach different cultures.

4. What is the Potential Growth of my Blog? Miami, FL White: 72.7% (Non-Hispanic Whites: 10.5%) Black or African American: 22.0% Asian: 0.8% Some other race: 3.1% Two or more races: 1.2% Hispanic or Latino (of any race): 69.4% Ft Lauderdale, FL Foreign born 21.7% White (non-Hispanic) 57.5% Black or African American 28.9% Hispanic (any race) 9.5% Asian 1.0%

5. What is the Potential Growth of my Blog? New York, NY Approximately 36% of the city's population is foreign-born. The ten largest countries of origin for modern day immigration are the Dominican Republic, China, Jamaica, Guyana, Mexico, Ecuador, Haiti, Trinidad and Tobago, Colombia and Russia. The New York City metropolitan area is home to the largest Jewish community, outside Israel. Population of 659,596 ethnic Chinese, the largest outside of Asia. There is also a substantial Puerto Rican and Dominican population. The largest community of Italians in the US. San Francisco, CA 45.1% of the population is made up of non-Hispanic whites. Asians of any nationality make up 31.3% of the population.

6. How do I find more information about my Demographics? Of course, the Internet. Get in touch with your demographics. Do research using other tools like social media.

7. How do I make my blog more appealing to a broader audience? Use the resources that you acquired in your demographics study. Have other people read your post before actually publishing it. Change the theme. Use colors that are more appealing. Highlight on the info tabs/pages things that may look appealing to other groups.

8. How do I Avoid Posting Potentially Offensive Material on my Site? Listen, Listen, Listen. Stay on top of the comments on the posting. Again, use the resources acquired in the demographics research. Reach out!

9. Conclusion It is important to know your demographics. Explore what growth potential you have with your blog. It is not just about content. It also involves design. Reach out. Promote your success reaching to other groups!

10. Q & A

11. Thank you! Facebook.com/CrescoMedia Twitter.com/CrescoMedia www.crescomedia.com jcastaneda@crescomedia.com