Gloria Jean's Coffees is an Australian coffee company founded in 1979 that has expanded to over 1000 coffee houses in 39 countries. The presentation provides background on Gloria Jean's and compares its home country of Australia to its largest host country market, the United States. It outlines key cultural differences between the two countries in terms of language, religion, education, social structures, political philosophies, and economic philosophies. Finally, it discusses techniques Gloria Jean's uses to cope with cultural differences when expanding into new international markets.

1. Presentation on
Gloria Jean’s Coffees

2. 2

3. Objective Of the Report
• Find out the different culture
• know a multination company cope with culture of
other country.
• Learn about home country and host country
organizational information.
• Learn about the main elements of cultural which affect
the business.
• know the barriers to enter in a new market in different
countries.

4. Company Background
Gloria Jean’s starts it’s journey from
1979 in Australia.
It was founded by Gloria Jean’s Kvetko
Its stores are found in 39 countries
worldwide and it has over 1000 coffee
houses, which serve more than 8
million.

5. •To be the most loved & respected coffee
company worldwide.
•Gloria Jean’s Coffees want to be the
most loved and respected coffee
company in the world.
•Tireless in their pursuit to serve the
highest quality coffee to the people.
Vision

6. Mission
• Building a unified family
• Serve the highest quality coffee
• Provide outstanding and personalized service

7. About Home Country of
Gloria Jean's Coffees-
Australia

8. About Home Country of Gloria Jean's Coffees-
Australia
Language of Australia
•English- 70%
•Mandarin -2.5%
•Arabic- 1.4%
•Cantonese- 1.2%
•Vietnamese-1.2% and
•Italian- 1.2%

9. About Home Country of Gloria Jean's Coffees-
Australia
Religion of Australia
•Christianity- 52.1%
•Muslims- 2.6%
•Buddhists- 2.4%
•Hindus- 1.9%
•Sikhs- 0.5% and
•Jews- 0.4%

10. About Home Country of Gloria Jean's Coffees-
Australia
Education of Australia
•Early childhood education
•Preschool and primary education- Primary schools
•Secondary education- High schools
•Tertiary education- Universities, TAFE colleges, and vocational
education

11. About Home Country of Gloria Jean's Coffees-
Australia
Social Structure of Australia
•Class as a factor in attitudes
•Class as a political indicator
•Mobile middle class
•Established working class
•Established middle class

12. About Home Country of Gloria Jean's Coffees-
Australia
Political Philosophy of Australia
•Elections
•State and local government
•Ideology in Australian politics
•Political Parties

13. About Home Country of Gloria Jean's Coffees-
Australia
Economic Philosophy of Australia
•GDP of AUD$1.67 trillion as of 2016
•Total wealth is AUD$8.9 trillion as of June 2016
•In 2016, it was the 12th largest national economy by
nominal GDP
•Service sector- 73% of GDP
•The mining sector- 7% of GDP

14. About Host Country of
Gloria Jean’s Coffees-
United States of America

15. About Host Country of Gloria Jean’s Coffees-
United States of America
Language of USA
There are large numbers of non-English speakers in an area
•English – 230 million
•Spanish – 37.58 million
•Chinese – 2.88 million
•French – 2.05 million

16. About Host Country of Gloria Jean’s Coffees-
United States of America
Religion of USA
•Christian – around 70-78%
•Judaism- around 1.6%
•Islam- 0.5%

17. About Host Country of Gloria Jean’s Coffees-
United States of America
Education of USA
Education is compulsory over an age range starting between five
and eight and ending somewhere between ages sixteen and
eighteen, depending on the state
•Elementary school
•Secondary school- High School
•After graduating high school (12th grade), U.S.
students may go on to college or university

18. About Host Country of Gloria Jean’s Coffees-
United States of America
Social Structure of USA
•Upper class
•Middle class
•Working class

19. About Host Country of Gloria Jean’s Coffees-
United States of America
Political Philosophy of USA
The modern political party system in the U.S. is a two-party system
dominated by the Democratic Party and the Republican Party
The United States is a federal republic in which the president,
Congress, and federal courts share powers reserved to the
national government according to its Constitution

20. About Host Country of Gloria Jean’s Coffees-
United States of America
Economic Philosophy of USA
The economy of the United States is the world's largest national
economy in nominal terms
•22% of nominal global GDP
•17% of gross world product (GWP)
•The U.S. GDP was estimated to be $18.46 trillion in 2016
•It has the world's seventh-highest per capita GDP (nominal) and
•Eleventh-highest per capita GDP (PPP) as of 2016

21. Comparison Between Home country
and Host country
•Language
•Religion
•Education
•Political Philosophy
•Social structures
•Economic Philosophy

22. Techniques to cope up with cultural
differences
• Promote their coffee in different country via advertisement.
• Understand the meaning and values of different language
of various countries.
• Have to maintain the ethics of different countries.
• Has to consider the tax barriers in different countries
• Can provide offers and unique services in occasion.

23. Thank You