Sparkle Insights, Inc.
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Personal Information
Organization / Workplace
Sparkle Insights, Inc.Location
Raleigh-Durham, North Carolina Area United StatesOccupation
Multicultural/Asian American Marketing Expert, Insights ConsultantIndustry
Advertising / Marketing / PR
Website
www.sparkleinsights.comAbout
I conduct primary consumer research among Hispanic, African American and Asian American consumers to help clients grow their business in these segments. Whether you’re just dipping your toe in the waters, trying to make a business case for targeting multicultural consumers in your company, or you already have a multicultural or Total Market strategy in place and want to test some positioning ideas or advertising concepts, our research consulting services cover the entire spectrum of the marketing process.