This document provides an overview of the Asian-American market in the United States. It notes that the Asian-American population is the fastest growing ethnic group, growing 48% from 1990 to 2000. Currently, Asian-Americans number over 11 million and account for about 5% of the total US population. The document segments the diverse Asian-American market into Northeast Asians, Southeast Asians, and South Asians based on country of origin, linguistic, and religious similarities. It also highlights the significant buying power and cultural influence of Asian-Americans.
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
American Muslim Market 2011: Business Landscape & Consumer Needs Study is a first-of its kind grass-roots market landscape and consumer needs study.
Its provides fact-based insights to equip marketers with, a) the demand profile, satisfaction levels, and expectations of American Muslim consumers, and b) actionable resources and a framework for best engaging with this large, complex market.
Mexican American Consumers | Hispanic Market Research by ThinkNow ResearchThinkNow
Hispanics of Mexican descent make up 63% of the U.S. Hispanic population. ThinkNow Research has created a Hispanic market research presentation that delves into this critical U.S. Hispanic group to provide marketers and market researchers insights into the largest sub-segment of the U.S. Hispanic population.
Nielsen state of-the-hispanic-consumer 2012Ivonne Kinser
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
1) The document discusses strategies for reaching untapped markets in the US, specifically targeting Hispanic and other non-native English speaking markets.
2) It provides an overview of key terms, demographics of non-English speaking populations in the US, and strategies for understanding different audiences and effectively communicating with them.
3) Effective strategies include translation of written materials, interpretation for verbal communication, and customizing products and marketing for different locales through localization.
The document profiles the Mexican-American community in the United States. It states that over half of US population growth between 2000 and 2010 was due to the increase in the Hispanic population, which is predominantly Mexican. The average Mexican-American is 27 years old, earns $23,000 individually or $50,000 per household, works in an office job, speaks both English and Spanish proficiently, and lives in the western or southwestern US. More than three-quarters of the US Hispanic population lives in the west or south.
The document provides an overview of the African American/Black market in the United States. Some key points:
- The African American population is growing faster than the total US population and had a buying power of $845 billion in 2007, projected to break $1 trillion by 2012.
- African Americans are concentrated in the Southern US, with over half the population residing there. The top 10 states by percentage of African American residents are all located in the South.
- Marketers can reach 40% of the African American population by targeting the top 10 metropolitan areas, including New York, Chicago, Atlanta, and Washington D.C.
- The African American population skews younger than the overall US population and
This study analyzed the use of Spanish language on the websites of major North American professional sports leagues and teams. The following key points were found:
1) MLB and MLS incorporated Spanish the most into their league and team websites, with around 10-30% of pages in Spanish. Other leagues had little to no Spanish content.
2) There was variability across individual team websites, particularly those in markets with large Hispanic populations. MLB teams were most likely to have fully Spanish language pages, toggle features, and Spanish sales pages.
3) Teams in markets with the largest Hispanic populations, like Los Angeles and Miami, provided around 10% of pages in Spanish on average. MLS and MLB teams in these markets offered the
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
American Muslim Market 2011: Business Landscape & Consumer Needs Study is a first-of its kind grass-roots market landscape and consumer needs study.
Its provides fact-based insights to equip marketers with, a) the demand profile, satisfaction levels, and expectations of American Muslim consumers, and b) actionable resources and a framework for best engaging with this large, complex market.
Mexican American Consumers | Hispanic Market Research by ThinkNow ResearchThinkNow
Hispanics of Mexican descent make up 63% of the U.S. Hispanic population. ThinkNow Research has created a Hispanic market research presentation that delves into this critical U.S. Hispanic group to provide marketers and market researchers insights into the largest sub-segment of the U.S. Hispanic population.
Nielsen state of-the-hispanic-consumer 2012Ivonne Kinser
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
1) The document discusses strategies for reaching untapped markets in the US, specifically targeting Hispanic and other non-native English speaking markets.
2) It provides an overview of key terms, demographics of non-English speaking populations in the US, and strategies for understanding different audiences and effectively communicating with them.
3) Effective strategies include translation of written materials, interpretation for verbal communication, and customizing products and marketing for different locales through localization.
The document profiles the Mexican-American community in the United States. It states that over half of US population growth between 2000 and 2010 was due to the increase in the Hispanic population, which is predominantly Mexican. The average Mexican-American is 27 years old, earns $23,000 individually or $50,000 per household, works in an office job, speaks both English and Spanish proficiently, and lives in the western or southwestern US. More than three-quarters of the US Hispanic population lives in the west or south.
The document provides an overview of the African American/Black market in the United States. Some key points:
- The African American population is growing faster than the total US population and had a buying power of $845 billion in 2007, projected to break $1 trillion by 2012.
- African Americans are concentrated in the Southern US, with over half the population residing there. The top 10 states by percentage of African American residents are all located in the South.
- Marketers can reach 40% of the African American population by targeting the top 10 metropolitan areas, including New York, Chicago, Atlanta, and Washington D.C.
- The African American population skews younger than the overall US population and
This study analyzed the use of Spanish language on the websites of major North American professional sports leagues and teams. The following key points were found:
1) MLB and MLS incorporated Spanish the most into their league and team websites, with around 10-30% of pages in Spanish. Other leagues had little to no Spanish content.
2) There was variability across individual team websites, particularly those in markets with large Hispanic populations. MLB teams were most likely to have fully Spanish language pages, toggle features, and Spanish sales pages.
3) Teams in markets with the largest Hispanic populations, like Los Angeles and Miami, provided around 10% of pages in Spanish on average. MLS and MLB teams in these markets offered the
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
Profile of the U.S. Hispanic Consumer 2Solucion Inc
This document discusses the growing Hispanic population and purchasing power in the United States. It notes that the Hispanic population is growing rapidly, increasing 74% between 1990 and 2002, and will continue growing significantly in the coming years. Their buying power has also grown substantially, increasing 160% between 1990 and 2002 to $580 billion. The document recommends that businesses market directly to Hispanic consumers, as one generic advertisement risks missing this important consumer segment. It provides data on spending patterns and the demographic characteristics of Hispanic populations in major US cities to help businesses better understand and reach Hispanic consumers.
Bridge Marketing to Hispanic Segments in Omaha, NE | University of Sioux Fall...Miranda Cain
This study focuses on marketing to Hispanic segments in the Omaha, Nebraska region in
promotion of life insurance. Easier said than done, this particular investigation takes into account
that media is a vast and ever expanding landscape which demands flexibility from consumers
and professionals alike. As well as, the innate desire of continual learning from those wishing to
be successful in this industry. As the world of advertising strives to keep up with the ever
changing technology outlook and the limitless desires of consumer markets, it’s important to
remember that when in the business of advertising, one is more deeply rooted in the business of
people.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publi...Michelle Villalobos
The document discusses the U.S. Hispanic market, which represented $800 billion in spending power in 2006 and is estimated to grow to $1.2 trillion by 2011. Hispanics strongly influence popular culture and require specialized marketing strategies due to differences in media consumption habits, acculturation levels, and attachment to their country of origin. Hispanics vary widely in language preference, cultural practices, and how connected they feel to their native country.
- E-Tech is a company that provides a system to accurately identify individuals' ethnicity, religion, language preference, and other demographic details based on their name and other data.
- The system analyzes names, surnames, middle names, neighborhood data and other factors to identify over 175 ethnic groups and religious affiliations with up to 95% accuracy.
- Identifying these details at the individual level allows for highly targeted multicultural marketing approaches to various ethnic and religious consumer segments.
This document provides an overview of Latin America's geography. It discusses the region's area and population distribution. It also describes the diverse physical geography, including different climate zones, elevation levels and land use patterns. Various countries and subregions are highlighted, including their economies, cultures and histories. Natural resources, agriculture, trade relationships and geopolitical issues are also summarized.
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
The document provides an overview of the geography, population, history, cultures, economies, and trade relationships of the United States and Canada. It notes that the two countries share the world's longest international border and have populations of 302 million and 33 million respectively. Both countries have experienced significant immigration and are predominantly urban and Christian. The US and Canada have abundant natural resources and developed mechanized economies focused on services and technology, making them highly affluent nations and vital trading partners.
This document outlines learning objectives and content about subcultures and their influence on consumer behavior in the United States. It discusses several ethnic, religious, and regional subcultures, including African Americans, Hispanics, Asian Americans, Native Americans, Asian Indian Americans, Arab Americans, Christian groups, Jewish, Muslim and Buddhist religious subcultures. For each subculture it provides demographic data on population size, buying power, and generational or regional differences that marketers should consider. The objectives are to understand how subcultures impact unique market behaviors and analyze various subcultures and their implications for marketing.
The document provides an overview of the African American/Black market in the United States. Some key points:
- The African American population is growing faster than the total US population and had a buying power of $845 billion in 2007, projected to break $1 trillion by 2012.
- African Americans are concentrated in the Southern US, with over half the population residing there. The top 10 states by percentage of African American residents are all located in the South.
- Reaching African Americans requires targeting the top 10 metropolitan areas, which contain 40% of the total African American population. These areas include New York, Chicago, Atlanta, and others.
This document provides an overview of the African American/Black market in the United States. It finds that the African American population is growing rapidly and increasingly affluent. African Americans also have significant buying power, projected to exceed $1 trillion by 2012. The profile examines the geographic concentration, demographic and economic trends of the African American population. It also reviews their magazine readership and preferences, as well as advertising spending targeted towards African Americans.
The document discusses the state of the Asian American community in the United States. It notes that the Asian American population is the fastest growing minority group, increasing 45% between 2000-2010. However, despite achievements in education and the economy, Asian Americans still face invisibility and challenges such as a glass ceiling in upper management. The report provides statistics on the population size, countries of origin, languages spoken, and analyzes the economic impact and contributions of Asian Americans, including their growing purchasing power and role in small business ownership. It also examines topics like household income, education levels, homeownership rates, and challenges in accessing housing.
GlobalHue Presents: The New Asian-American Market at adtech:sfGlobalHue
The document discusses the growing Asian American consumer market in the United States. Some key points:
- The Asian American population is over 15 million and growing due to immigration and young median age. They have high household incomes and buying power of over $427 billion.
- California and New York have the largest concentrations of Asian Americans. The Asian American youth population in California universities is over 50% in some schools.
- Asian Americans have a range of acculturation, from recent immigrants to those born in the US. They still value family, education, and cultural heritage.
- Asian Americans are highly tech-savvy and use digital media more than other groups. They are active on social networks,
GlobalHue presents: The New Asian American Marketchristine huang
- The Asian American population is growing rapidly and represents a significant consumer market, with over 15 million people and $427 billion in annual buying power.
- Asian Americans, especially younger generations, are highly tech-savvy and early adopters of new technologies. They are highly engaged online through social media, online communities, and digital media.
- To effectively reach Asian American audiences, brands must understand the diversity within the segment and target communications appropriately to each subgroup based on factors like language, culture, and generational differences. A one-size-fits-all approach will not be as successful.
The document discusses consumer motivation and subcultures, focusing on Hispanic and African American groups in the US. It notes that Hispanic and African American populations have grown significantly in recent decades and now represent sizable consumer markets. Both groups tend to be younger on average than the overall US population. The document provides insights into the traits, preferences, and purchasing behaviors of Hispanic and African American consumers to help marketers effectively target these important subcultures.
This document summarizes strategies for marketing to Asian American consumers. It notes that the Asian American population is large and growing, with diversity across ethnic groups. Cultural factors like heritage, identity, acculturation and language significantly influence consumer behavior. The document recommends understanding these cultural nuances and how they affect behaviors like shopping, banking, internet usage and food preferences. It provides tips on the best ways to access Asian American consumers through media like magazines, radio and direct marketing, with suggestions to tie into important holidays and celebrations.
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
This document provides strategies for effective multicultural communications campaigns targeting Asian Americans and Pacific Islanders (AAPIs). It discusses the size and diversity of the AAPI population in the US and Nevada. It also presents a case study of the National Fibromyalgia Association improving their outreach to AAPIs by incorporating multicultural strategies into their overall marketing instead of separate campaigns. The document advocates using social media to engage AAPIs, noting they are highly active online and very responsive to social advertising. It emphasizes understanding the diversity within the AAPI population and representing various ethnicities, languages, and cultures.
"Portrait of the New America" covers the attitudes, behaviors and perspectives on life in the U.S., organized around seven themes.
Its to understand what drives the nation’s 80 million Hispanics, African Americans and Asian Americans
Portrait Background
Communications & Culture
Connectivity & Culture
Conversation & Culture
Community & Culture
Pride Factor Analysis
It’s a Small World
Marketing 1 (Chapter 5: Market Segmentation, Targeting and Positioning)Angelie De Roxas
This document provides an overview of market segmentation, targeting, and positioning. It defines key terms like market, target market, consumer and business products. It describes how markets can be segmented geographically, demographically, psychographically, and based on product attributes. Specific geographic segmentation criteria covered include cities, metropolitan areas, and geographic information systems. Demographic segmentation variables discussed include age, gender, ethnicity, income, family lifecycle, and household type. The document also outlines several psychographic profiling systems and how psychographic segmentation can be used globally.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Profile of the U.S. Hispanic Consumer 2Solucion Inc
This document discusses the growing Hispanic population and purchasing power in the United States. It notes that the Hispanic population is growing rapidly, increasing 74% between 1990 and 2002, and will continue growing significantly in the coming years. Their buying power has also grown substantially, increasing 160% between 1990 and 2002 to $580 billion. The document recommends that businesses market directly to Hispanic consumers, as one generic advertisement risks missing this important consumer segment. It provides data on spending patterns and the demographic characteristics of Hispanic populations in major US cities to help businesses better understand and reach Hispanic consumers.
Bridge Marketing to Hispanic Segments in Omaha, NE | University of Sioux Fall...Miranda Cain
This study focuses on marketing to Hispanic segments in the Omaha, Nebraska region in
promotion of life insurance. Easier said than done, this particular investigation takes into account
that media is a vast and ever expanding landscape which demands flexibility from consumers
and professionals alike. As well as, the innate desire of continual learning from those wishing to
be successful in this industry. As the world of advertising strives to keep up with the ever
changing technology outlook and the limitless desires of consumer markets, it’s important to
remember that when in the business of advertising, one is more deeply rooted in the business of
people.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publi...Michelle Villalobos
The document discusses the U.S. Hispanic market, which represented $800 billion in spending power in 2006 and is estimated to grow to $1.2 trillion by 2011. Hispanics strongly influence popular culture and require specialized marketing strategies due to differences in media consumption habits, acculturation levels, and attachment to their country of origin. Hispanics vary widely in language preference, cultural practices, and how connected they feel to their native country.
- E-Tech is a company that provides a system to accurately identify individuals' ethnicity, religion, language preference, and other demographic details based on their name and other data.
- The system analyzes names, surnames, middle names, neighborhood data and other factors to identify over 175 ethnic groups and religious affiliations with up to 95% accuracy.
- Identifying these details at the individual level allows for highly targeted multicultural marketing approaches to various ethnic and religious consumer segments.
This document provides an overview of Latin America's geography. It discusses the region's area and population distribution. It also describes the diverse physical geography, including different climate zones, elevation levels and land use patterns. Various countries and subregions are highlighted, including their economies, cultures and histories. Natural resources, agriculture, trade relationships and geopolitical issues are also summarized.
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
The document provides an overview of the geography, population, history, cultures, economies, and trade relationships of the United States and Canada. It notes that the two countries share the world's longest international border and have populations of 302 million and 33 million respectively. Both countries have experienced significant immigration and are predominantly urban and Christian. The US and Canada have abundant natural resources and developed mechanized economies focused on services and technology, making them highly affluent nations and vital trading partners.
This document outlines learning objectives and content about subcultures and their influence on consumer behavior in the United States. It discusses several ethnic, religious, and regional subcultures, including African Americans, Hispanics, Asian Americans, Native Americans, Asian Indian Americans, Arab Americans, Christian groups, Jewish, Muslim and Buddhist religious subcultures. For each subculture it provides demographic data on population size, buying power, and generational or regional differences that marketers should consider. The objectives are to understand how subcultures impact unique market behaviors and analyze various subcultures and their implications for marketing.
The document provides an overview of the African American/Black market in the United States. Some key points:
- The African American population is growing faster than the total US population and had a buying power of $845 billion in 2007, projected to break $1 trillion by 2012.
- African Americans are concentrated in the Southern US, with over half the population residing there. The top 10 states by percentage of African American residents are all located in the South.
- Reaching African Americans requires targeting the top 10 metropolitan areas, which contain 40% of the total African American population. These areas include New York, Chicago, Atlanta, and others.
This document provides an overview of the African American/Black market in the United States. It finds that the African American population is growing rapidly and increasingly affluent. African Americans also have significant buying power, projected to exceed $1 trillion by 2012. The profile examines the geographic concentration, demographic and economic trends of the African American population. It also reviews their magazine readership and preferences, as well as advertising spending targeted towards African Americans.
The document discusses the state of the Asian American community in the United States. It notes that the Asian American population is the fastest growing minority group, increasing 45% between 2000-2010. However, despite achievements in education and the economy, Asian Americans still face invisibility and challenges such as a glass ceiling in upper management. The report provides statistics on the population size, countries of origin, languages spoken, and analyzes the economic impact and contributions of Asian Americans, including their growing purchasing power and role in small business ownership. It also examines topics like household income, education levels, homeownership rates, and challenges in accessing housing.
GlobalHue Presents: The New Asian-American Market at adtech:sfGlobalHue
The document discusses the growing Asian American consumer market in the United States. Some key points:
- The Asian American population is over 15 million and growing due to immigration and young median age. They have high household incomes and buying power of over $427 billion.
- California and New York have the largest concentrations of Asian Americans. The Asian American youth population in California universities is over 50% in some schools.
- Asian Americans have a range of acculturation, from recent immigrants to those born in the US. They still value family, education, and cultural heritage.
- Asian Americans are highly tech-savvy and use digital media more than other groups. They are active on social networks,
GlobalHue presents: The New Asian American Marketchristine huang
- The Asian American population is growing rapidly and represents a significant consumer market, with over 15 million people and $427 billion in annual buying power.
- Asian Americans, especially younger generations, are highly tech-savvy and early adopters of new technologies. They are highly engaged online through social media, online communities, and digital media.
- To effectively reach Asian American audiences, brands must understand the diversity within the segment and target communications appropriately to each subgroup based on factors like language, culture, and generational differences. A one-size-fits-all approach will not be as successful.
The document discusses consumer motivation and subcultures, focusing on Hispanic and African American groups in the US. It notes that Hispanic and African American populations have grown significantly in recent decades and now represent sizable consumer markets. Both groups tend to be younger on average than the overall US population. The document provides insights into the traits, preferences, and purchasing behaviors of Hispanic and African American consumers to help marketers effectively target these important subcultures.
This document summarizes strategies for marketing to Asian American consumers. It notes that the Asian American population is large and growing, with diversity across ethnic groups. Cultural factors like heritage, identity, acculturation and language significantly influence consumer behavior. The document recommends understanding these cultural nuances and how they affect behaviors like shopping, banking, internet usage and food preferences. It provides tips on the best ways to access Asian American consumers through media like magazines, radio and direct marketing, with suggestions to tie into important holidays and celebrations.
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
This document provides strategies for effective multicultural communications campaigns targeting Asian Americans and Pacific Islanders (AAPIs). It discusses the size and diversity of the AAPI population in the US and Nevada. It also presents a case study of the National Fibromyalgia Association improving their outreach to AAPIs by incorporating multicultural strategies into their overall marketing instead of separate campaigns. The document advocates using social media to engage AAPIs, noting they are highly active online and very responsive to social advertising. It emphasizes understanding the diversity within the AAPI population and representing various ethnicities, languages, and cultures.
"Portrait of the New America" covers the attitudes, behaviors and perspectives on life in the U.S., organized around seven themes.
Its to understand what drives the nation’s 80 million Hispanics, African Americans and Asian Americans
Portrait Background
Communications & Culture
Connectivity & Culture
Conversation & Culture
Community & Culture
Pride Factor Analysis
It’s a Small World
Marketing 1 (Chapter 5: Market Segmentation, Targeting and Positioning)Angelie De Roxas
This document provides an overview of market segmentation, targeting, and positioning. It defines key terms like market, target market, consumer and business products. It describes how markets can be segmented geographically, demographically, psychographically, and based on product attributes. Specific geographic segmentation criteria covered include cities, metropolitan areas, and geographic information systems. Demographic segmentation variables discussed include age, gender, ethnicity, income, family lifecycle, and household type. The document also outlines several psychographic profiling systems and how psychographic segmentation can be used globally.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
This document discusses trends in ethnic and religious populations in the United States and opportunities for multicultural marketing. It notes that minorities now make up the majority in many major urban areas and their purchasing power is rapidly increasing. Specific groups discussed include Hispanics, the largest minority group, African Americans, Asians, and Native Americans. Their populations, cultures, assimilation trends, and projected purchasing power through 2045 are summarized.
Independently researched and drafted a busiiness plan for the creation of a new Mass Affluent banking group targeting the underserved, albeit affluent South Asian population in the United States. Originally prepared in 2004.
This document discusses strategies for effectively marketing to ethnic and religious groups in the United States. It notes that the US population is becoming increasingly diverse, with minorities projected to become the majority in many urban areas by 2010. Specific groups discussed include Hispanics, African Americans, and Asians. For each group, data is provided on current and projected population sizes and purchasing power. The document emphasizes understanding differences within and between ethnic groups in terms of culture, values, and language preferences. It argues that identifying these characteristics for targeted individuals can enhance marketing efforts. The key tool discussed for this is E-Tech, a system that uses names and other data to predict ethnicity, religion, and preferred language with over 90% accuracy.
Diversity Awareness, An Overview By Penn StateLakesia Wright
This document provides an overview of diversity awareness. It discusses three trends that have made diversity an important issue: the global market, changing demographics in the US, and a changing concept of what it means to be American. The US population is becoming more diverse in terms of race, ethnicity, age, ability, and other dimensions. Understanding diversity will help people interact effectively in an increasingly multicultural society.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
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2. MISSION RESPONSIBLE
Magazine Publishers of America (MPA) is dedicated to establishing diversity initiatives that promote
a culture of inclusion within our own organization as well as the industry at large. We also believe that
such efforts may enhance the success of magazines and satisfaction among the readers they serve.
To that end, we shape, analyze and develop a variety
MARKET DEFINITIONS of sales tools to help advertising and marketing
professionals understand changing markets and
Asian-American: People who belong to at
major trends affecting their clients/customers,
least one of fifteen distinct ethnic groups and
products and services. MPA’s Market Profiles offer
national origins, including Bangladesh,
Cambodian, Chinese, Filipino, Indian, Indonesian,
an in-depth look at particular advertising categories
Japanese, Korean, Laotians, Malaysian, and demographic groups of importance to
Pakistanis, Sri Lankian, Taiwanese, Thai and advertisers, agencies and our members.
Vietnamese. The term “Native Hawaiian and
Other Pacific Islander” refers to people tracing This profile addresses the impact of Asian
their ancestry to any of the original peoples of Americans, the fastest growing ethnic group in
Hawaii, Guam, Samoa or other Pacific Islands. America. Overall, the Asian-American population
Note: Throughout this report, the ethnic group
grew 48% from 1990 to 2000 and currently makes up
“Native Hawaiian and Pacific Islanders” data about 5% of the U.S. population. Since 2000, the
are included only when specifically cited. Asian-American population has increased 9%, the
Otherwise, the data is for the Asian-American highest growth rate of any ethnic group. The Asian-
subgroups defined by the U.S. Census Bureau. American population, which currently exceeds 11
According to the 2000 Census, 10,242,998 million, is expected to more than triple to 34 million
Americans self–identified as being of Asian in the next 50 years.
descent, which represents 3.6% of the total
population. An additional 1,655,830 persons
Compiled by MPA’s Information Center and
identified as being Asian in combination with
one or more races, bringing the Asian-
Research Department, this report synthesizes the
American total for 2000 to 11,898,828 or most recent findings from dozens of sources. Our
4.2% of the total population. Native Hawaiian goal is to provide the most current information and
and Other Pacific Islanders were reported as tools to help marketers considering these diverse
being 0.3%, or 874,000. This number included targets. Other profiles in this series include African-
399,000 people (0.1%) who self-identified as American/Black, Hispanic/ Latino and Teen.
only Pacific Islander, and 476,000 people, or
0.2%, who self-identified as Native Hawaiian
To access additional copies of this and other market
and Other Pacific Islander as well as one or
profiles, visit www.magazine.org/marketprofiles.
more other races.
For further detail on content, please e-mail
Source: U.S. Census, 2000
infocenter@magazine.org.
www.magazine.org/marketprofiles 2
4. SNAPSHOT OF THE ASIAN-AMERICAN MARKET
Asian-American influences greatly impact mainstream U.S. culture today. Trends such as yoga, feng
shui and Asian fusion cuisine are only a few examples. Music, literature, fashion and home decoration
also reflect the cultural influence.
Asian Americans are the fastest growing ethnic
MARKET OPPORTUNITIES group in America. Overall, the Asian-American
population grew 48% from 1990 to 2000, more
Younger than the average U.S. population
than four times the growth rate of the U.S.
— 31.6 versus 35.3 years old.
population. According to projections from
44% of Asian Americans have a MapInfo Corporation, over the next five years, the
bachelor’s degree or higher versus 25% of number of Asian Americans will grow by 27% to
U.S. population. 14 million, a rate far faster than the population as
a whole.
The median household income is higher
than the U.S. average — $52,018
versus $43,318. With nearly $254 billion in annual buying power,
Asian Americans are a powerful force in the U.S.
MARKET CHALLENGES consumer market. Over the past decade, their
spending power has increased 125%, from $118
Asian Americans are the most diverse billion in 1990 to $253 billion in 2001. Over the
ethnic group in the United States today, same time period, the buying power for the U.S. as
with the influence of more than fifteen
a whole increased by only 71%. Projections from
different cultures.
the Selig Center for Economic Growth indicate
The wide range of languages spoken that Asian-American spending power will reach
includes Cantonese, Hawaiian, Hindi, $528 billion by 2009, an increase of nearly 347%
Japanese, Korean, Mandarin, Tagalog, since 1990.
Urdu and Vietnamese.
Limited market research on this
demographic exists, especially when
analyzing various subgroups by country
of origin.
Source: American Demographics, November 2002, U.S. Census
Bureau 2003, Selig Center, First Quarter 2004
www.magazine.org/marketprofiles 4
5. MARKET SEGMENTATION
As noted earlier, there are limited data available on the various subgroups within the Asian-American
market. To that end, some advertisers and agencies have defined segments to strengthen their efforts
in reaching this diverse group. Admerasia, one of the largest advertising and multi-
cultural marketing agencies specializing in the Asian-American markets, clusters the various Asian-
American subgroups into three broader regional groups:
Northeast Asians: People coming from countries such as China, Taiwan, Japan, Korea
and Vietnam, who share linguistic and religious similarities.
Southeast Asians: People coming from countries such as the Philippines, Malaysia,
Indonesia and Cambodia, who share a strong influence from the Portuguese, Spanish
and/or French.
South Asians: People coming from countries such as India, Pakistan and Bangladesh,
who are either Hindu or Muslim but share a strong British influence.
The majority of Asian Americans are foreign-born: only 36% were born in the United States.
However, this pattern differs when country of origin is taken into consideration. For instance, the
majority of Japanese Americans are U.S.-born, and many of them are third or fourth generation.
Chinese Americans also have a higher than average share of older (3rd and 4th) generations in
their population.
PERCENT OF ASIAN-AMERICAN IMMIGRANTS BY GENERATION
Immigrant 64%
1st Generation* 23%
2nd Generation 8%
3rd Generation 3%
4th Generation 2%
*First generation refers to children of individuals born in
another country who immigrate to the United States.
Source: Marketing to the Emerging Majorities, July 2001
www.magazine.org/marketprofiles 5
6. POPULATION AND GROWTH TRENDS
BY COUNTRY OF ORIGIN
Almost 90% of all Asian Americans come from just six countries: China, India, the Philippines, Vietnam,
Korea and Japan. U.S. residents who say they are Asian or Asian in a combination with one or more other
races comprise 5% of the total U.S. population (13.1 million). Since Census 2000, the number of people
who are part of this group has increased 9%, the highest growth rate of any ethnic group.
While Chinese Americans and Filipino Americans are the two largest groups by country of origin
within the Asian-American community, other groups relatively new to the United States such as
Asian-Indian Americans, Vietnamese and Koreans have become more numerous in recent years.
Immigrants from India represent the fastest growing segment — more than doubling in size since 1990.
COUNTRIES OF ORIGIN BY FOREIGN-BORN POPULATION
WITH 500,000 OR MORE IMMIGRANTS IN 2000
1990 2000 % Increase
China 921,000 1,391,000 51 %
Philippines 913,00 1,222,000 34
India 450,000 1,007,000 124
Vietnam 543,000 863,000 59
Korea 568,000 701,000 23
Source: U.S. Census 2000
DID YOU KNOW?
● Asian Americans who came to the United States as children are sometimes called the “1.5
generation” and, more often than not, behave like their U.S.-born counterparts.
● Relatively few Pacific Islanders are foreign born.
● The Hmong population is defined as people inhabiting the mountainous regions of southern China
and adjacent areas of Vietnam, Laos and Thailand.
Source: U.S. Census Bureau April 2004; Dictionary.com
www.magazine.org/marketprofiles 6
7. AREAS OF GEOGRAPHIC CONCENTRATION
BY U.S. REGION
MIDWEST
12% of Asian Americans
6% of Pacific Islanders
NORTHEAST
WEST 20% of Asian Americans
49% of Asian Americans 7% of Pacific Islanders
73% of Pacific Islanders
(alone or in combination
with other races)
Northeast
Midwest
SOUTH
South
19% of Asian Americans
West (includes Alaska and Hawaii) 14% of Pacific Islanders
According to the 2000 Census, more than 60% of all Asian Americans and Pacific Islanders are
concentrated in ten states. The five states with the largest Asian-American markets account for 62%
of the group’s buying power. By comparison, the five states with the largest total U.S. buying power
account for 38% of the total U.S. buying power.
ASIAN-AMERICAN BUYING POWER
Rank State Population (MM) 2003 Buying Power ($B)* 2008 Buying Power ($B)
1 California 4.0 $ 122 $ 176
2 New York 1.0 34 51
3 New Jersey 0.5 21 34
4 Texas 0.6 20 34
5 Hawaii 0.5 17 21
The Selig Center’s data for Asians combines two categories: those who identified themselves as Asian alone or as Native Hawaiian and Other Pacific Islanders alone.
*Projected
Source: U.S. Census Bureau, 2000; Selig Center for Economic Growth, 2003
www.magazine.org/marketprofiles 7
8. AREAS OF GEOGRAPHIC CONCENTRATION
BY U.S. DMA
The top five U.S. Asian-American Designated Market Areas (DMAs), comprised of Los Angeles,
New York, San Francisco, Honolulu and Sacramento, represent approximately six million Asians,
which is nearly 50 percent of the total U.S. Asian-American population. The three largest Asian-
American population centers — New York, San Francisco and Los Angeles — still account for much
of the group’s population growth. In fact, these three DMAs account for 43% of the total gains during
the past decade.
TOP 10 U.S. ASIAN-AMERICAN MARKETS
DMA’s Ranked % Asian-American % of Total U.S.
by Asian-American General Asian-American Population Asian-American
Population Market Rank Population* (000) in DMA Population
Los Angeles 1 2,331 13 17
New York 2 1,578 8 11
San Francisco 30 1,511 22 11
Honolulu 68 860 65 6
Chicago 3 505 8.3 4
Sacramento 35 494 8 4
Washington, D.C. 5 434 8 3
Seattle 19 389 5 3
San Diego 15 360 6 3
Boston 10 339 6 2
Total Top 10 Markets 5,301 64
*Alone and in combination with at least one other race.
DID YOU KNOW?
● Four of the top ten U.S. DMAs are in California — together, they account for over one third of the
total Asian-American population.
● The next ten markets represent another 13% of the Asian-American population (9.6 M).
Source: 2002 U.S. Ethnic Population Profile, Synovate Research; American Demographics, November 2002
www.magazine.org/marketprofiles 8
9. LANGUAGE PREFERENCE
The Asian-American immigrant population brings more languages to the United States than any other
population segment. In fact, in India alone, there are fifteen different languages. The situation is
further complicated by multiple dialects spoken by the various subgroups of the Asian-American
market. However, Asian Americans often speak a fair degree of English before moving to the United
States and adopt English at a rapid pace.
According to the 2000 U.S. Census, nearly 80% of the Asian-American population speak English
“very well.” One fifth (21%) of Asian Americans say they speak only English. Not surprisingly, young
Asian Americans are the most likely to only speak English.
PERCENT OF ASIAN AMERICANS WHO SAY THEY SPEAK ENGLISH
45
40
31
24 24
22
19 19 19
18
17
14
7
3
1
Only Very Well Well Not Well Not at All
Sources: American Demographics, November 2002; The World Factbook, 2003
www.magazine.org/marketprofiles 9
10. ASIAN-AMERICAN CONSUMER PROFILE:
YOUNG, AFFLUENT AND EDUCATED
The Asian-American population is younger
than the overall U.S. population — their KEY PROFILE POINTS
median age is 31.6 years. In 2000, 28% of all
Asian Americans were under 18 years of age, Median Age
compared to 24% of non-Hispanic Whites. U.S. 35.3
AA/PI 31.6
The median household income for Asian
Americans and Pacific Islanders ($55,026) is
28% higher than the U.S. average. Asian- Gender (%)
American and Pacific Islander households are U.S. 50/50 M/F
also larger than non-Hispanic White AA/PI 49/51 M/F
households, with 3 persons on average versus
2.5 persons.
Median HHI
U.S. $43,318
Asian-American education levels are higher
than those for the U.S. population. In 2003, AA/PI $52,018
50% of Asian Americans had a bachelor’s Source: U.S. Census Bureau, 2000
degree or higher compared to 27% of the total
U.S. population.
DID YOU KNOW?
● More Asian-Indian Americans (58%) hold a bachelor’s degree or higher, versus all Asian
Americans (47%) and the U.S. population (27%).
Source: U.S. Census Bureau, June 2004
www.magazine.org/marketprofiles 10
11. ASIAN-AMERICAN YOUTH MARKET
Asian-American youth is one of the fastest growing population segments in the United States. In fact, the
Asian- American 10- to 14-year-old group will experience the highest percentage of growth: 31%, from
903,000 in 2001 to 1,187,000 in 2010.
PROJECTED POPULATION GROWTH OF CHILDREN 5–9 AND 10–14
Population in Thousands Projected Change (2001–2010)
Race 2001 (act.) 2010 (est.) (000) Percent
WHITE
Ages 5 – 9 12,298 11,352 -946 -7.7%
Ages 10 – 14 13,117 11,940 -1,177 -9.0
BLACK
Ages 2,810 2,724 -86 -3.0
Ages 3,071 2,757 -314 -10.2
HISPANIC
Ages 5 – 9 3,409 4,129 +720 +21.0
Ages 10 – 14 3,036 3,914 +878 +28.9
ASIAN
Ages 5 – 9 924 1,126 +202 +22.0
Ages 10 – 14 903 1,187 +284 +31.4
Source: Marketing to the Emerging Majorities, February 2001
The relative youthfulness of the Asian-American and Pacific Islander population is further demonstrated by
the smaller percentage of Asian Americans and Pacific Islanders in the 55 years and over bracket, which
was 14% compared to 24% for non-Hispanic Whites in 2000.
ASIAN AMERICANS AND PACIFIC ISLANDERS UNDER THE AGE OF 18
AND OVER THE AGE OF 55
No. Individuals % Individuals No. Individuals % Individuals
< 18 Years < 18 Years 55 Years + 55 Years +
Asian Americans/Pacific Islanders 3,066 28.1 1,506 13.8
Non-Hispanic Whites 45,542 23.5 45,669 23.6
Total Population 72,345 26.4 56,008 20.4
Source: U.S. Census Bureau, 2000
www.magazine.org/marketprofiles 11
12. ASIAN-AMERICANS MAGAZINE READERS
Nearly three out of four Asian-American adults are magazine readers, comparable to readership among
the general U.S. population. On average, Asian Americans read eight magazine issues per month,
nearly the same as the average U.S. magazine reader. When compared to the average U.S. magazine
reader, Asian-American magazine readers are more educated, have higher household incomes and are
more likely to have a child at home.
COMPARISON OF ASIAN-AMERICAN AND
TOTAL U.S. POPULATION MAGAZINE READERS
All U.S. Asian-American
All Asian- Magazine Magazine
All U.S. Americans Readers Readers
MEAN AGE 46 40 45 38
MEDIAN HOUSEHOLD INCOME $ 51,132 $ 62,782 $ 54,564 $ 75,410
EDUCATION
Bachelor’s Degree or Above 25% 47% 27% 53%
Attended College or More 52% 74% 56% 84%
Graduated High School/GED 83% 90% 87% 96%
MARITAL STATUS
Married 57% 63% 57% 59%
Single 24% 30% 25% 33%
ONE OR MORE CHILD <18 AT HOME 42% 52% 43% 52%
Base: U.S. Adults 18+
Source: Mediamark Research Inc., Spring 2004
www.magazine.org/marketprofiles 12
13. REACHING ASIAN AMERICANS WITH MAGAZINES
There are more than 120 Asian magazines targeting Asian Americans by their country of origin.
Specifically they fall into the following categories: Chinese — 20; Vietnamese — 45; Korean — 16;
Filipino — 11; Indian — 13; Japanese — 18.
Similar to the average U.S. consumer, Asian Americans read a variety of magazines in a range of
categories that cater to their particular interests. The top five magazine categories ranked by number
of Asian-American adult readers are news weeklies, general editorial, women’s, home service and
business/finance. This list differs only slightly from top categories for U.S. adults, among whom men’s
titles ranks fifth, replacing business/finance.
% Asian American Index
(Composition)
Percent of Total U.S.
Adult Population 18+ 2.1 100
Fortune 6.2 291
BusinessWeek 6.2 287
Fast Company 5.6 262
Tennis 5.6 262
Computer Shopper 5.5 258
Popular Photo & Image 5.4 250
PC Magazine 5.3 247
W 5.3 246
Forbes 5.0 234
Best Life 4.8 224
My Business 4.8 222
Spin 4.6 216
Entrepreneur 4.4 206
Allure 4.4 204
PC World 4.2 194
Details 4.1 193
GQ 4.1 191
*Census identifies Asian Americans from age 0+ versus
MRI data which is restricted to adults aged 18+.
Source: Mediamark Research, Inc., Spring 2004
www.magazine.org/marketprofiles 13
14. ADVERTISING TO THE ASIAN-AMERICAN MARKET
Although there is no official third-party monitoring system for advertising spending in the Asian-
American market, Admerasia identifies the top advertising categories as:
1 Financial Services
2 Telecommunications
3 Travel
4 Automotive
5 Health Insurance and Medical Facilities
6 Apparel
Source: Admerasia, 2001
MARKET FACTS
The top advertisers in the Asian-American market are targeting Asian-American
consumers because they are:
● Projected to increase their investment holdings by 77% to $1 trillion by 2007.
● Quicker to adopt the latest telecommunication advances. For example, 78% of all
Asian-American households own a cell phone versus 68% of all U.S. households.
● More likely to buy a new car as opposed to a used one, as well as own a luxury car
versus a nonluxury car.
● Spending a significant amount per month on apparel compared to the average U.S.
customer.
Sources: Mutual Fund Market News, 2003; Market Segment Group; DiversityInc.com, 2001;
Marketing to the Emerging Majorities, November 2001; Research Alert Yearbook, 2003
www.magazine.org/marketprofiles 14
15. TOP ADVERTISERS TO ASIAN AMERICANS
Competitive advertising spending in the Asian-American market is not available from a measured source,
but Admerasia estimates the current level of expenditures range from $200 to $300 million per year.
According to Admerasia’s internal media tracking, the top ten advertisers in the Asian-American
market represent the automotive, financial services, telecommunications and travel industries.
TOP 10 ADVERTISERS IN THE ASIAN-AMERICAN MARKET, 2002
Rank Company
1 AT&T
2 MCI
3 Verizon
4 Ford Motor Company
5 General Motors
6 New York Life
7 HSBC
8 Office of National Drug Control Policy
9 Asiana
10 China Airlines
Source: Admerasia, 2001
www.magazine.org/marketprofiles 15
16. TOP ASIAN-AMERICAN ADVERTISING
AGENCIES BY U.S. REVENUE, 2003
Overall, the top ten advertising agencies catering to the Asian-American market experienced revenue
growth in 2003 when compared with the previous year, earning nearly 50 million in 2003 alone. Not
surprisingly, these top ten agencies are located in cities with high Asian-American populations.
TOP 10 ASIAN-AMERICAN ADVERTISING AGENCIES BY U.S. REVENUE, 2003
2003 Revenue % Change
Rank Agency Headquarters 2002–2003
($ Millions)
1 A Partnership New York, NY 9.7 12.4
2 Kang & Lee* New York, NY 7.7 17.0
3 Pancom Los Angeles, CA 5.9 3.3
4 Time Advertising Millbrae, CA 5.7 -6.6
5 IW Group* Los Angeles, CA 5.5 -12.0
6 Admerasia New York, NY 4.8 20
7 InterTrend Communications Torrance, CA 4.8 -4.2
8 Adasia Communications New York, NY 2.7 4.1
9 Dae Advertising San Francisco, CA 1.7 3.6
10 Saeshe Advertising* Los Angeles, CA 1.3 25
*Figures are Advertising Age estimates
Source: Advertising Age April 19, 2004
www.magazine.org/marketprofiles 16