The document discusses how the web has evolved from a collection of static pages to a rich platform for applications and services. It outlines how the Windows Live platform provides tools, services, and APIs to enable developers to build compelling experiences that integrate social and collaborative features. These include services for authentication, search, mapping, streaming, messaging, storage, and more. Most services are free for up to 1 million users per month or have revenue sharing options.

2. Relevant Interactive Social The Web Has Evolved “ comScore refines web metrics system to more accurately reflect how Internet users spend their time online, and not just the number of web pages they view.” comScore, Inc. “ Nielsen/NetRatings adds “total minutes” metric as best measure of Online engagement” Nielsen/NetRatings “ Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.” Forrester Research Personal Transactional Informational “ People keep asking me what I think of it now that it's done. Hence my protest: The Web is not done!” – Tim Berners-Lee Founder, World Wide Web

4. Secure & Respectable Experiences & Communities Rich capabilities Open and Accessible Affordable & Scalable Support & Commitments

11. Web as a Platform

12. + Converging Worlds Online Enterprise Devices Desktop

15. Microsoft Services Platform (Folder) Services Services Streaming

16. 465M Unique Users 42 Markets 21 Languages 2.5B Queries/Month 5B Docs, 400M Images 280M Active Accounts 7.5B Messages/Day 10M Video Conversations/Day 70M+ Spaces 120M Unique Users 1.5B Page Views/Month 150K Spaces Created/Month 280M Accounts WW Coverage 85+ Mobile Carriers 32 Markets Multi-channel Device-independent

17. 1981 1992 1995 2007 -> 2000 Adoption

19. Sis/VARs/ISVs/Interactive Agencies/Hobbyists Windows Live Platform Schools Mobile Operators Network Operators Local Govt And more to come Distribution Channels @edu @net @mobile Virtual Earth ™ Windows Live Offers The Goal Deeper, broader end-user engagement

20. Toolsets Service APIs & Controls Professional Developer Designer Hobbyist Audience Product Rich Media Experiences Store & Share Find & Locate Identity & Authentication Silverlight Streaming Spaces Virtual Earth Live ID Contacts Search Communicate & Stay Connected Alerts PopFly Expressions Visual Studio Terms of Use Simple & Consistent Training & Support Service Level Agreements Flexible Monetization Offerings SharePoint Designer IM & Presence Commerce Agents Expo

21. Tools Microsoft Services Platform Platform Flexible Monetization Options Rich Media Experiences Store & Share Find & Locate Identity & Authentication Silverlight Streaming Live Spaces Virtual Earth LiveI D Live Contacts Search Communicate & Stay Connected Alerts PopFly Expression Visual Studio Terms of Use Simple & Consistent Training & Support Service Level Agreements Flexible Monetization Offerings SharePoint Designer IM & Presence Commerce Agents Service APIs & Controls Expo Calendar

22. Microsoft Live Labs Photosynth

24. Free Usage Ad Revenue Sharing or Pay $0.25/uu/year 1M UU’s/month Threshold Number of unique users (UU’s) # of websites Extended Terms/SLA/Paid support optional and available to all Technology offering spans the entire market

25. Cost Usage 1MUUs/M Threshold Free Usage Explicit Exchange of Value

26. Total Audience (UUs) # of web sites 1MUUs/M Threshold Extended Terms / SLAs / Paid Support Available For Everyone Commercial & Non-commercial Use Free Usage Explicit Exchange of Value

37. Familiar, useful, “sticky” services that are “building blocks” for creating vibrant communities and driving deeper engagement with your users Comprehensive Scalable Predictable Economical

39. Platform Streaming Services

55. 1) User Requests Web Page 2) Website returns Sign In link 3) User clicks Sign In 4) Windows Live™ ID Sign In Page is returned 5) User enters Credentials 6) User is authenticated by Windows Live™ ID 7) User is redirected to your site 8) Your application displays protected or personalized content. Authentication Process 3 rd Party Server Windows Live ID Authentication Server

56. Add Sign In button to site User clicks ‘Sign In’ and requested to enter Windows Live™ ID Credentials on login.live.com User is Redirected to your site with encrypted unique user ID. Register your site at Microsoft Services Manager by providing the URL and a Secret Key for encryption 3) 1) 4) 2) Capture & store user profile items in your database . 5) How Web Auth Works

63. Contacts Control <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot; xmlns:devlive=&quot;http://dev.live.com&quot;> <body> <script type=&quot;text/javascript&quot; src=&quot;http://controls.services.live.com/scripts/base/v0.3/live.js&quot;></script> <script type=&quot;text/javascript&quot; src=&quot;http://controls.services.live.com/scripts/base/v0.3/controls.js&quot;></script> <script type=&quot;text/javascript&quot;> function signIn() { } function signOut() { } function showError(message) { } function receiveData(contactData) { alert(contactData[0].Email); } </script> <devlive:contactscontrol id=&quot;ContactsControl&quot; devlive:view=&quot; tileList &quot; devlive:market=&quot;en&quot; devlive:onSignIn=&quot;signIn&quot; devlive:onSignOut=&quot;signOut&quot; devlive:onError=&quot;showError&quot; devlive:onData=&quot;receiveData&quot; devlive:dataDesired=&quot; name,email &quot; devlive:channelEndpointURL=&quot;channel.htm&quot; /> </body> </html>

70. <form method=&quot;get&quot; action=&quot;http://search.live.com/results.aspx&quot;> <input type=&quot;hidden&quot; name=&quot;cp&quot; value=&quot;437&quot; /> <input type=&quot;hidden&quot; name=&quot;FORM&quot; value=&quot;FREESS&quot; /> <table bgcolor=&quot;#FFFFFF&quot;> <tr> <td> <a href=&quot;http://search.live.com/&quot;> <img src=&quot;http://search.live.com/s/affillogoLive.gif&quot; border=&quot;0&quot; alt=&quot;Live Search&quot;/> </a> </td> <td> <input type=&quot;text&quot; name=&quot;q&quot; size=&quot;30&quot; /> <input type=&quot;submit&quot; value=&quot;Search Site&quot; /> <input type=&quot;hidden&quot; name=&quot;q1&quot; value=&quot;site: yoursite .com&quot;/> </td> </tr> </table> </form> Basic Search Control

71. Advanced Search Control

72. Advanced Search Control

73. <meta name=&quot;Search.WLSearchBox&quot; content=&quot;1.1, en-US&quot; /> <div id=&quot;WLSearchBoxDiv&quot;> <table cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; style=&quot;width: 322px&quot;><tr id=&quot;WLSearchBoxPlaceholder&quot;><td style=&quot;width: 100%; border:solid 2px #4B7B9F;border-right-style: none;&quot;><input id=&quot;WLSearchBoxInput&quot; type=&quot;text&quot; value=&quot;&#x4c;&#x6f;&#x61;&#x64;&#x69;&#x6e;&#x67;&#x2e;&#x2e;&#x2e;&quot; disabled=&quot;disabled&quot; style=&quot;padding:0;background-image: url(http://search.live.com/s/siteowner/searchbox_background.png);background-position: right;background-repeat: no-repeat;height: 16px; width: 100%; border:none 0 Transparent&quot; /></td><td style=&quot;border:solid 2px #4B7B9F;&quot;><input id=&quot;WLSearchBoxButton&quot; type=&quot;image&quot; src=&quot;http://search.live.com/s/siteowner/searchbutton_normal.png&quot; align=&quot;absBottom&quot; style=&quot;padding:0;border-style: none&quot; /></td></tr></table> <script type=&quot;text/javascript&quot; charset=&quot;utf-8&quot;> var WLSearchBoxConfiguration= { &quot;global&quot;:{ &quot;serverDNS&quot;:&quot;search.live.com&quot;, &quot;market&quot;:&quot;en-US&quot;}, &quot;appearance&quot;:{ &quot;autoHideTopControl&quot;:false, &quot;width&quot;:600, &quot;height&quot;:400, &quot;theme&quot;:&quot;Blue&quot;}, &quot;scopes&quot;:[ { &quot;type&quot;:&quot;web&quot;, &quot;caption&quot;:&quot;&#x4d;&#x69;&#x63;&#x72;&#x6f;&#x73;&#x6f;&#x66;&#x74;&quot;, &quot;searchParam&quot;:&quot;site:www.microsoft.com&quot;}, { &quot;type&quot;:&quot;web&quot;, &quot;caption&quot;:&quot;&#x57;&#x65;&#x62;&quot;, &quot;searchParam&quot;:&quot;&quot;}]} </script> <script type=&quot;text/javascript&quot; charset=&quot;utf-8&quot; src=&quot;http://search.live.com/bootstrap.js?market=en-US&ServId=SearchBox&ServId=SearchBoxWeb&Callback=WLSearchBoxScriptReady&quot;></script> </div> Embedding Advanced Search Control

74. MSNSearchService service = new MSNSearchService(); SearchRequest request = new SearchRequest(); // You can search multiple sources at once and ask for any of the fields. // We search Web only here and ask for just the title and URL of the result. request.Requests = new SourceRequest[1]; request.Requests[0] = new SourceRequest(); request.Requests[0].Source = SourceType.Web; request.Requests[0].ResultFields = ResultFieldMask.Title | ResultFieldMask.Url; request.CultureInfo = &quot;en-US&quot;; request.Query = &quot;QUERY TEXT&quot;; request.AppID = &quot;APP_ID&quot;; // Get from http://search.msn.com/developer foreach (Result result in service.Search(request).Responses[0].Results) { // Process search result... } Sample Search API Code

78. <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot; xmlns:devlive=&quot;http://dev.live.com&quot;> <body> <script type=&quot;text/javascript&quot; src=&quot;http://controls.services.live.com/scripts/base/v0.3/live.js&quot; /> <script type=&quot;text/javascript&quot; src=&quot;http://controls.services.live.com/scripts/base/v0.3/controls.js&quot; /> <script type=&quot;text/javascript&quot;> function signIn() { } function signOut() { } function showError(message) { } function receiveData(photoData) { alert(photoData[0].fileExpiringURL); } </script> <devlive:spacescontrol id=&quot;SpacesControl&quot; devlive:privacyStatementURL=&quot;http://g.msn.com/2privacy/enus&quot; devlive:market=&quot;en&quot; devlive:dataDesired=&quot; fileExpiringURL,fileAccessControlledURL &quot; devlive:onSignin=&quot;signIn&quot; devlive:onSignout=&quot;signOut&quot; devlive:onError=&quot;showError&quot; devlive:onData=&quot;receiveData&quot; devlive:channelEndpointURL=&quot;channel.htm&quot; /> </body> </html> Spaces Photo Control

89. IM Control Demo

90. Demo – Grant permissions (IE)

91. Interactive Examples Code Toggling Code To Copy Demo – IM Control Setup

93. Demo – Using the IM Control

94. Demo – Select Anonymous or Authenticated

95. Demo – Set Display Name

97. Demo – Send Message

98. Demo – Message Submission

99. Demo – Establish Conversation

100. Demo – Message Exchange

101. Demo – Message Exchange

111. Sample Alert Signup Process Browser 3 rd Party Server Alerts Server 1. User asks to sign up for Alert on 3 rd party site 2. Site asks Alerts for URL to register user for Alerts using a site-unique username 3. Alerts provides URL for user to configure Alerts delivery options 4. Site provides configuration URL to user 5. User visits Alerts site to select delivery options 6. User is returned to URL provided by 3 rd party site

112. Sample Alert Delivery Process Browser 3 rd Party Server Alerts Server 1. Message invoked by user or other source 2. Site calls SOAP API with message details 3. Alerts delivers messages to user-specified endpoints

113. Streaming

125. Live Expo Live Alerts Live Data (Contacts API) Silverlight Streaming Live ID Live Spaces Live Events Live Search Virtual Earth

128. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.