1. The document discusses the evolution of the web from static websites to dynamic widgets, which allow for more personalized, distributed, and open experiences across multiple devices. 2. Widgets are described as micro-applications that can be easily created and shared, driving engagement and viral distribution. Various types of widgets are discussed for desktop, web, and mobile. 3. An ecosystem is emerging around widgets, with users, advertisers, publishers, and platform providers interacting to create new open and personalized experiences on the web. Widgets are seen as enabling a more innovative future for the web.

1. Widget & Web Ecosystem Jo, SanKu web2.0 Evangelist SD Group @ KT

3. Web is Becoming a Widget Website vs. Widget

4. Widget

7. Widget

10. One Way Limited Contents: Short Head Centralized Closed Provider Centric Two Ways Unlimited Contents: + Longtail Distributed Open User Centric Decentralization & Atomization

11. Media: Mass Media -> Me Media , We Media Content: Web Site -> Page -> Micro Content Convergence and Divergence

12. Portable Web Distributed Web Remixed Web Programmable Web Dion Hinchcliffe Widget

13. Dion Hinchcliffe Widget Publishing2.0 Do-It-Yourself Engagement

14. Personalized Web Service Finds You HTTP RSS People to Services Services to You Widget

15. http://flickr.com/photos/fredcavazza/2564571564/sizes/o Social Media

16. Seamless Experience on Multi Devices Widget Services Multi Devices

17. http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage worldwide will be mobile.

18. Viral Marketing and Network Effect

19. The web page concept is just a transition . The end of the browser as we know it. The deportalisation: break the web in small independent pieces of living information. Widget Tariq Krim, Former CEO of Netvibes The Widgetized Web is a natural evolution of Internet.

20. Natural Evolution: web2.0 Power to People Decentralization, Distributed Web Remixed Web Personalization MultiDevices, Mobile, Invisible Internet Viral Marketing

22. Free the Service: Data & Application Free the Device Free the Commerce Free the User

23. Trend vs. Money Widget

25. Highly interactive micro-applications Widgets as a new way to reach a dispersed audience on millions of other sites across the Web: widgetized web Offer users a rich media experience and a high level of engagement Easy sharing makes for viral distribution Simple and ease of consumption and distribution Interoperability on more devices and Seamless User Experience Business models: driving site traffic, content consumption, advertising Slide.com now reaches an audience of more than 134 M through its widgets (2008) Widgets

26. Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby

27. Desktop Widgets Mac Dashboard Widgets MS Vista Sidebar Gadgets Linux Widgets Google Desktop Gadgets Yahoo! Widgets

31. Nokia WidSets 300 Mobile Phone Models 4,500 Widgets Webwag.com, Zenzui Mobile Widgets “… in the U.S. marketing spending on mobile widgets will reach [US]$500 million by 2010, up from about $2 million [in March 2007]” [BusinessWeek]

32. Widget Station Personal Internet Player Open Source Hardware Design + Simple + Internet + Widget + Toy + Private

33. sports buddy friend connection a better wake-up music station (powers + streams) + photo sharing, video mash-ups, multimedia messaging, games, gossip, news … SoIP lifestyle

35. Widget Usage

36. Widget Usage Digital Content Distribution Made Easy Advertising Network Personalized Web Website or Personal Profile Enhancement Self-Expression and Publishing 2.0 Site Functionality Enhancement Mash-ups and Deep Integration Communication Shopping Enterprise Widget Revenue Generation

39. Showcase Random House books everywhere online Market the Random House brand Let users preview books Let users buy books Spread the widget virally The Random House Book Widget

40. The YouTube Widget (Badge) Highly viral with excellent end user motivation Uses the Web as a content “billboard” Consistently drives user growth, video views, and traffic back to the site Didn’t take the user’s intelligence for granted Showed the raw code for hosting right next to every video Dion Hinchcliffe

42. The Google AdSense Widget Probably the most successful widget in history Drives an enormous amount of revenue for Google Turns the entire Web into Google’s ad platform (The Long Tail of content/advertising) Key aspects Good user incentive Extreme ease of use Strong viral feedback loop

43. Widget Ads

44. Social Widget Integrate the Social APIs natively in widgets

45. Enterprise Widget (SAP) “ 2007: year of the Widget?” [Newsweek]

46. Widget and Personalization (webwag.com)

47. Your Attention Only At Your Home Tariq Krim, Former CEO of Netvibes Our digital life is growing out of control Focus your attention on what you care

48. Age of Personalization

49. Widget Ecosystem Economy

50. Users Advertisers Publishers Ecosystem Widget Enabling New Open Web Ecosystem Brining More Values with Network Effect

51. Widget Ecosystem Widget Creators (Platform) Content & Application Providers Users Widget Gallery Advertisers PC/Platform (Vista, Linux, Browder, Android) Web (Blog, Personal Web) Mobile Widget Station Developers Power Users Distributers Web, Desktop, Mobile, Station

52. Widget Creators ( Platform Providers with Widget Gallery) define, design, develop, deploy

53. Content and Application Providers Communication, Personalization , Syndication ,Visualization

54. Distributers Channels, Walled Gardens, Consumers Terminals/Devices Desktop, pda, mobile, web-enabled

57. Widgetbox Bliget Widgetbox has a community of tens of thousands of widget creators and over 75 million widget users . Widgetbox widgets are on MySpace, Facebook, Blogger and over 1,000,000 other domains on the web.

58. Netvibes Widget Ecosystem Based on UWA

59. Show Me the Money~

60. Widget Economy Driving visitors to your site with network effects (Brand-Extension/More Conversions) Advertisement Widgets Selling Widgets (Premium Contents and Products) Widget Gallery, Search, Distribution Widget Platform Widget Ad Network

61. Widget Korea

62. Web2.0 vs. Web0.2

63. What is Next? When? Widget? New Web X X ?

64. Widget as Web Ecosystem Enabler To Bring the Vitality of Innovation to Korea +70% … +40% … … … … Global Market NOW web2.0 Market (+Mobile) ?

65. … Global Web Market Through KT Open Ecosystem

66. User Centric Open Ecosystem Interest Based Ad.

67. Style SoIP

68. 4 th Media @ Home New Life Style

69. We thought ‘friend’ is a noun, you think it’s a verb. Do things in a group. Don’t do things by yourself. Groups are stronger, groups are faster. None of us is as smart as all of us. Eric Schmidt

71. Summary

72. The Future of Widget Easy User-Generated Widgets (UCW) Evolution to High Performance RIDAs (Rich Internet/Desktop Applications) Cross-OS, Cross-Site, Web+Desktop Widgets More Devices Supporting Widgets (Mobile, IPTV, PMP) More Widget Stations Widget Ad Networks Market Consolidation

75. Me Mobile VoIP PC Megapass IPTV Online Video Phone Multidevices, Anywhere Seamless Experience Web Services Offline Services Contents Invisible Internet (as the Air) Open Services Personalized Multiple Formats (Webpage, Widget, Voice) People Open Application Platform These Gizmos Connect to the Net, But You'd Never Know It.

76. Change: Opportunity or Risk Webpage vs. Widget New Ecosystem: Data, Contents, Application Distributed Web Multi Devices The Future of Online Ads Viral Marketing

77. Widgets for Global Business Open Widget Platform

78. Web New Deal Project

79. You’ll find today is the best chance you have to start being unreasonable , to demand excellence, to drive change, to make everything happen. Eric Schmidt

82. Widget is

83. [email_address] Thank Wi dget