Silverlight is a development platform for creating engaging web and mobile applications using .NET. It allows visually rich experiences through technologies like HD video, 3D graphics, and animation. Silverlight supports a wide range of platforms and browsers and provides tools for building business and consumer applications. Some key capabilities include media playback, rich graphics, data binding, and cross-platform deployment. Major companies like Netflix, the NFL, and NBC have used Silverlight to deliver interactive video experiences with features like HD streaming, DVR controls, and multiple simultaneous camera views.

1. Microsoft SilverlightDavid Choudavid.chou@microsoft.comblogs.msdn.com/dachou

2. What is Silverlight?…a powerful development platform for creating engaging, interactive user experiences for Web, desktop, and mobile applications when online or offline… a free plug-in powered by the .NET framework that is compatible across multiple browsers, devices and operating systems to bring a new level of interactivity wherever the Web works. Silverlight helps create visually rich experiences with backend support for rapid development through the Microsoft Web Platform, Visual Studio and Expression Studio

3. Next-Generation Application PlatformCross-PlatformWindows PC (XP, Vista, 7), Windows Phone 7 Series, Apple OS/X, Linux, Nokia S40/S60; Internet Explorer, Firefox, Safari, Opera, Chrome.NETC#, VB, Ruby, Python, JavaScript/AJAX; WPF UI, LINQ, integrated data binding, WCF (WS-*/SOAP, REST/JSON/POX, RSS/ATOM), base class library (generics, collections, cryptography, threading, etc.), sockets, cross-domain access, etc.; managed extensibility framework (MEF), media framework, analytics framework, install framework, WCF RIA ServicesRich Interactive ApplicationsOut-of-browser, desktop integration, elevated trust (local file system access, toast notifications, native interop, etc.) printing, HTML hosting, SEO discoverability, enhanced graphics (GPU acceleration, bitmap API, improved text rendering, etc.)Rich Media Experiences1080p HD WMV/VC-1 & MP4/F4V H.264, native multicast, local recording, digital rights management, output protection, IIS Smooth Streaming, IIS Media ServicesAdvanced ContentDeepZoom, Photosynth, perspective and 3D, anaglyph & anachrome image rendering, augmented reality, etc.

4. Rich Media DeliveryHighest Quality MediaUp to 1080p, 60fps true HD-quality and DRM-protected video using H.264 MP4/F4V or WMV/VC-1Smooth StreamingExtend engagement times using HTTP adaptive streaming for live or on-demand video. Silverlight adjusts quality in real-time based upon changing bandwidth and CPU conditionsProven Scalability and ReliabilitySuccessful track record for massive audiences – NBC Olympics (2008 Beijing and 2010 Vancouver), Netflix, BlockBuster, CBS Sports, Wimbledon, NFL Sunday Night Football, etc.Sophisticated Viewing Experience1080p HD, multiple simultaneous video views, DVR, slow-motion, timeline markers, fast start-up & seek times, etc.Content Access and ProtectionPlayReady DRM, on/off-line support, persistent (multi-use based on time) and non-persistent (single-use) licenses, domain support, chained licensesLower Delivery CostsLeverage existing HTTP infrastructure and improve delivery over proprietary streaming serversMultiple Playback DevicesWindows Phone, desktop, and Xbox 360 leveraging IIS Smooth Streaming and IIS Media Services (frag. mp4/H.264)NBC 2008 Beijing Olympics50M unique visitors3.5PB, 70M videos delivered600M minutes content delivered130K peak streams1.3B page views27 minutes viewing / sessionCBS NCAA 2010 Tournament March Madness2009 tournament program stats:5.6M unique visitors in 1st 4 days6.5M hours of video delivered$30M in advertising revenue1-3M video streams / gameMSN Videos+45M monthly unique visitors+5B streams delivered / year39 markets, 35 countries, 19 lang.300+ partners100+ advertisersNetflixFrance 24Obama Inaug.Rai.tvQQ LiveNos.nl

5. Engaging Consumer ExperiencesDeep ZoomAllows users to pan around and zoom in a large, high resolution image or a large collection of images. Reduces the time required for initial load by downloading only the region being viewed and/or only at the resolution it is displayed at. Subsequent regions are downloaded as the user pans to themPhotosynthAnalyzes digital photographs and generates a three-dimensional model of the photos and a point cloud of a photographed object. Pattern recognition components compare portions of images to create points, which are then compared to convert the image into the 3D modelBeyond the BrowserBuild immersive experiences, local file access, friction-free deployment (silent install & zero-footprint run mode), on/off-line modes, 25MB isolated store, HTML hosting, chrome customization, toast notifications, offline DRM, native interop, trusted applications, XAP digital signing, Web cam & microphone & devices integration, etc.Enhanced PerformanceGPU acceleration, cached native code generation, compiled managed codeMultiple ScreensBrowser plug-in, Windows Phone 7 Series, Xbox 360Nike JumpMan Mosaic 23/25www.jumpman23mosaic.com 5 gigapixel mosaic created from user-submitted photos Deep Zoom and multi-touch experience with rich search and navigation featuresMGM Stargate Universe Photosynthstargate.mgm.com/photosynth100’s of hi-res photos, “synthed” to create a 3-D panoramic view of the starship DestinyEnables fans to experience what it’s like to be on the setPhotobucket Visual Searchphotobucket.com/visualsearch30M+ searches / day 27M+ visitors/month US46M+ visitors/month worldwide 7B+ images uploaded Line RiderRockbandNewEggKelley Blue BookMcDonaldsWW Telescope

6. Sophisticated Business ApplicationsWCF RIA ServicesIntroduces enterprise-class networking and data access for building n-tier applications, including transactions, paging of data, WCF and HTTP enhancementsForms ControlsA complete set of forms controls with over 60 customizable and styleable components. New controls include: Rich Textbox with hyperlinks, images and editing, Masked textbox for complex field validation. Enhanced controls include: Data grid with sortable/resizeable columns and copy/paste rowsEnhanced Data BindingImprovements increase flexibility and productivity through data grouping/editing and string formattingInternationalizationSupport for bi-directional text, complex scripts such as Arabic, Hebrew and Thai, and 31 new languages (41 total)User InteractionDrag & drop, Web cam & microphone integration, printing, clipboard, COM/native code integration, out-of-browser & desktop integrationManaged Extensibility FrameworkEnables dynamic and incremental loading of application components via multiple XAP files

7. Personalized and Contextualized MobilitySilverlight 3+Input – touch & hardware buttonsMedia – digital media capture & playback; media library accessData – isolated storage, LINQ (obj/xml)WCF – SOAP/RESTDevice – integrated access to phone UI, sensors; picker for contacts & photosApplication Hosting and RuntimeApplications as Silverilght XAP packagesSystem provides host processSandbox based on declared capabilities and into separate security accountsPhone only runs apps with valid marketplace licensesIsolated, least-privilege host processAll code is CLS-verifiableFrameworks support for interaction with app model, UI model, & device HWUI ModelApplication – provides UI represented as XAML pages connected into cross-app flows by URI’sShell frame – requests pages, renders UI, and handles navigation across appsSessions and history – groups together sequences of pages corresponding to a user’s activity across pagesApplication FrameworksCloud services integrationLocation service (GPS, AGPS, Wi-Fi)Push notification serviceGamer Services APIs for Xbox LiveSoftware ArchitectureApplication Framework

8. Silverlight 4Indic LanguagesCommandingXPath for XMLIDataErrorInfoMP4 DRMGoogle ChromeSockets SecurityNetworkingText TrimmingOffline DRMFluid UICross-Domain NetworkingRight ClickProtected Path OutputTrusted ApplicationsFull Keyboard Full ScreenINotifyDataErrorInfoSilent InstallWebcamDrag/DropHTMLBiDi & RTLRichTextBoxComposite TransformCOM AutomationPrintingStringFormatPrivate Mode BrowsingClipboard AccessCustom Window ChromeLocal File SystemDatagrid EnhancementsWindowing controlsWindow Close EventMVVMUDP, WMS MulticastExtended LanguagesMEFMicrophoneXAP SigningToast NotificationsMouse WheelWCF RIA ServicesFull PNG SupportGPU AccelerationViewbox

9. Silverlight 4 BetaOut of Browser ApplicationsElevated Privileges Support (including Automation)HTML Hosting SupportNotificationsMediaWMS Multicast SupportMP4 Playback Protected by PlayReady DRMOffline DRMOutput ProtectionWebCam/Mic Support (raw stream only)PrintingPrinting SupportTextRichTextBoxArabic and Hebrew Text SupportIME Improvements for TextBoxUIElement.TextInput event Controls, Control Model, LayoutTheming via Implicit StylesViewBoxRTL Layout DataGrid * Column SupportItemsControl support for Blend Fluid LayoutMouseWheel Support on ScrollViewer, TextBox, ComboBox, Calendar, DatePickerVisualStateGroup.CurrentStateGroup propertyCommand Property on ButtonBase & HyperlinkSelectedValue and SelectedValuePath Properties on SelectorNavigationNavigation Loader Extensibility (Hook Frame Navigates)Databinding ImprovementsDataBinding Support for DependencyObjectsStringFormat, TargetNullValue & FallBackValue Properties on BindingBinding to String IndexersIDataErrorInfo SupportAsynchronous Data Validation (INotifyDataErrorInfo)ObservableCollection<T> IList/IEnumerable cstrsGraphics/ImagingSupport for more PNG FormatsUnseal PathCompositeTransformNetworkingUDP ListenerAutomatically Adding Referer HeaderAuthentication Support on ClientHttpWebRequestMemory Usage Fix During Progressive DownloadsTools SupportDispatcher Support on the Tools Design SurfaceSDKADO.NET Data Services 2.0 SupportManaged Extensibility Framework (MEF)Better Transport for WCF (Socket Support)OtherSupport for C# & VB.NET 4.0 FeaturesExpose Runtime Version to 3rd Party DLLs NGEN Support for Core Runtime BinariesGroup Policy Hooks to Disable WebCam & Elevated Apps

10. Silverlight 4 RCParserNew architecture enables future innovationPerformance and stability improvementsXmlnsPrefix & XmlnsDefinition attributesSupport setting order-dependent propertiesInputPinned full-screen mode on secondary displayHTML hosting accessibilityArabic, Hebrew and Thai input on MacRich TextText position and selection APIsRichTextBox.Xamlproperty for serializing text contentXAML clipboard formatFlowDirection support on Runs“Format then type” supportThai & Vietnamese input supportUI Automation Text patternNetworkingUploadProgress support (client stack)Caching support (client stack)Sockets policy file retrieval via HTTPAccept-Language headerOut of Browser / Elevated TrustXAP signingSilent install and emulation modeCustom window chromeBetter support for AutomationCancelable shutdown eventUpdated security dialogsSockets security restrictions removalMediaWebcam/Mic configuration previewMore descriptive MediaSourceStream errorsUpdates to H.264 content protection (ClearNAL)Digital Constraint TokenCGMS-AGraphics card driver validation & revocationGraphics/ImagingHardware-accelerated Perspective TransformsAbility to query page size and printable areaMemory usage and perf improvementsDataEntity-level validation support of INotifyDataErrorInfo for DataGridXPath support for XMLSDKSystem.Numerics.dllSystem.Xml.XPath.dllDynamic XAP support (MEF)Frame/Navigation refresh supportOtherSupport for 32 new languages (41 total)Update to Deep Zoom code base with HW accelerationSupport for Private mode browsingGoogle Chrome support (Windows)FrameworkElement.Unloaded eventIsoStore perf improvements

11. Thank youdavid.chou@microsoft.comblogs.msdn.com/dachou© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Silverlight MomentumBy the Numbers26 months since launchSilverlight first shipped in 2007…

13. Silverlight MomentumBy the Numbers26 months since launch500m+downloads500m+

14. Silverlight MomentumBy the Numbers26 months since launch500m+downloads500,000+Developers & Designers500,000+ Source: Microsoft Developer Tracker 2008 Report

15. Silverlight MomentumBy the Numbers26 months since launch500m+downloads500,000+Developers & Designers350+ partners in30 countries

16. Silverlight MomentumBy the Numbers26 months since launch500m+downloads500,000+Developers & Designers350+ partners in30 countries350+Microsoft Products & Websites

17. Silverlight MomentumBy the Numbers26 months since launch500m+downloads500,000+Developers & Designers350+ partners in30 countries350+Microsoft Products & WebsitesThousands of Apps across the worldwww.silverlight.net/showcase

18. Case Study – MediaNFL Sunday Night Football nbcsports.msnbc.com3.5Mbps 720p Live smooth streaming with full DVR support

19. 5 simultaneous camera views

20. Instant Replay and Slow-Motion

21. Live Chat and Real-time Statistics "NBC Sports is committed to bringing our viewers premier sporting events such as the Association of Volleyball Professionals (AVP) events, the Wimbledon Championships and the Olympic Games. NBC Sports has evaluated many different technologies for delivering high-quality experiences online, and none have delivered the video quality, scalability and business value that Microsoft Silverlight has consistently brought. As we look forward to the 2010 Olympic Winter Games in Vancouver as well as other major championships in 2010, we will be using Silverlight as the preferred technology to deliver the best in next-generation online high-definition video experiences.”Perkins Miller, SVP Digital Media, NBC Sports

22. Case Study – MediaRoland Garros 2009Tennis TournamentIIS Smooth Streaming of Tournament

23. First live test of Smooth Streaming using Beta code

24. 139,710 unique users

25. 290k hours of video delivered

26. Average daily visit 64 minutes

27. 80% of streams > 1Mpbs

28. 50% of streams @ 3Mbps“"The HD broadcast of Roland Garros shown on our websites (www.france2.fr and www.france3.fr) was successful, For two weeks, nearly 140 000 users have watched this HD broadcast with an amazing record time of 64 minutes on average viewing per user and per day for a total of 290 000 hours available in HD." Laurent Souloumiac, CEO of France Télévisions Interactive.

29. Screen shot hereCase Study – MediaNBCOlympics.comwww.nbcolympics.comExclusive US online coverage of the 2008 Olympics

30. Live and on-demand video, multiple video streams

31. Rich Interactive Player

32. Average 27 Minutes spent on site (compare with 3 minutes average for other, non-Silverlight sites)

33. 1.3 Billion page views

34. 70 Million video streams

35. 600 Million minutes of video content“The Olympics are a massive project, an event with 34 sports, 304 medal events, and 10,000 athletes, all of which happens in just 17 days. So how do you take 2,000 hours of live video and 3,500 hours of on-demand video and put it on a digital platform? How do you deliver this content to the online audience, an audience that is becoming more and more important to us, in a way that will engage and entertain them? How do you manage all that while upholding obligations to exclusive advertisers on the Web, who have come to expect very high levels of production value? We looked around the spectrum of companies, all over the world, and there was really only one we felt could do this, and that was Microsoft.” Perkins Miller, SVP Digital Media, NBCSports

36. Screen shot hereCase Study – MediaInstant Streamingwww.netflix.comWorld’s largest online movie rental service

37. 10 Million Subscribers (Feb 2009)

38. 12,000 Movies and TV episodes

39. Instantly stream movies to PC and Mac

40. PlayReady DRM for content protection

41. Timeline navigation; rewind, fast-forward

42. Faster, more robust connection“Netflix chose Silverlight because it makes a faster and more agile development environment possible, allowing Netflix to quickly deliver a superior instant watching experience to our subscribers. When Netflix deployed Silverlight last fall, Netflix members realized a richer experience of access and quality to instantly watch movies and TV episodes from Netflix on their PCs and, for the first time, were able to instantly watch the same content on their Intel-based MacIntosh computers.” Steve Swasey, Netflix VP of Corporate Communications

43. Screen shot hereCase Study – Business AppLabView – WebVirtual InstrumentationRich Internet Application for Scientists and Engineers

44. Web-based line of business applications

45. User base includes Windows, Macintosh and Linux

46. Streamlined development and accelerated time to market

47. Enabled company to capitalize on market opportunity“We researched a lot of different technologies for this project and we ultimately selected Silverlight over other technologies such as Adobe Flash and Ajax. We want to deliver an application that combines our domain expertise and uses the best of currently available technologies to deliver an outstanding solution to our customers. With Silverlight, our developers can use familiar tools, libraries and programming concepts to provide the means for scientists and engineers to create rich Web-based and desktop applications”Kamran Shah, Senior Group Manager, National Instruments

48. Case Study – Business AppInvestor Portal and toolswww.zignals.comInteractive investor portal

49. Powerful decision support tools

50. Novel collaborative features

51. Modular application based on Silverlight and .NET

52. Secure internal web services through Windows Communication Foundation.“We realized that we could do things with the technology that we couldn’t with any other interactive Web technology. It exactly fit our goal of creating uniquely rich and responsive Web interfaces. It has all the advantages of a desktop application without the complexity of deploying client software. Silverlight puts us two generations ahead of generic financial sites in terms of user experience.”Pat Brazel, CEO, Digital Minds Ltd

53. Case Study – Business AppScreen shot hereWorkflow Designerwww.snapflow.comSoftware + Services solution

54. Originally selected Flash but switched to Silverlight after slow progress prototyping

55. Expression Blend

56. Windows Workflow Foundation and .NET“The combination of powerful client software—in this case, Silverlight—and a Web-based service provides a powerful new software development and distribution model. We can develop capabilities without concern for the back-end infrastructure required to run it because there is infinite processing power in the ‘cloud.’ But having powerful, locally installed software makes the user experience even better. We are now free to create solutions that take advantage of rich desktop software.”Samad Wahedi, CEO, Snapflow

57. Screen shot hereCase Study – Business AppCall Center ApplicationReservation SystemCustomers were able to get better results using the Web than call center agents inhouse

58. Reservation System was rewritten as a RIA

59. Call Center Agents can now provide better service

60. Browser based application reduced costs

61. Cross-platform, cross-browser capabillity reduces development, configuration and deployment costs“One of the things I truly enjoyed about working with Silverlight was being able to decouple the business logic from the user interface. We didn’t have to wait for the design to be done, and Infusion (the design agency) didn’t have to wait for us to be done.” “Because Silverlight supports multiple languages, including C#, we could take advantage of our existing Microsoft investment and experience and easily extend it out to the Web. We can also give our application a richer feel and a stronger user experience.”Jeff Matthew, Senior Manager in Technology, Continental Airlines

62. Screen shot hereCase Study – Business AppK2 Blackpointwww.k2.comRIA tooling

63. Creates process-driven Applications without code

64. Visually build Sharepoint workflow applications

65. Silverlight based tooling“Our investments in Silverlight allows us to go beyond anything we have managed to do before in a timeframe that continues to keep us in the leadership position for building workflow based applications on Microsoft’s platform. We plan to continue to invest in Silverlight moving forward and are really excited about the new features in Silverlight 3, particularly the new offline and out of browser capabilities" Adriaan van Wyk, CEO of K2

66. Case Study – Business AppSyngo Dynamicswww.siemens.comClinical Multi-Frame Imaging

67. Simple Web Access to imaging and completed reports allows remote diagnosis

68. Silverlight overcame bandwidth issues while delivering superior image quality with a low deployment footprint

69. Offering is now a full product release, in use by customers“Simply put, this application could not have been implemented using conventional web technologies. The flexibility of the user interface, the quality of the video, the excellent tool suite (Expression Blend in particular), and the integration with Visual Studio makes Silverlight a truly revolutionary web technology. From a medical perspective, syngo Dynamics Portal is providing access to medical images throughout major hospital systems in a fashion never seen before. One of our early customer installs described the Portal as “transformative.” Silver-light was the key to making this happen”Siemens whitepaper

70. Case Study – RIAMGM – Stargate SG1stargate.mgm.comImmersive fan site for latest season of cult TV show

71. Photosynth and Deep Zoom enable

72. Interstitial advertising opportunity generates revenue

73. Potential opportunities for richer experiences using Silverlight on other MGM franchises“We knew the content had to be visually compelling, but we also wanted people to interact with and explore every detail of the images in front of them.” “This experience is going to offer Stargate fans just what they want to see in just the kind of detail that they like. It’s a unique opportunity for people to walk around the ship, virtually, on their computer. It’s phenomenal.” Thomas Hughes, VP of Digital Marketing, MGM Studios

74. Case Study – RIAeBay SidebarIe8.ebay.com/sidebarInternet Explorer 8 Sidebar in Silverlight

75. Displays eBay activity even when away from eBay website

76. Prototyped by one engineer, half time for a week

77. Rich interactive experience packs a lot of content into a small space“Because of its highly dynamic nature, we figured that Silverlight could help us make transitions easily, present highly contextual information without having to worry about AJAX workarounds, and pack a lot of information into a very small space. We also figured that with Silverlight, if we could imagine it, we could do it, without the technical limitations of working in HTML.”Jonathan Gabbai, Global Innovations Manager, Internet Marketing for eBay

78. Screen shot hereCase Study – RIAHardrock Internationalhttp://memorabilia.hardrock.comOnline access to the cream of 70,000 item rock memorabilia collection

79. Silverlight Deep Zoom allows inspection of minute detail and intuitive navigation

80. Metadata provides facts about the image being browsed

81. Built in just 30 days“Once we saw Deep Zoom in action, there was no longer a debate about which technology we would use. Deep Zoom doesn’t just approximate the real-life experience people have at Hard Rock, it goes even further so that fans can get closer and interact with pieces in ways they couldn’t in person.”Michael Lemme, Creative Director at Duncan/Channon

82. Screen shot hereCase Study – RIADigital Archive Publishingwww.playboyarchive.comPlayboy and Rolling Stone archives online

83. A new model for monetizing printed content archives

84. Deep Zoom and text search featured

85. Rolling Stone Archive launches Summer 2009“Silverlight gave us the tools we need to effectively monetize archival publishing content and deliver a compelling user experience”. Marat Aktar, Co-founder, Bondi Digital Publishing

86. Case Study – RIAPerfect Car Finderwww.kbb.com/KBB/PerfectCarFinder/PhotoEdition.aspxTrusted resource for Auto industry pricing

87. 12 Million website visits per month

88. RIA enables customers to find perfect car

89. Rich Silverlight Controls

90. DeepZoom photo explorer

91. 2 months, 1 developer

92. ASP.NET Ajax, Visual Studio, 64-bit Windows Server and IIS, SQL Server“Although the customer experience delivered by our Silverlight client is entirely new, the technology we used to deliver that experience was already familiar… a C# developer who had never used Silverlight before was able to deliver a mockup in just two days without learning any new skills or tools and complete the project in less than two months. Some people believe that Silverlight is just the Microsoft version of Adobe Flash, but we could never have used Flash to deliver what we did in only eight weeks.“ Andy Lapin, Director or Architecture

93. Case Study – RIAApplicant Explorerwww.careerbuilder.com1.6 Million jobs posted

94. 23 Million Users/month

95. Rich Internet Application

96. Integrates Silverlight and Live Search

97. Searching 30 million resumes

98. Integration with Social Networking sites

99. Rapidly narrows candidate search

100. Dynamically sort by content type

101. Scheduled for release in 2009" Applicant Explorer is designed to provide employers with a more complete picture of an applicant, pulling information from a variety of sources to highlights skills, experience and accomplishments . Working with Microsoft Silverlight gives us the ability to easily load, sort, filter and page data so recruiters can dynamically sift through large amounts of data quickly and easily. We expect the application will introduce a greater efficiency and depth of knowledge into the overall recruitment experience.” Greg Brass, Director, Profile Search, Careerbuilder.com

102. Screen shot hereCase Study – Digital MarketingTata Nanoexperience.tatanano.comNew car online booking & in-showroom experience

103. Demonstrated car to potential customers via the Web as no showroom models available

104. Showroom and Web experience built in 15 days

105. Distributed to 450 showrooms and millions of online visitors“Given the constraints we had, I think the product we delivered was phenomenal, Microsoft gave us the right technology at the right time and the right cost. We definitely want to use this sort of experience to help market our existing cars and the new cars we’ll roll out in the future. It’s a great way to give customers an understanding of our products.” Nitin Seth, Head of Car Product Group (Passenger Car Business Unit), Tata Motors

106. Case Study – Digital MarketingWhere’s Rogan? Campaignnymag.com/roganInteractive video series

107. New model for advertising/brand promo

108. Eyewonder in-stream ad platform

109. Akamai media player framework

110. Interaction rates 10% higher“This joint project produced a richer, more engaging ad experience for viewers and proved a great example of how sites can monetize their video content and create new advertising space.” Ricky McClellen, CIO of EyeWonder