20 Tools to Help You MacGyver Your Small Association's Communications
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Small-staff associations have to do everything that big-budget organizations do, but with limited (or even non-existent) resources. Maggie McGary has worked in association communications for over a decade and has had to figure out creative ways to do things on a shoestring budget, from web design to social media management to learning new skills on the fly. This session provides 20 free or cheap tools any association staffer can use to plan, create and execute a digital presence as polished as any big-budget association's.
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20 Tools to Help You MacGyver Your Small Association's Communications
- 1. Maggie McGary SFPE 20 Tools to Help You MacGyver Your Small Association’s Communications
- 2. About Me
- 3. ‣ Web/Analytics ‣ Images/Graphic Design ‣ Social Media/Marketing ‣ Q&A ‣ Resources Overview
- 4. Or just go here, then hit the pool: bit.ly/McGaryTools
- 9. W3Schools
- 10. Jing
- 12. Heat mapping— Crazy Egg or Mouseflow
- 14. SumoPaint
- 17. Search for photos with CC Search https://search.creativecommons.org/
- 18. Canva
- 20. Campaign Monitor Email Template Builder http://www.campaignmonitor.com/email-templates/
- 22. Hootsuite
- 24. Hashtracking
- 25. Questions?
- 26. For a list of all resources plus many more: bit.ly/McGaryTools
- 27. Maggie McGary Director, Marketing & Communications SFPE @maggielmcg
Editor's Notes
- 20+ years in the association world Have worked on staff at seven associations, consulted for others, and with clients in the for-profit space including Fortune 1000 companies and other global brands in the technology, healthcare, cybersecurity and start-up spaces. Have held various roles across org chart: web content developer, social media manager, community manager, marketing manager…you name it, I’ve probably done it :)
- wireframing tool for mocking up webpages or your whole site architecture.
- Show demo creates a great visual format for viewing your site’s content and architecture. It has a free trial version or you could pay once to generate a snapshot of your site’s content. XML Site-maps.com is free but only generates a list of your site’s urls.
- is a rudimentary cheat sheet for those who just need a little html knowledge.
- is a good online tutorials for learning HTML and CSS.
- lets you capture basic video, animation, and still images, and share them on the web. Good for FAQs on how to use your website, member profiles, etc. Doesn’t work on Mac
- Google analytics academy—learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50). Infographic generator—learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50).
- Crazy Egg—heatmap of how people use your site—what they click on, Mouseflow
- Graphic design is becoming more and more a part of every communications, marketing and web person’s job…so even if you aren’t a graphic designer, chances are you’ll be called upon to do some level of graphic design or have to create/edit/acquire images at some point.
- Also PicMonkey, Pixlr, paint.net, Gimp
- stocksnap.io negativespace.co splitshire.com
- Also Snappa
- Campaign Monitor template builder is a free tool that lets you create and download html email templates. Hootsuite is a social media management platform that offers both free and paid versions. Social media platforms are always changing their image size requirements. This always updated social media image sizes list is just what the name says. Hashtracking lets you track and measure activity around a hashtag. You can try it for free, or track up to three hashtags at a time for $29 a month. Google for Nonprofits–Free Google products and services for nonprofits. $10k a month in AdWords, Google Apps, YouTube donation modules and more.
- Free plan lets you cover the basics—3 social profiles, message scheduling, basic analytics nonprofit discount program gives you 50% off Pro plan
- lets you track and measure activity around a hashtag. You can try it for free, or track up to three hashtags at a time for $29 a month.