BREANNA WESTON
BREANNA@DIGITALNATIVESCOACH.COM
(503) 567-8402
Twitter
HTTP://WWW.MACKCOLLIER.COM/COST-OF-SOCIAL-MEDIA-IN-
2012/
Twitter
What is Twitter?
● Social media tool
● Microblogging platform
● Text based
● Public and time-sensitive
● Share and send posts of less than 140 characters
● http://mashable.com/guidebook/twitter/
Lingo
● Tweet – a post
● Retweet – reposting someone else’s post
● #hashtag – spread information and organize it
● #followfriday – suggestions for who to follow, done
on fridays
Layout
● News Feed - Home
● Notifications
● Discover
● Profile - Me
● Search
● Direct Messages
● Settings
● New features: pin to top, profile photo
3rd
Party Applications
● • Twellow: Find people in your industry to follow and connect with using
this Twitter yellow pages guide. You can find more Twitter directories here.
● • Tweetbeep: Keep track of your brand reputation by getting alerts
through email when your brand is mentioned on Twitter.
● • Tweetmeme: Put a button on your blog that allows your readers to more
easily retweet your posts.
● • Hashdictionary: Keep track of conversations that include hashtags on
Twitter.
● • Hootsuite: Save time by sending messages to all of your social networks at
once.
● • Twitter Grader: A site that ranks your influence in the Twitter world
based on an algorithm. You can see where you stand in your town, city,
state or country, as well.
● • Tweetlater: Schedule tweets so that they are published automatically in
the future. It’s a real time saver.
● Tweetstats: a statistical tracking tool.
Social Media Tool
● Set objectives and gather statistics
● Become a resource or expert
● Advertise your handle
○ Email signature
○ Website
○ Newsletter
○ Blog
○ Presentation
○ Business card
● Be authentic, unique, interesting – content is king.
● Tweet often (3-10 times per day)
● Be consistent
● Engage don’t just sell
● It takes time to build credibility
● http://www.mackcollier.com/cost-of-social-media-in-2012/
Meeting Schedulers, Project
Management and Other Tools
Domains, Web Hosting, Management
● Dream Host
● Go Daddy
● Google Apps for Businesses
● Yahoo! Small Businesses
● Analytics
Web Design
● General to Specific
● W3C School
● Web Colors
● Codeacademy
Graphics
Gimp
Pixlr
PicMonkey
Instagram
Flickr
Meeting Schedulers
● Doodle
● Meet-o-matic
● App for Gmail
● Outlook
Online Project Management
● G Drive
● Basecamp
● OfficeMedium
● PBWorks
● Zoho Projects
Others
● Cloud Storage - DropBox
● Digital Business Cards – CardFlick
● Survey Builders – SurveyMonkey
● File Conversion – Zamzar
● Video Conference – Skype
● Accounting Software – GNUCash
● POS – Square
● http://mashable.com/2008/09/21/270-online-
business-tools/

Twitter

  • 1.
  • 2.
  • 3.
    What is Twitter? ●Social media tool ● Microblogging platform ● Text based ● Public and time-sensitive ● Share and send posts of less than 140 characters ● http://mashable.com/guidebook/twitter/
  • 4.
    Lingo ● Tweet –a post ● Retweet – reposting someone else’s post ● #hashtag – spread information and organize it ● #followfriday – suggestions for who to follow, done on fridays
  • 5.
    Layout ● News Feed- Home ● Notifications ● Discover ● Profile - Me ● Search ● Direct Messages ● Settings ● New features: pin to top, profile photo
  • 6.
    3rd Party Applications ● •Twellow: Find people in your industry to follow and connect with using this Twitter yellow pages guide. You can find more Twitter directories here. ● • Tweetbeep: Keep track of your brand reputation by getting alerts through email when your brand is mentioned on Twitter. ● • Tweetmeme: Put a button on your blog that allows your readers to more easily retweet your posts. ● • Hashdictionary: Keep track of conversations that include hashtags on Twitter. ● • Hootsuite: Save time by sending messages to all of your social networks at once. ● • Twitter Grader: A site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well. ● • Tweetlater: Schedule tweets so that they are published automatically in the future. It’s a real time saver. ● Tweetstats: a statistical tracking tool.
  • 7.
    Social Media Tool ●Set objectives and gather statistics ● Become a resource or expert ● Advertise your handle ○ Email signature ○ Website ○ Newsletter ○ Blog ○ Presentation ○ Business card ● Be authentic, unique, interesting – content is king. ● Tweet often (3-10 times per day) ● Be consistent ● Engage don’t just sell ● It takes time to build credibility ● http://www.mackcollier.com/cost-of-social-media-in-2012/
  • 8.
  • 9.
    Domains, Web Hosting,Management ● Dream Host ● Go Daddy ● Google Apps for Businesses ● Yahoo! Small Businesses ● Analytics
  • 10.
    Web Design ● Generalto Specific ● W3C School ● Web Colors ● Codeacademy
  • 11.
  • 12.
    Meeting Schedulers ● Doodle ●Meet-o-matic ● App for Gmail ● Outlook
  • 13.
    Online Project Management ●G Drive ● Basecamp ● OfficeMedium ● PBWorks ● Zoho Projects
  • 14.
    Others ● Cloud Storage- DropBox ● Digital Business Cards – CardFlick ● Survey Builders – SurveyMonkey ● File Conversion – Zamzar ● Video Conference – Skype ● Accounting Software – GNUCash ● POS – Square ● http://mashable.com/2008/09/21/270-online- business-tools/