The document summarizes a discussion between property portal representatives on key issues facing their industry. It explores topics like the importance of content and databases, user experience over ownership, new business models, and challenges from companies like Google. Representatives discussed whether things like size, speed, or openness matter more and if old models like print and SEO reliance remain viable. New approaches are needed as user preferences change and technology evolves rapidly.

1. http://www.flickr.com/photos/darwinbell/290744139 Property Portal Watch Workshop San Francisco - August 4, 2009 The Path Ahead for Property Portals

2. Who are we? http://www.flickr.com/photos/jima/243309196/ and many more… Clients:

3. We speak with everyone http://www.flickr.com/photos/23680544@N07 Regularly speak with 50+ portals in many markets, media sites, etc

6. Is Content King? My database is bigger than yours

7. Is the database a differentiator? http://www.flickr.com/photos/adesigna/3237575990/

8. Do users care? http://www.flickr.com/photos/fun3/417463333/

9. Maybe bigger isn’t better?

10. Definition of content has evolved

11. User Generated Content

12. Or is it user experience that matters? http://www.flickr.com/photos/superbomba/3560084221

13. Discussion Is database size critical? How is community/UGC relevant for real estate? What matters, size or speed?

14. facebook

15. Twitter

16. Yahoo!

17. Should you let the user leave your site? http://www.flickr.com/photos/cpstorm/140115572/

18. Who owns the user? Portal Estate Agent Seller ?

19. Discussion Is “owning” the user still valid? Should you let the user leave? Should you let others in?

20. Friend or Foe? Property Portal http://www.flickr.com/photos/ittybittiesforyou/3528619275

21. Free!!!!

22. Free!!!! Users!!!!

23. Free????

24. If Google had to do SEO http://www.meangene.com/google/google1.html

26. Discussion Is relying on SEO healthy? Is there any alternative? Should you diversify your sources of traffic? Is it safe to rely on a potential competitor?

27. Keeping the users

28. Keeping the users (2)

29. Is this the internet users want?

30. Targeting SMEs

31. Targeting agents

32. Google Real Estate

33. How will Google get users? “ The ascent of Google Maps is a result of the shortcut in the search results on Google. 61% of visits to Google Maps came directly from Google last week.” Heather Hopkins, Hitwise http://weblogs.hitwise.com/us-heather-hopkins/2009/02/google_maps_edges_closer_to_ma_1.html

34. The cream rises to the top, right?

35. Who owns the user? Portal Estate Agent Seller

37. Discussion Is Google a portal? Is Google defending the user? Is Google neutral? What are the challenges Google Real Estate faces? What should portals do?

38. New models? http://www.flickr.com/photos/35421063@N00/2731757488

40. Is free really viable? Registration Detail pages Financial services Related info Upselling Adsense

41. Should you be thinking about performance?

43. Migration is hard http://www.flickr.com/photos/pnoid00/1909096140

44. What do you sell? Performance http://www.flickr.com/photos/al-stan/3093809724/ Branding http://www.flickr.com/photos/funkyah/455336901/

45. Discussion Are new models viable? What do agents want? Is it possible for giants to change model?

46. Print? http://www.flickr.com/photos/bluefootedbooby/352172004

47. Print is dead Source: ImmoStudie 2009

48. Offline and Online Search by id num, from newspaper

49. Long live media groups!

50. Discussion Is online AND offline more powerful than just online? Has the window closed for old media? Why are so many leading players pure online?

52. Learn more We’re here all week. Let’s chat. http://blog.nestoria.co.uk Twitter: @nestoria http://www.flickr.com/photos/foundphotoslj/466722575/

53. Questions? http://www.flickr.com/photos/calavera/65098350/