The document promotes Brian Massey and his company Conversion Sciences. It provides Massey's credentials and lists concepts, tools, and strategies that can make websites more successful and competitive. These include things like visitor personas, video marketing, analytics, and landing page optimization. Links are provided to Massey's books and training programs to learn more about increasing website conversions and sales.

1. Website Formulas
of the Conversion Scientist™
Brian Massey
Conversion Sciences, LLC
Tweet Something
@bmassey

3. What You Will Learn
18 concepts that will shake the very foundations
of your idea of a website
18 ways to make your website more successful
18 ways to piss off your competitors

4. Founder of Conversion Sciences
Consultant
National Speaker
Author Your Customer Creation Equation
Labwear Fashion Model
@bmassey

5. Don’t Think. Know.
Training
Conversion Catalyst Consulting
PPC Landing Page Optimization
Video that Converts
Analytics
Visitor Personas
Feared by Competitors Across the Internet
@bmassey

6. @bmassey

8. http://www.sxc.hu/profile/silegl69

10. Boosted Sales by 30%

11. http://www.flickr.com/photos/proimos/

12. http://www.sxc.hu/profile/TWS

13. Now through a single, unified user interface,
design, order, provision and control cloud
services with the ability to modify decisions as
needed to ensure the satisfaction of your IT
goals. This is the new IT.

15. www.MyConversionLab.com

17. http://www.flickr.com/photos/marksetchell/

28. http://www.sxc.hu/profile/Gastonmag

30. http://www.sxc.hu/profile/gravityx9

32. http://www.sxc.hu/profile/Marzie

33. http://www.sxc.hu/profile/Marzie

37. 50% Off US Dollar Bills from the
Leader in Dollar Resales

38. 50% Off US Dollar Bills from the
Leader in Dollar Resales
Enter Your Credit Card Number
Your Name
Your Address
Your Security Code
The Expiration Date

43. http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/

45. Shipping and handling costs were too
high.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment

46. The shopper wasn’t ready to
purchase the product
Forrester Research, May 2010, Understanding Shopping Cart Abandonment

47. The shopper wanted to compare
prices on other sites.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment

48. Product price was higher than the
shopper was willing to pay.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment

49. The shopper just wanted to save
products in his cart for later
consideration.
Forrester Research, May 2010, Understanding Shopping Cart Abandonment

51. Reply to All

53. http://www.sxc.hu/profile/mokra

54. Learn how to apply
• Your Conversion Lab
• Marketing Batteries
• Visitor Tripwires
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons
www.CustomerCreationEquation.com