This Power Point covers a range of online tools for digital marketing and other courses and platforms that you could try completing to improve your employability for the future career and also for your present career. There are more options out there other than those included within this Power Point . Any questions, please contact David Mc Donald, BSc (Hons) via the below links: LinkedIn: https://bit.ly/3nrFh6M Instagram: http://bit.ly/2YDbSKH Blog: http://bit.ly/3qegoO2

1. Digital
Marketing
Tools
By David Mc Donald, BSc (Hons)
Currently completing MSc in
Marketing

2. David Mc
Donald, BSc
(Hons) https://bit.ly/3nrFh6M
http://bit.ly/2YDbSKH
http://bit.ly/3qegoO2

3. Table of contents
1. Google – Digital Marketing Toolbox
2. Microsoft – SEM Tools for Marketing Advertising
3. Hubspot – Free Tools
4. Google Ads – 4 Digital Marketing Tools for Small Businesses
5. Link shorteners – A couple of examples
6. Courses and qualifications online examples

4. Google

5. Digital
Marketing
Toolbox –
Think With
Google
https://www.thinkwithgoogle.com/intl/en-
gb/feature/findmyaudience/
https://growmystore.thinkwithgoogle.com/intl/en_uk?utm_source=TwG&u
tm_medium=TwG-website&utm_campaign=TwG-digital-marketing-toolbox-
card-uk&_ga=2.44958436.1902516984.1610217958-
1997642027.1609818411
https://masterfulmobile.withgoogle.com/intl/en_uk?utm_source=twg&utm
_medium=site&utm_campaign=tools_section&_ga=2.255328968.19025169
84.1610217958-1997642027.1609818411
https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/?_ga=2.2
21777752.1902516984.1610217958-1997642027.1609818411
https://trends.google.co.uk/trends/?geo=GB
https://marketfinder.thinkwithgoogle.com/intl/en_gb/?_ga=2.247842375.1
902516984.1610217958-1997642027.1609818411
https://www.thinkwithgoogle.com/intl/en-
gb/feature/testmysite/
https://surveys.google.com/warm-
welcome?dest=%2Fcreate
https://www.thinkwithgoogle.com/feature/category-trends/uk/year/en

6. Microsoft

7. SEM Tools
for
Microsoft
Advertising
– Microsoft
1. Editor (https://about.ads.microsoft.com/en-us/solutions/tools/editor)
2. Microsoft Advertising Intelligence (https://about.ads.microsoft.com/en-
us/solutions/tools/microsoft-advertising-intelligence)
3. Keyword Planner (https://about.ads.microsoft.com/en-
us/solutions/tools/keyword-planner)
4. Microsoft Advertising App (https://about.ads.microsoft.com/en-
us/solutions/tools/app)
5. Automated Bidding (https://about.ads.microsoft.com/en-
us/solutions/tools/automated-bidding)
6. Ad Preview Tool (https://about.ads.microsoft.com/en-us/solutions/tools/ad-
preview-tool)
7. Campaign Experiments (https://about.ads.microsoft.com/en-
us/solutions/tools/campaign-experiments)
8. Microsoft Advertising Scripts (https://about.ads.microsoft.com/en-
us/solutions/tools/scripts)
9. Recommendations Tab (https://about.ads.microsoft.com/en-
us/solutions/tools/recommendations-tab)
10. Competition Tab (https://about.ads.microsoft.com/en-
us/solutions/tools/competition-tab)

8. Hubspot

9. Free Tools –
Hubspot
1. Website Grader (https://website.grader.com/)
2. Making My Persona (https://www.hubspot.com/make-my-
persona?utm_source=mktg-resources)
3. Email Signature Generator (https://www.hubspot.com/email-signature-
generator)
4. Website SSL Checker (https://www.hubspot.com/ssl-checker)
5. Marketing Plan Generator (https://www.hubspot.com/marketing-plan-
template-generator)
6. Blog Ideas Generator (https://www.hubspot.com/blog-topic-generator)
7. Invoice Template Generator (https://www.hubspot.com/invoice-template-
generator)
8. The Next Five (https://www.hubspot.com/the-next-five)

10. Google Ads

11. 4 Digital
Marketing
Tools Every
Small
Business
Owner Needs
– Google Ads
1. Google Analytics - https://analytics.google.com/analytics/web/
2. Google Ads - https://ads.google.com/intl/en_uk/home/
3. Google My Business - https://www.google.com/business/
4. Google Digital Garage - https://learndigital.withgoogle.com/digitalgarage

12. Link shortener

13. Link
shorteners
1. Bitly (free version available and tracking included): https://bitly.com/
2. LinkedIn and Twitter (have automatic link shorteners): Link in note section of
this slide for further information on these two social media platforms link
shorteners.
3. Tiny Url (shortens links but no tracking free): https://tinyurl.com/
4. Short Url (free version available and clicking tracking included):
https://www.shorturl.at/
There are other link shorteners out there with and without tracking included for
free or paid for. These are only a couple of examples.

14. Courses

15. Here are 3
places for
digital
marketing
courses and
qualifications
online
1. Google Analytics Individual Qualification:
https://skillshop.exceedlms.com/student/path/2938-google-analytics-
individual-qualification
2. Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage
3. HubSpot Academy: https://academy.hubspot.com/
There are other places online to complete courses on digital marketing and
other topics these are only 3 examples of places you could try.

16. These are only a selection of Digital
Marketing tools and courses that are
available online.
There are more tools and courses out
there online.

17. Thank you for viewing this
Power Point.
Good luck with your search
for digital marketing tools and
courses.
This is only a starting point.
David Mc Donald, BSc (Hons)
Please follow and contact with David
Mc Donald, BSc (Hons) via the below
links:
LinkedIn: https://bit.ly/3nrFh6M
Instagram: http://bit.ly/2YDbSKH
Blog: http://bit.ly/3qegoO2
For any questions on this Power Point
or blog topic or even post suggestions
on these platforms above.