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Research
Georgina Martin
Existing Products
• Talking about what the event is for
• Use upbeat music to motivate people
• Use words to encourage people to join
https://www.youtube.com/watch?v=W66vEzJnLGg
Existing Products
• It has music that will motivate people and also
voice overs from the event of the women
chanting
• This will make people want to get involved
with the event and this will help to raise more
money.
https://www.youtube.com/watch?v=qwqCjtsD908
Existing Products
• The video has slow music to start as it talks
about cancer then as they talk about fighting
back the music becomes more upbeat.
• This video has more talking in than the other
two vidoes
https://www.youtube.com/watch?v=pxOVmfIrAi4
Research Analysis
• What common features do the researched
products have?
They have upbeat music to motivate people to get
involved and also they have a voice over talking
about cancer or from the event
• What aspects of the research will you include
within your on work?
I will use upbeat music that will motivate people
and will also have a voice over talking about cancer
and how getting involved can help.
Audience
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
13+ • The Pretty Muddy Race For Life is for
females 13 years old and over
Gender
Female • The money raised will go towards helping
people with breast cancer
Psychographic
Socially conscious
type A
• Pretty Muddy helps others
Social Status
C1-C2 • The event is not too expensive and fun for
all kinds of different people

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2. research(4)

  • 2. Existing Products • Talking about what the event is for • Use upbeat music to motivate people • Use words to encourage people to join https://www.youtube.com/watch?v=W66vEzJnLGg
  • 3. Existing Products • It has music that will motivate people and also voice overs from the event of the women chanting • This will make people want to get involved with the event and this will help to raise more money. https://www.youtube.com/watch?v=qwqCjtsD908
  • 4. Existing Products • The video has slow music to start as it talks about cancer then as they talk about fighting back the music becomes more upbeat. • This video has more talking in than the other two vidoes https://www.youtube.com/watch?v=pxOVmfIrAi4
  • 5. Research Analysis • What common features do the researched products have? They have upbeat music to motivate people to get involved and also they have a voice over talking about cancer or from the event • What aspects of the research will you include within your on work? I will use upbeat music that will motivate people and will also have a voice over talking about cancer and how getting involved can help.
  • 7. Audience Profile Category Demographic Content to appeal to this audience Age Range 13+ • The Pretty Muddy Race For Life is for females 13 years old and over Gender Female • The money raised will go towards helping people with breast cancer Psychographic Socially conscious type A • Pretty Muddy helps others Social Status C1-C2 • The event is not too expensive and fun for all kinds of different people

Editor's Notes

  1. Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?
  2. Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?
  3. Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?