The document discusses research Callum Joy conducted on existing products. It finds that animals are a common focus across the researched products. The research will inform Callum's own work by including some similar main focus points. The intended audience for Callum's work is ages 12 and up of any gender, social status or psychographic, as the content will feature animals and the chosen magazine format appeals broadly.

1. Research
Callum Joy

2. Existing Product
Main focus is
the animal
Secondary
focus points,
stand out less
Yellow border
grabs attention

3. Existing Product
Obvious main
focus
Grabs
attention with
interesting
thing

4. Existing Product
Monkey is
main focus
Animal themed
Simple colours

5. Research Analysis
• What common features do the researched
products have?
– Animals
• What aspects of the research will you include
within your on work?
– Some of the main focus points are similar to what
I want to do

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12+ • Contents probably wont be of interest to
anyone below that age
Gender
All • Literally just animals
Psychographic None
• Doesn’t really matter with the magazine I
decided on
Social Status
Any • Again, doesn’t matter with the magazine I
decided on