How long do you prefer a documentary should be and why?
"I think an hour long documentary is a good length. Anything shorter may not have enough detail and anything much longer could lose people's attention."
To understand the requirements of this unit.
To explore the techniques of documentary filmmaking.
To analyse the techniques used in short documentaries in relation to audience positioning.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. Existing ProductThe location:
The location is set in the middle of nowhere, this will tell the viewer its about survival
and that there is no civilization and no people. This makes the viewer feel immersed in
the experience as they understand or know some what situation he is in, as they will
feel for the host/character as he has nobody with him. This will also set the tonne for
the documentary as the tonne feels lonely and scared, this will create sympathy for the
viewer.
The angle:
The angle shows the island and his surroundings as all you can see is greenery, white
sand and the blue sea. This will tell the viewer the island is simple yet dangerous for any
one unexperienced. The angle also shows how skinny he is and that the island is
effecting him, because the lack of water and food he cant find. This will tell the viewer
its not that easy to survive on a deserted island as he is skinny and doesn't look like he's
well.
The Post-Production
The editor has used pictures of his journey to show the audience his progression
through out documentary. The reason the editor has done this is to show the audience
what the island has done to him and how dangerous the island can be. The editor has
also shown Ed Stafford in difficult times to suggests to the audience he's being effected
emotionally rather than physical. The editor has also added in graphics to help the
viewer understand what's the documentary about and what time its going to be on.
The music fits in with everything, the editor has done this because it makes the trailer
more rememberal and understandable.
Reflexive Documentary
This kind of documentary is called a reflexive documentary which is usually is a personal
documentary where the film maker might do pieces to camera. The reflexive
Documentary shows the film makers experiences through his journey and throughout
the documentary. This specific type of documentary will focus on realism and try to
show the subject as it happens. This may mean more raw and uncut footage than a
usual documentary. A good example of a reflexive documentary is Nick Broomfield, as
he makes his documentaries more personal. He does this by keeping to a limited crew
as its just him and a camera operator. The audience can sometimes get see behind the
scenes and how the documentary is recorded. This type of documentary tends to be
more experimental. A good example of a experimental documentary would be
supersize me. In this documentary we follow the life of a documentary film maker
Morgan Spurlock as he eats fast food every day for a month.
The documentary takes Morgan Spurlock on a journey to find out what happens to the
human body, when it has influx of fast food. It shows his personal journey through pain
as he eats from MacDonald's three times a day.
3. Existing Product
The location
The location is in the middle of nowhere which suggests its to do with wildlife and the natural
environment. This will suggests to the audience its about a documentary about the survival of other
animals and how they have to hunt and kill their prey to survive in the harsh wild land. The location has
no civilization as you can see in the image, this tells us there will be no people seen through out this
documentary as there will be just wild life and animals co-existing and have a front row seat as you
watch these beautiful animals walk around the earth.
Observational Documentary
The observational documentary is to attempt to simply observe the wildlife with minimum intervention
at all costs. They attempt to provide a faithful record of some activity, as a fly-on-the-wall, with little to
narration or music. An observational filmmaker should not have an opinion on the subject matter and
reflect the opinions of others. Observational documentaries have more of an intimacy with the subjects
as they often self shot by a single director. These types of documentaries are filmed with a mix of action
cameras and larger cameras. The use of action cameras such as go pros means that there are less
disruption throughout the story and they can cover more camera angles. This means more choice in the
edit and a smaller crew and budget is employed. Observational documentaries are interesting to the
viewer because they get an insight into a particular area or profession as they may have never seen
before.
The angle
The angle is amazing as it shows the audience its about wildlife as there are wild animals roaming the
planet. The angle shows the animals running away from something this suggests to the audience
something or someone is after these beautiful beasts. This will excite the viewer as they want to know
what's after the gigantic beasts, therefore they will watch the documentary.
The Audience
Planet earth has the top 50 on demand program on TV on I player with on average 582,014 streams.
This tells us that BBC 1 has the most popular documentary and I can research what their target market is
and base their information with mine. With this information I can decide who to aim my documentary
at, therefore I can widen the target market.
4. Existing ProductThe location
The location is in the middle of nowhere as you can see in the image located on the
right, this will suggests to the audience its going to be about survival. This makes the
viewer feel immersed in the experience as they understand or know some what
situation he is in, as they will feel for the host/character as he has nobody with him. The
tonne that bear Grllys sets is loneliness and danger as you watch the man do amazing
stunts but deep down you know something may happen, this will scare the viewer into
watching the documentary to find out what happens to him.
Reflexive Documentary
The reflexive documentary is usually a more personal documentary where the film
maker may do pieces to camera. It also shows their experiences through the journey of
the documentary. These types of documentaries focus on realism and try to show the
subject as it happens. So this may mean more raw and uncut footage than a usual
documentary. An example of this type of documentary is edd Stafford as he makes the
documentary more personal than any others. He does this by keeping to no crew as he
is the camera operator. He does this by talking to the audience on how to survive in the
great wild. The audience sometimes can see the behind the scenes by seeing the
equipment he uses around the island/beach. This type of documentary tends to be
more experimental than any other.
5. Existing Product
Reflexive Documentary
The reflexive documentary is usually a more personal documentary where the film maker may do pieces
to camera. It also shows their experiences through the journey of the documentary. These
documentaries types of documentaries focus on realism and try to show the subject as it happens. So
this may mean more raw and uncut footage than a usual documentary. An example of this type of
documentary is Bear Grllys as he makes documentaries more personal. He does the filming with a
limited crew. It also shows behind the scenes as sometimes you can see camera operator.
The Audience
The audience will be interested in the documentary as it is exciting and mysterious as they are unsure
what's going to be involved in this amazing mysterious documentary. The audience will also be
interested in the bond between each other, because they will want to know what sort
people/adventurers they are. The audience will want to watch my documentary is because it will base
my documentary on similar and popular documentaries and pick the best parts of each one to fully
improve my documentary to widen the target market, to achieve the largest audience I can get.
The Costume
The costume tells us, the audience that they are wearing survival gear and clothing to protect them
from the heat and clothing to keep them cool, to stop them from overheating. This will excite the
viewer/audience as they will know what sort of climate there going to be facing, for example the
bandana is to protect them form the beating sun and could also be used for a source of filtering system
to clear out the horrible infested water from disease.
6. Research Analysis
• What common features do the researched products
have?
They both have survival in all the documentaries I have researched, therefore my target market is going to be
survival aspects for example adventure and the out doors. Another common feature is the style as they both
are filmed in a specific style to create the survival vibe to the viewer. Another common feature is that they both
show greenery to the viewer which suggests straight away its to do with the great outdoors, therefore you
know/suggests its to do with survival. It also has similar features through out my research for example the
design of the front covers show the wildlife or some sort of harsh environment. The reason they have done this
is because it gives the idea to the viewer they are going up against harsh environments for your entertainment.
• What aspects of the research will you include within
your on work?
The aspects of my work I will include are the designs of the front cover, I will add this in because they are all
eye catching and I can use it for my DVD/poster front cover. I will include narration in my final product because
it will describe information to the viewer so therefore it will make the documentary more understandable for
the viewer. I will include effects in my final product such as making the screen with a slight green tinge. I will do
this because it will make the viewer feel as if they are in the documentary and as if there surviving with the
host. I will choose the same target audience which is 16-34, therefore it will be easy to attract audiences
straight of the bat. I will also teach ways on how to survive in the English forest and also use a humour to
entertain as well, I will do this because the research I have found suggests doing this makes the audience more
comfortable and makes the documentary less boring.
8. Audience research
• Observation: People would want me to eat fish than greenery in a survival situation. The
reason they want to see this is because its exciting and new.
• What this says about my audience: This tells me my audience would want me to
eat fish rather than greenery. Therefore my target market would be aimed a
people who want to see a survival tip on how to cook and eat a fish on a camp fire.
• How will your product appeal to this audience: My product will appeal to the
audience by catching and then cooking a fish, then finally eating the fish.
9. Audience research
• Observation: The audience would rather not see a survival documentary, the reason is
because they would rather see a different documentary, also it could be a age
difference.
• What this says about my audience: My audience would prefer not to see a survival
documentary because it could be a different age difference.
• How will your product appeal to this audience: I will appeal to the 33.3% of the people
who said yes by adding survival aspects in to my documentary, to the people who said
no it could be the age difference.
10. Audience research
• Observation: The audience would not like stop motion in the documentary. The
reason is that it could be a different age range.
• What this says about my audience: This tells me that the audience would rather
not see stop motion in the documentary
• How will your product appeal to this audience: I will appeal to the 33.3% of the
people who said yes as this would make the documentary more interesting, where
the rest of the percentage it could be the age difference.
11. Audience research
• Observation: The audience would rather have no narration, in the survival documentary. The
reason because of this is that they are a different age range.
• What this says about my audience: This tells me my audience would like to have no stop motion or
little stop motion in the documentary as this could be the age difference.
• How will your product appeal to this audience: My product will appeal to the 33.3% of the audience
as I will add in stop motion into my survival documentary, as for the rest of the percentage they
could be a different age range.
12. Audience research
• Observation: The audience would want the survival documentary to have comedy aspects, the
reason into the scenes to make the audience more entertained and not bored.
• What this says about my audience: This tells me my audience likes comedy and would like to see it
in the documentary I am going to make.
• How will your product appeal to this audience: I will appeal to the audience by making funny jokes
and making the survival documentary give of a funny and relaxing vibe to the audience
13. Audience research
• Observation: The audience would like music in the documentary rather than no music, the reason
because of this is that the music gives of a relaxing and calm vive to the viewer.
• What this says about my audience: This tells me about my audience is that they prefer music rather
than no music in the survival documentary.
• How will your product appeal to this audience: I will appeal to them by making the survival
documentary with music so that it will appeal to my audience, as I will use royalty music to avoid
copy issues.
14. Audience research
• Observation: The audience would want me to film it rather than someone else.
The reason because of this could be that they are different ages.
• What this says about my audience: This tells me that the documentary would
appeal to more audience members, however they could be all different ages
• How will your product appeal to this audience: My product will appeal to the
33.3% by someone else filming the survival documentary as the rest of the
percentage might be a older audience.
15. Audience research
• Observation: The audience would rather have no special effects in the survival
documentary. The reason is because it would ruin the atmosphere of the
documentary.
• What this says about my audience: This tells me the audience would like to see no
special effects seen through survival documentary.
• How will your product appeal to this audience: my product will appeal to the
audience by having no special effects in the survival documentary.
16. Audience research
• Observation: I can see that the audience would want the survival documentary to
be aimed at younger audiences. The reason is because they want the documentary
to be aimed at them as the target market for survival documentaries are 16+
• What this says about my audience: This tells me my audience are younger and
specifically 16-34, therefore I will target my documentary at younger audiences.
• How will your product appeal to this audience: I will appeal to the audience by
aiming my survival documentary at younger audienes.
17. Audience research
• Observation: The audience would want the documentary to be a full episode rather than a
documentary trailer. The reason the audience would want a full episode is because it would be
more entertaining than a trailer.
• What this says about my audience: This tells me that the audience would like to see a full
documentary. This can also mean that they are older audiences hence why they chose no.
• How will your product appeal to this audience: My product will appeal to the 33.3% of the audience
by making the documentary a trailer rather a full documentary as I wont have enough time to make
a 1 hour long documentary.
19. Interview 1
Do you prefer a serious or humour documentary and why?
• “I prefer both because having a little humour can help the atmosphere for
surviving”.
How long do you prefer a documentary should be and why ?
• “I would prefer my documentary to be 1 hour because I get bored of
watching it as it drags along”.
What's your favourite documentary and why ?
• “I like David Attenborough because he talks about animals”.
Who's your favourite host for documentaries and why ?
• “I like Bear Grylls because in his documentaries it shows him actually
surviving the wilderness, he also is knowledgeable on what to eat and
create in order to survive”.
Do you like documentaries? If yes why and if no please explain?
• “I love documentaries because they are not only just enjoyable as you can
learn from them”.
20. Interview 1
• Observation: I can see that the audience would prefer a serious and comedy documentary as it can
help the atmosphere in awkward or odd situations. I can also see that the audience would prefer
my documentary to be 1 hour long or less as it would be too much work and I wouldn’t be able to
hand it in on time. I noticed that my audience prefers David Attenborough as the audience are
interested in animals and facts. I also noticed that my audience likes Bear Grllys because his
documentaries, it shows him actually surviving in the wilderness. He also is knowledgeable on what
to eat and is creative with ideas to survive.
• What this says about my audience: This tells me my audience is interested in comedy aspects and
serious aspects in documentaries. They are also interested in decent lengths of video as they
requested to have a long documentary. They also are interested in David Attenborough because
animals interest the audience and facts about the animals also do. The audience also likes Bear
Grllys because his documentaries are him actually surviving in the wilderness as he is also
knowledgeable on what to eat, what not to eat and is creative with ideas to survive.
• How will your product appeal to this audience: My product will appeal to the audience by making
the documentary have comedy aspects in, for example funny jokes to break the ice and to help the
atmosphere in awkward or odd situations. My product will appeal to the audience by adding more
animals to the survival documentary as this would gain more interest from the viewers and I will
also add in facts about the animals. My product will also appeal to the audience by surviving in the
wilderness and what is knowledgeable on what to eat, what not to eat and is creative with ideas to
survive.
21. Interview 2
• Do you prefer a serious or a comedy documentary and why?
“I would prefer a serious documentary as it includes a more realistic tone to it,
however I believe that a few comedic jokes are good and make it more enjoyable.”
• How long would you prefer a documentary to be and why ?
“I would like a documentary to be between 1hr to 2hrs long as it can include all the
important facts and information that I would like to know form the documentary.
• What's your favourite documentary and why?
“Documentary on space interests me because it shows the universe and what we
can achieve in the years to come as well as unbelievable facts about solar system we
live in and other aspects of the galaxy”.
• Who's your favourite host for documentaries and why ?
“Bear Grylls because shows us how to survive in the wild”.
• Do you like documentaries? If yes why and if no please explain?
“Yes I do, because I believe its interesting and fascinating as it means you found out
new things and discover new ideas”.
22. Interview 2
• Observation: I see that the audience would prefer a serious documentary as it includes a more realistic tone to it,
however I believe that a few comedic jokes are good and make it more enjoyable. The audience also likes a
documentary to be between 1hr to 1hr 30 minutes long as it can include all the important facts and information,
but it will be too much work and I wouldn’t be able to hand the documentary in on time. The audience also likes
space documentaries as they interest the audience because it shows the universe and what we can achieve in the
years to come as well as unbelievable facts about solar system we live in and other aspects of the galaxy. I noticed
that the audience also likes Bear Grylls because shows us how to survive in the wild. I also noticed the audience
likes documentaries because they are interesting and fascinating as it means you found out new things and
discover new ideas.
• What this says about my audience: This tells me my audience likes a serious documentary as it includes a more
realistic tone to it, however I believe that a few comedic jokes are good and make it more enjoyable. I also learn
that my audience likes a documentary to be between 1hr to 1hr 30 minutes long as it can include all the important
facts and information, but it will be too much work and I wouldn’t be able to hand the documentary in on time. I
also learn the audience likes space documentaries as they interest the audience because it shows the universe
and what we can achieve in the years to come as well as unbelievable facts about solar system we live in and
other aspects of the galaxy. They also like Bear Grylls because he shows us how to survive in the wild. I also
noticed the audience likes documentaries because they are interesting and fascinating as it means you found out
new things and discover new ideas.
• How will your product appeal to this audience: My product will appeal to the audience by having a serious
documentary as it includes a more realistic tone to it, however I believe that a few comedic jokes are good and
make it more enjoyable. The audience also likes a documentary to be between 1hr to 1hr 30 minutes long as it can
include all the important facts and information, but it will be too much work and I wouldn’t be able to hand the
documentary in on time. My product will not be able to appeal to the space documentary as I I'm not going to
make that type of documentary as I'm focusing on a survival guide documentary. I will be able to appeal to the
audience by using my creative imagination to create new and unique survival tips for the public/audience.
23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-32 • My content will appear to the age range
because I will have knowledge to teach
people to learn about survival.
Gender
Both • My content is for both genders as the
situation for survival is for everyone.
Psychographic
The mind set for
survivalists
• My content will be for mature and
reasonable people who can be calm in any
situation and adapt to there surrounding
quickly.
Social Status
High class
Middle class
Low class
• My content will be for all classes because
survival is for everyone in any situation
because it doesn’t matter how much money
you own.
25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths
and weaknesses of each method
– Product Research
• The strengths of this method is that it describes the image in detail, so therefore in a later date it will come in
handy. However this method was very time consuming.
• The strengths of the method show how the genre is created for the image and gives a new look into the work.
However it is worthless as it doesn’t give me any ideas for my final product.
– Questionnaires
• The strengths of using this method are that it gives you others feed back on your work which is very helpful.
Another strength is that gives you ideas for other opportunities for a different style of documentary.
• The weakness are that the feed back can be biased as it can be sometimes from your friends or family who
don’t want to make you upset.
• Other peoples opinions can change your final design into something different and even for the worse.
– Interviews
The interview is great because it also gives you feed back on your final design
therefore you can change the design for better than rather for worse.
The weakness of this is that its time consuming, this can change your quality of your work.
Another weakness is that the you only interview 2 people and this doesn’t give you a wide
range of opinions.
26. Research Evaluation
– What sort of a response did you get?
The responses I got were very sensible and mature, this is great because you can see
the possible opportunities you product can go. However there were a minimal of 10
questions which gives a small amount of opportunities to take. Another problem was
it was time consuming and it was hard to come up with questions. This was dreadful
because I couldn’t write enough information about other slides because I was wasting
my time creating questions. Another problem was the questions weren't that specific
which limited my answers and opinions.
– How did you distribute your survey? Give an advantage and a disadvantage
• I disrupted my survey through my friends the advantage of this was quick and simple as
they would be happy to answer my questions. However they could be biased towards
my questions. This would change my idea for my documentary for the worse. An
advantage would be it was quick to create 10 questions however they lack detail and
character. This would effect my final product as the information was not enough for my
analyse. The problem distributing was that its sometimes hard for people who cant find
enough people and therefore you don’t get enough information.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a historical product (pre-1990) similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Discuss the existing product research, surveys and interviews
Discuss the responses you got from your survey
Discuss distributing your evaluation digitally