The media product uses and develops conventions of real horror films. It aims to raise fear in the opening sequence through clashing sounds, as is typical of horror films. It leaves the ghost's face partly obscured, creating fear of the unknown. The narrative follows a psychological horror plot involving one spirit obsessed with another character, similar to other films. Camera shots and sound effects also develop conventions by building tension, though the technical codes are kept simple like in The Babadook to seem realistic. Props are used effectively, like a rocking barrel signifying insanity. Overall the film challenges conventions little while developing many forms found in typical horror films.