This document discusses how the author gained audience feedback on their media product. They created an audience questionnaire to understand what their target audience likes in music videos. They also filmed peers watching their draft video and asked for feedback on what was liked and disliked. This feedback helped the author decide specific changes, such as improving the clarity of the story. The author concluded that holding focus groups and getting a wider range of online feedback would have been better approaches for future projects.

2. Q1 In what ways does your media product use, develop or
challenge forms and conventions of real media products?

3. Q2 How effective is the combination of your main
product and ancillary texts?
Not very.

4. What have you learned from your audience
feedback?
We needed to find out what our target audience
liked and disliked not only in music videos but
also in our ideas for our music video.
It‟s really important to find out what your
audience think because in the end - they are the
ones who are going to be judging it, and it‟s also
really helpful to gain ideas from people outside
of the class who don‟t have experience of
media.

5. One way we gained audience feedback was by
creating an audience questionnaire to find out
what our target audience liked to see in a music
video.
Another way we gained audience feedback was
to film some of our peers watching our draft
video and then to film them whilst asking what
they did and didn‟t like about our music video.
Doing these things really helped us decide some
specific decisions and it gave us an overview of
the atmosphere our video should give.

6. Audience questionnaire
So to get an idea of what our audience
liked to see in a music video we created
an audience questionnaire – this really
helped when we were coming up with
initial ideas of what to add into our
music video.
We asked questions that we felt could
help us with aspects we were perhaps
stuck on or needed specific ideas for
such as „which of these do you look for
and enjoy in a music video?‟ with a
choice of answers they could tick!
To analyze these we put the answers
together and used PowerPoint to add all
our findings into an easily readable
technology

7. Filming reactions
So we chose four random people in our year group to take a look at our
draft version of our music video, we filmed them watching this so we
could look for any specific reactions and then we asked them if there
were any particular moments which they liked or disliked.
These were really helpful for us, even though to begin with we weren‟t
happy with our draft and didn‟t feel confident in showing any of our
peers yet – we are really happy we did as it helped us out a lot in what
we needed to change in our music video and what was working
effectively.

8. Basically what we did with the video‟s is re watched them and
noted down specific things that our peers said needed to be
changed and what worked well;
What we took from their feedback;
“I understood the story well” – this was an important factor
for us as we had previously been told our story was not
clear.
“Wasn‟t too cheesy – you know it‟s meant to be cheesy” –
again this is something we were worried about and so it
was good to know it came across as meant to be cheesy.
“There were a few blank parts when I thought it had
finished” – we hadn‟t yet completed filming and still had
about 3 shots to film so this is understandable
“The first time Ryan and Will come in I‟m not sure if it‟s in
sync” – we looked at this and it seems as we were editing
we accidently moved this shot forward a small amount.

9. Conclusion
Overall we both found the audience feedback really helpful however if we
were to do this project again here‟s what we would do differently;
- Hold a focus group and ask more in depth questions to our target
audience
- Post our draft music video on a social networking site such as facebook
to get a wider range of views, perhaps of people who don‟t attend our
school and of a wider age range
- Create an audience questionnaire prior to creating our ancillary tasks
specifically for them as this would have given us more of a starting idea
for our digi packs.