The audience provided feedback on the student's music video both verbally and through questionnaires. Some positive feedback noted that the variety of locations and use of color/black and white footage made the video more interesting. However, some negative feedback criticized a lack of camera angles, repetitive editing, and imagery that did not correspond to the lyrics. The students took this feedback into account and improved their video by adding more camera angles and narrative-related visuals. When re-surveyed, a new audience gave entirely positive feedback on the improved video.

1. 3. What have you learned from
your audience feedback?

2. Sample of our post production
questionnaire

3. Sample of our post production
questionnaire

4. Introduction about our audience
feedback
• Our audience feedback was gathered by getting a sample of 20 people to
view our music video and giving them post production questionnaires that
were related to our production. We highlighted the production to this
particular group of people to display what our media product consisted of
and how much effort we included within the production. Following this, they
gave us verbal feedback about the positives of our video and things that we
could have potentially changed to make it look better. Secondly, the sample
wrote their ideas down on the questionnaires about whether they enjoyed
aspects of our production, or whether it could be changed to ultimately
make it look more effective and original.
• After looking at all the feedback, our group took into consideration all of the
negative feedback that was given to us both verbally and on paper. We then
went back to the media suite to change elements of our music video the
sample didn’t enjoy, so we could ultimately make it look a lot more
enjoyable, interesting and effective (also so we could therefore get the best
grade possible).

5. Positive feedback we learnt from
our audience research
- The audience stated that they enjoyed the variety of locations we utilised in our
music video. This was shown within the results we gathered, which highlighted
that our variety of locations made the overall production seem fun and
entertaining.
- Moreover, some audience feedback highlighted that the video contained an
exciting display of images and was flowed well throughout the entire production.
This ultimately highlights that that these particular people felt that overall, our
production was very strong and contained elements that made it look like a
proper music video.
- Likewise, the audience enjoyed the mixture of both coloured lighting and black
and white footage because, according to our audience, it made ‘our production
more interesting and clear’.
- Our questionnaire results also highlighted that the lip synching was mostly in
time with the music. However, some members of the audience said that parts of
the lip synching was not in time with the music. For example, one person
highlighted that ‘the lip synching could have been better, as some of the words
that were coming out of the artists mouth was not in time with the lyrics’. In turn,
our group did our best to defeat this problem by going back onto Adobe
Premiere 2.0, in which we did sort out our lip synching problems.

6. Negative feedback we learnt from
our audience feedback
- The audience stated that they enjoyed the montage editing within our music production,
as it flowed with the pace of the music being played. Moreover, one member of the
audience stated that the use of montage editing created an exciting and interesting effect.
- However, there were also some members of the audience that criticised our montage
editing as according to them, it was too repetitive and unoriginal. Also, they also
commented on the fact that we 'apparently' didn't include that many camera angles, which
made our production seem ' boring and unoriginal'. As a result of getting this negative
feedback, our group went down to the media suite to defeat this problem. The first thing
we did to make better our video was look through various concert footage that we
recorded from a high and low angles. From this, we then implemented certain footage into
places on the timeline that we felt would help make the production look a lot more genuine
and realistic, but most importantly, engage the audience with our product.
- The following week, we distributed out 10 more post-production questionnaires out to a
new sample of people to see how they felt about the music video we produced. From this
particular feedback, all our results were positive. For example, one member of the sample
said that 'the footage within the video made the production look realistic, I never wanted
the music video to end'. This emphasises that with collective contribution and effort and
hard work paid off. In turn, we had created a fun, and exciting product.
- Likewise, one of the members of the audience stated that there was 'no correspondence
with the lyrics and the images displayed. The reason for this is because was because
wanted to create a performance related video that only depicted our artist singing in a
concert, as opposed to images that related to the lyrics – 'love'. This highlighted that
some people from this sample wanted more elements of narrative related visuals, because
it would improve our overall production, if our group were to utilise some narrative related
visuals within the video.

7. Negative Feedback we learnt from
our audience research
• The audience felt there were too many shots being displayed within our production,
which made it confusing to watch because they couldn’t really understand what was
going on in some parts of the video. One member of the audience stated ‘it would
have been better if our production was slower in order to understand the forms and
conventions of our production more effectively’.
• The audience criticised the lyrics to our song. Reasons for this consist of the fact that
they thought the overall song was too repetitive. Our group felt this was a true
statement. However, we felt the lyrics were very effective and unique in comparison
to real media products. For example, we consider 'I feel love' to be an effective title in
comparison to real media productions, as it directly implies the song is going to
revolve around love - which it does.
• However, there is only a slight glimpse of the theme of love within our music video as
we thought it would be more effective to create a performance related production. The
reasons for this are because we felt by creating a performance related product, we
could therefore display symbolic signs, whereby, T.G.F.A was performing in a concert
location in front of his loving fans who enjoyed listening to his songs and thought he
was a genuine and unique character.

8. Negative feedback we learnt from
our audience research
• The audience criticised the imagery that our group displayed in our music
video because it had no relevance to the lyrics. This statement is true to
some extent as there is only one visual that relates to ‘love’ shown within
the production (the red roses portrayed at the start of the extract).
However the audience didn't understand that our video was performance
relates, as opposed to a narrative related. Therefore, the imagery of the
lyrics to our chosen song was not needed to be highlighted in our product.

9. Improvements that we could of
made
• More vibrant song choice - The audience mentioned that our song choice wasn't vibrant
enough through our given imagery, beats and complete soundtrack. As a group we felt
this audience’s view did not reflect the construction of our music video, as we spent time
in our production's camerawork and post production process of editing to make a
successful vibrant video that our group had planned to achieve through our given primary
research. There was no way that our group could of improved our song choice as it was
the best TGFA song that we had come across through listening to all his soundtracks.
• More camera angles - The audience criticised the use of camera angles as it had no
variety. This considerably was true, and as a result this was one of the key areas where
are group could of improved throughout our camerawork , as we didn't implement enough
low and high angle shots.
• Change the song choice as it was too repetitive - An audience member’s stated that our
soundtrack was too repetitive, this however is a fair statement as our song choice was to a
large extent repetitive. However our group knew in our pre production stages that our
song choice was repetitive, but entail we felt this would make our song more effective
towards the audience as they would know the lyrics to our song by heart. Our song choice
was quirky, retro and exciting for viewers to listen to nevertheless. By the time our group
had discovered our audience feedback, it was too late to change our soundtrack as we had
already constructed and finished our music production. Nevertheless, if our group had
asked in our pre production questionnaires whether the audience would liked a repetitive
song, that we could of changed the planning of our production in time, which inevitably
have made our production more successful towards our target audience.