Advertisement PPT

1. Advertising
• “Advertising is any paid form of non-personal
presentation and promotion of goods,
services, or ideas by an identified sponsor.”
• Advertising includes oral, written, or audio-
visual message addressed to the people for
the purpose of informing and influencing
them to buy the products or to act favorably
toward idea or institution

2. Characteristics of Advertising
• Tool for Market Promotion
• Non-personal
• Paid Form
• Wide Applicability
• Varied Objectives
• Forms of Advertising
• Use of Media
• Advertising as an Art
• Element of Truth
• One-way Communication

3. Advertising Objectives
• Sales objectives
• Aiding sales force
• Competition-related objectives
• Brand loyalty and reputation-related objectives
• To promote new products.
• To build long-term relations.
• To remove misunderstanding.
• To expand of market.
• To gain confidence of buyers.
• To request customers to compromise with unavoidable
circumstances.
• To seek apology of the buyers for any undesirable events, etc.

5. Soft & Hard Sell
• A soft sell is an indirect approach to persuading a
customer to buy a product or service.
• With a soft sell technique, sales reps focus more
on relationship building with their prospects to
build trust than pushing for the sale.
• A hard sell is a direct approach to asking for the
sale.
• Hard selling is a more straightforward approach
where a sales rep tries to close the deal as soon
as possible.

6. How to Soft Sell: Soft Selling
Techniques
• Do your research.
• Be personable.
• Focus on relationship-building.
• Actively listen to your prospects.
• Ask thoughtful questions.
• Provide value without asking for the sale.
• Give your prospects space to decide

7. How to Hard Sell: Hard Selling
Techniques
1. Just come out and ask Hard sell means just flat out asking the
customer what they want and what their budget is. You’ve got to
cut to the chase and discover their needs in the limited time
available.
2. Create a sense of urgency and scarcity The hard sell environment
is one where you can speed through the sale by creating a sense of
urgency. The customer is much more likely to buy if they believe
they can’t come back another day. Limited-time offers and special
deals can all be used to encourage customers to make a quick
decision.
3. Keep asking The tradition of hard selling is that you don’t give up
too early. Keep asking, in different ways, using different angles, to
see if there’s a way the customer’s mind can be changed.

8. Role of Copy Writer & Attributes of
Good Advertising
• A good copywriter understands the target
audience and how the audience can benefit
from your product or service.
• He or she can then use the real-life experience
to convince members of the audience that
your product or service will enhance their
lives

9. 7 Characteristics of a Good
Copywriter
• 1. A New Perspective
• 2. Finds Connections
• 3. Writes Strong Leads
• 4. Good Listener
• 5. Clear and Direct
• 6. Knowledgeable
• 7. Not a Perfectionist

10. Attributes of Good Advertising
• it should be simple
• it should be capable of holding the reader’s
attention
• it must be suggestive
• it should have conviction value
• it should educate the people
• it should have memorizing value and
• it should be true!

11. PR Tools
• Public Relations(PR) is the management of
communication between an organization and
its publics.
• Public Relations is concerned with or
dedicated to creating mutual understanding
among groups and institutions.

12. Functioning of Guest Relation
Department
• A hotel guest relations officer (GRO) is at the forefront
of customer service.
• He or she is one of the first hotel workers to greet
guests as they arrive.
• The GRO provides hotel guests with above-and-beyond
service to ensure their experience will be worth
remembering.
• The position ensures that guests are happy from the
moment they step into the hotel until they leave.
• Sometimes, he or she continues to provide superior
customer service after the guests are long gone.

13. Functioning of Guest Relation
Department
• Have to welcome the guests when arrives at hotel and need to give a memorbale fond
farewell to the guest during check-out
• Evaluate arrival lists to welcome and greet guests
• Supervise any VIP guest arrival and departure
• Address to VIP or VVIP and answer their queries
• Acknowledge rapidly, well-organized, and efficiently to guest concerns helping them during
the check-in procedure.
• Identify details regarding amenities and other pertinent information for arriving guests
• Make ready greeting or welcome folders with collateral
• Produce information regarding amenities, upgrade service, venues, and local area
• Anticipating the guest needs and demand, building good relationships with them
• Offer assistance with certain tasks (e.g. confirming travel arrangements, taking messages)
• Maintaining and documenting all the information in the logbook on a daily basis
• Shield compliance as per the health and quality standards
• Analogize and multitasking task in the busy period
• Should have detailed statistics of the hotel

14. Functioning of Guest Relation
Department
• Should have a proper update about arrivals and requirement of rooms
• Need to have a proper update of daily occupancy report
• Giving top quality service to the guest as per hotel SOP.
• Helping guest with the information local area town attraction and activities
• If any VIP arrival, prior need to complete the registration procedure
• Taking care of guest complaints and concerns in a systematic, well organized, and
timely manner.
• Maintaining the detailed information of room rates, offers, current promotions,
upgrade, and packages
• Documenting all the guest folios in a systematic way and keeping necessary
updates of guest likes and dislikes to the relevant fields on the profile.
• Need to have good coordination with housekeeping department for clearing
arrivals rooms
• Need to assist and help reception by collecting guest feedback during check-out
• Maintaining the guest lockers for safe custody
• Need to handover proper update to the next shift

15. Functioning of Guest Relation
Department
• Ability to handle and take care of all guests needs and expectation without unfairness, partiality,
favoritism, and preconception
• Following the rules and regulation of the hotel in a proper manner
• Should have good communication and listening skills and must have fluency in the English language
both written and oral
• Should have good management skills and proper attention to detail
• Must have a confident and positive approach as well as pleasant personality which is crucial
• Must be flexible for all the shifts – morning, afternoon, evenings and if required night shift also
• Professional appearance, well dressed, properly groomed and well presented
• Pleasant, ardent, passionate, self-motivated and able to work without any pressure
• Obedient, sharped eye, alert, detail-oriented and perceptive
• Capability to understand convey and take out oral and written order and seek clarification when
required
• Should have a strong interpersonal, communication listening and organizational quality
• Make sure to provide unmarked, exclusive, professional, flawless and top quality guest service
experiences
• Surveying guest feedback and giving planned direction to continuously enhance overall ranking

16. Functioning of Guest Relation
Department
• Layout upscale guest service experiences for the guest during their stay
• Politely addressing the guest’s requests i.e. room service or housekeeping service.
• Actively attending the guest complaint and resolving in an efficient manner
• Have to make sure all the elderly, children, disabled or handicapped guest, and VIPs, are given
personalized services
• Coordinating and managing proper convey and communication between guests and staff
• Coordinate with housekeeping team and in-room dining team for providing excellent service for a
comfortable guest experience
• Surveying customer feedback from hotel guestbook, online reviews and finding out ways to
improve the overall ranking
Suggesting guest local tourist spots, helping them with a good place to dine, sight-seeing and
shopping
• Maintaining good relationships with the hotel regular guest
• When required need to execute basic cashier task
• Need to make sure that all the arrivals and departure are taken care and handled smoothly without
any delay, hindrance or confusion
• Must have good knowledge of guest service, always be focused and have to be a good team player
• Must have good capability to correlate, show sympathy and maintain good relations between the
hotel guests and colleagues