Experential Marketing Notes

1. Experimental Marketing
• Experiential marketing is a type of marketing
that provides prospects or customers with
real-life experiences to raise awareness, build
understanding, or increase sales of products
or services.
• These experiences can be offline, such as live
events, trade shows, demo days, etc., or
online webinars and conferences

2. Why do brands use experiential
marketing?
• This marketing strategy easily attracts and engages people by using interactive
methods and ensures an unforgettable experience.
• Businesses utilize the technique and communicate with their consumers face-to-
face to establish emotional connections, lasting memories, positive impressions,
etc.
• Eventually, it improves clients’ relationships with a brand and customer lifetime
value.
• The method requires organizing various offline events such as samplings, in-store
activities, shows, events, and product showcases that help a brand interact with
customers, better understand their needs and problems, obtain valuable
customer insights, and establish strong relationships with their audience.
• Experiential marketing brings several benefits to businesses:
• involving leads and customers in different types of activities;
• introducing a brand and its product to prospects and customers to let them try it;
• improving customer loyalty;
• increasing awareness about a certain company;

3. Different Types of Experiential
Marketing Strategies
• Product Showcases. At the moment this seems to
be the most popular type of experiential
marketing. ...
• Immersive Experiences. ...
• Stunts. ...
• Innovation and Services from Your Business. ...
• Event Marketing. ...
• Brand Activation. ...
• Guerrilla Marketing.

4. 4 Types of Experiential Marketing
Campaigns
• guerrilla marketing (relies heavily on unconventional
methods and often includes the effect of surprise,
interactive emotions, risk, and provocativeness);
• brand activation (involves an event or any other type
of interaction that encourages customers to act);
• event marketing (entails a display, presentation, or
themed exhibit to provide the audience with an
unforgettable experience);
• retail installations (POP marketing is about a smart
placement of products in retail stores that aims at their
promotion).

5. How to Develop an Experiential
Marketing Strategy
https://sendpulse.com/support/glossary/experiential-marketing
• Understand your target audience
• Create and communicate a clear message
• Develop a campaign that provides value
• Leverage augmented reality
• Create an engaging campaign
• Endorse your campaign across multiple channels
• Encourage customers to disseminate information

6. Benefits of Experimental Marketing
https://medium.com/@mannmademedia/what-is-experimental-marketing-and-what-are-its-benefits-81b1ff70844a
• Generate Awareness
• Stimulate Purchases
• Show Off
• Emotional Connection
• Influence Perception