techsytalk LIVE session. www.techsytalk.com
The Secrets of Social Networks
Sandy Hammer (AllSeated)
http://www.allseated.com/
Familiar with social networks? Spending money on advertising? Now mix the two! - Make social Networks work for you.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
LEPPDESIGN - Social Media Marketing and Direct Mail Marketing During and Comi...LEPPDESIGN
Mindy Lepp from LEPPDESIGN gives stats on the current state of marketing for social media and direct mail in the midst of COVID-19 and talks about how you can utilize this time to engage your audience through those avenues of marketing.
See how cohesive visual design can unify your church ministry graphics into a brand family that confirms messages instead of confusing. We’ll look at the strategic design approach The Woodlands UMC used to clarify and strengthen relationships between the ministries and the main church identity, and how you can do the same.
Presented by Mike Sims and Scott Brinkmeyer, The Woodlands UMC
Some helpful tips to help you make Facebook work for Giving Tuesday from Drew Bernard, CEO of http://actionsprout.com
Full video of the presentation is available at the end of the slide deck.
Nonprofit organizations need a strategic marketing plan so that they can operate at an optimal level. The following presentation details statistics, social media outlets, and a detailed plan for executing event promotion. This presentation was presented at the High Point Public Library and serves as a guideline for startup and seasoned nonprofits seeking a tangible plan on action.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
LEPPDESIGN - Social Media Marketing and Direct Mail Marketing During and Comi...LEPPDESIGN
Mindy Lepp from LEPPDESIGN gives stats on the current state of marketing for social media and direct mail in the midst of COVID-19 and talks about how you can utilize this time to engage your audience through those avenues of marketing.
See how cohesive visual design can unify your church ministry graphics into a brand family that confirms messages instead of confusing. We’ll look at the strategic design approach The Woodlands UMC used to clarify and strengthen relationships between the ministries and the main church identity, and how you can do the same.
Presented by Mike Sims and Scott Brinkmeyer, The Woodlands UMC
Some helpful tips to help you make Facebook work for Giving Tuesday from Drew Bernard, CEO of http://actionsprout.com
Full video of the presentation is available at the end of the slide deck.
Nonprofit organizations need a strategic marketing plan so that they can operate at an optimal level. The following presentation details statistics, social media outlets, and a detailed plan for executing event promotion. This presentation was presented at the High Point Public Library and serves as a guideline for startup and seasoned nonprofits seeking a tangible plan on action.
Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yeste...techsytalk
techsytalk LIVE session. www.techsytalk.com
Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow
Jessica Levin (7 Degree Communications)
http://sevendegreescommunications.com/
Fifty years ago the Mad Men era of advertising was king. TVs were becoming commonplace in homes and print was an effective way to share a message. Fast forward to the 90’s when the internet began to weave it’s way into our lives in ways that we never could have imagined…or could we? When we look at the nature of communication in 2014, we are dealing with a hands-free, wireless world where we share everything from the mundane to the extraordinary and, as a result, we receive messages designed for what’s important to us in that moment. So where are we headed?
This session will take a look a marketing and communication and will give attendees a glimpse into the future. Where will we be in 10, 20, or even 50 years? How can you get creative and share your message – whatever it is – in the most effective and modern way? This session is designed to inspire and help people leverage the tools available today and tomorrow.
Go Go Gadget: Apps, Gadgets and Tools to Techsy-fy Your Events! techsytalk
techsytalk LIVE session. www.techsytalk.com
Go Go Gadget: Apps, Gadgets and Tools to Techsy-fy Your Events!
Liz King (Liz King Events)
www.lizkingevents.com
If you caught the “Go-go gadget”, Inspector gadget reference, congratulations – you had an awesome childhood. If you didn’t – despair not; this session will rejuvinate your inner child as we explore some of the techsiest offerings in gadgets/apps/tools to up the awesomeness factor at your events.
Mass Email Marketing is on Life Support: Reviving a dying art formtechsytalk
techsytalk LIVE session. www.techsytalk.com
Mass Email Marketing is on Life Support: Reviving a dying art form
Alon Alroy (Bizzabo)
As event planners, we rely heavily on email marketing to sell tickets, reach sponsors and grow our businesses. So how do we respond to the evolving habits of the increasingly discriminant email user to make sure that our email brilliance doesn’t end up in the spam cemetery? Alon will share his hacks to help us adapt to the shifting email climate and find success!
The Ultimate Meeting Professionals Guide to Internet Connectivitytechsytalk
techsytalk LIVE session. www.techsytalk.com
The Ultimate Meeting Professionals Guide to Internet Connectivity
Jim Spellos (Meeting U)
http://www.meeting-u.com/
Ever hosted a meeting/event at a venue whose internet speed made the 90′s dial-up connection seem like fiber-optic speed?! That can be an event planner’s NIGHTMARE – especially if internet connectivity is paramount to your event. Meetings titan, Jim Spellos of Meetings U is going to equip you with all that you need to know BEFORE HAND to thwart the internet boogey man. This session provides an easy to follow overview and understanding of what you need to know and discuss to ensure that your next meeting doesn’t fail due to the presence of essential technology.
Mission Possible: Inspiring Fun and Engaging Your Attendeestechsytalk
Attendees have a shorter attention span than ever, so what are you doing to better engage them with your conference and events? In this session, we'll talk about how to use fun to create a better connection with your attendees and keep them engaged and loyal to your events for years to come!
iBeacon Wrapped Events: Trends in Geolocation, Gamification and Bluetoothtechsytalk
techsytalk LIVE session. www.techsytalk.com
iBeacon Wrapped Events: Trends in Geolocation, Gamification and Bluetooth
Justin Gonzalez (DoubleDutch)
http://doubledutch.me/
WTF is Geolocation, Gamification and Bluetooth? Justin Gonzales from DoubleDutch is gonna see to it that you never NOT know the answer to those questions ever again! He’ll share with you practical ways to implement them at your next event to propel you to a whole new height of techsyness!
A Journey Into Innovation for Event Businessestechsytalk
techsytalk LIVE session. www.techsytalk.com
A Journey into Innovation for Event Business
Nicola Rossetti (etouches)
www.etouches.com
Not the geek one, not the fancy one, not the cool one; the one that can work today, the innovating thing that changes the business, making it more efficient. This journey will take us from business model town to marketing automation land. It will be a great adventure with takeaways at each corner.
What You Need to Know About Event Technologytechsytalk
Your clients are (or soon will be) demanding better ROI, social engagement and more seamless planning. Join this session to learn about how to create a technology strategy for your clients and learn about event technology companies that are making doing our job easier & better. We'll talk about mobile apps, online communities, registration tools, social media management products and more!
Go, Go Gadget: Travel Apps for the Road Warriortechsytalk
Event planners are spending more and more time on the road. How many days are you traveling for work and yet you still need to function as if you are still there at work? Here’s a session that will unveil the top 40+ EASY apps that will come in handy when you are on the road. From apps that help with productivity to travel, these apps will make you sigh with relief.
Money Talks: Smart Branded Engagements in Today’s Entertainment Eventstechsytalk
techsytalk LIVE session. www.techsytalk.com
Money Talks: Smart Branded Engagements in Today’s Entertainment Events.
Scott McNearney (SXSW)
Sponsors are the lifeblood of a great event. They can provide financial support, but they offer a ton of value for your attendees as well. However, finding (and then keeping) great sponsors can be very challenging. How do you provide a good return for your sponsors and unparalleled value for your attendees in a way that is win/win for all? In this session, Scott will share the best practices he’s learned along the way as the main sponsor whisperer for the coveted SXSW Festival.
“Wear” is the Engagement?! Leveraging Social Media, NFC and Wearable Technolo...techsytalk
techsytalk LIVE session. www.techsytalk.com
“Wear” is the Engagement?! Leveraging Social Media, NFC and Wearable Technology at Your Next Event
Clara de Soto (Clearhart Digital)
http://www.clearhartny.com/
Are you struggling to keep your attendees engaged at your events? What if you could use social media, NFC and other wearable technology to keep your attendee’s attention and get them to interact with each other and your event more? Clara de Soto is here to share several major events they’ve worked on at Clearhart Digital where they used these technologies successfully – giving you all the tools you need to master them for your next event.
Join guest presenter Liz King of Liz King Events for a fresh look at your LinkedIn profile. Whether looking for a new position or looking to share your work at your current position, LinkedIn is an important social network to master. And – in case you missed it – they’ve just done a total revamp of the profiles. You will likely need another check of your profile, even if you’ve given it some work in the past.
In this webinar, we will discuss tips and tricks for a killer profile that will share your personal brand and engage new connections. We will talk specifically about your headline, summary, how to use keywords and how your profile differs from a resume. In addition, we’ll show you how to search your entire network and find people you can start a meaningful connection with. We’ll also talk about groups and how to leverage them for branding.
Event Tech 2.0: Innovative Ideas for Integrating Technology in Your Events
Liz King, Owner and Event Specialist, Liz King Events
The fast-paced evolution of technology is causing us to rethink how we can use new products successfully at our events. In this session, you’ll hear about tangible products you can actually use, learn how to measure success in social media, and be inspired to try something new and innovative at your next event.
Hear about trends in event technology
Identify a social strategy for your program
Find out how to integrate technology into your events
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
This was a presentation I put together for Mission Australia NEIS program participants in 2009 to help them with understanding how social media could be used to grow their small businesses.
Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yeste...techsytalk
techsytalk LIVE session. www.techsytalk.com
Communication 2064: From Mad Men to Teleportation – A Look at Marketing Yesterday, Today and Tomorrow
Jessica Levin (7 Degree Communications)
http://sevendegreescommunications.com/
Fifty years ago the Mad Men era of advertising was king. TVs were becoming commonplace in homes and print was an effective way to share a message. Fast forward to the 90’s when the internet began to weave it’s way into our lives in ways that we never could have imagined…or could we? When we look at the nature of communication in 2014, we are dealing with a hands-free, wireless world where we share everything from the mundane to the extraordinary and, as a result, we receive messages designed for what’s important to us in that moment. So where are we headed?
This session will take a look a marketing and communication and will give attendees a glimpse into the future. Where will we be in 10, 20, or even 50 years? How can you get creative and share your message – whatever it is – in the most effective and modern way? This session is designed to inspire and help people leverage the tools available today and tomorrow.
Go Go Gadget: Apps, Gadgets and Tools to Techsy-fy Your Events! techsytalk
techsytalk LIVE session. www.techsytalk.com
Go Go Gadget: Apps, Gadgets and Tools to Techsy-fy Your Events!
Liz King (Liz King Events)
www.lizkingevents.com
If you caught the “Go-go gadget”, Inspector gadget reference, congratulations – you had an awesome childhood. If you didn’t – despair not; this session will rejuvinate your inner child as we explore some of the techsiest offerings in gadgets/apps/tools to up the awesomeness factor at your events.
Mass Email Marketing is on Life Support: Reviving a dying art formtechsytalk
techsytalk LIVE session. www.techsytalk.com
Mass Email Marketing is on Life Support: Reviving a dying art form
Alon Alroy (Bizzabo)
As event planners, we rely heavily on email marketing to sell tickets, reach sponsors and grow our businesses. So how do we respond to the evolving habits of the increasingly discriminant email user to make sure that our email brilliance doesn’t end up in the spam cemetery? Alon will share his hacks to help us adapt to the shifting email climate and find success!
The Ultimate Meeting Professionals Guide to Internet Connectivitytechsytalk
techsytalk LIVE session. www.techsytalk.com
The Ultimate Meeting Professionals Guide to Internet Connectivity
Jim Spellos (Meeting U)
http://www.meeting-u.com/
Ever hosted a meeting/event at a venue whose internet speed made the 90′s dial-up connection seem like fiber-optic speed?! That can be an event planner’s NIGHTMARE – especially if internet connectivity is paramount to your event. Meetings titan, Jim Spellos of Meetings U is going to equip you with all that you need to know BEFORE HAND to thwart the internet boogey man. This session provides an easy to follow overview and understanding of what you need to know and discuss to ensure that your next meeting doesn’t fail due to the presence of essential technology.
Mission Possible: Inspiring Fun and Engaging Your Attendeestechsytalk
Attendees have a shorter attention span than ever, so what are you doing to better engage them with your conference and events? In this session, we'll talk about how to use fun to create a better connection with your attendees and keep them engaged and loyal to your events for years to come!
iBeacon Wrapped Events: Trends in Geolocation, Gamification and Bluetoothtechsytalk
techsytalk LIVE session. www.techsytalk.com
iBeacon Wrapped Events: Trends in Geolocation, Gamification and Bluetooth
Justin Gonzalez (DoubleDutch)
http://doubledutch.me/
WTF is Geolocation, Gamification and Bluetooth? Justin Gonzales from DoubleDutch is gonna see to it that you never NOT know the answer to those questions ever again! He’ll share with you practical ways to implement them at your next event to propel you to a whole new height of techsyness!
A Journey Into Innovation for Event Businessestechsytalk
techsytalk LIVE session. www.techsytalk.com
A Journey into Innovation for Event Business
Nicola Rossetti (etouches)
www.etouches.com
Not the geek one, not the fancy one, not the cool one; the one that can work today, the innovating thing that changes the business, making it more efficient. This journey will take us from business model town to marketing automation land. It will be a great adventure with takeaways at each corner.
What You Need to Know About Event Technologytechsytalk
Your clients are (or soon will be) demanding better ROI, social engagement and more seamless planning. Join this session to learn about how to create a technology strategy for your clients and learn about event technology companies that are making doing our job easier & better. We'll talk about mobile apps, online communities, registration tools, social media management products and more!
Go, Go Gadget: Travel Apps for the Road Warriortechsytalk
Event planners are spending more and more time on the road. How many days are you traveling for work and yet you still need to function as if you are still there at work? Here’s a session that will unveil the top 40+ EASY apps that will come in handy when you are on the road. From apps that help with productivity to travel, these apps will make you sigh with relief.
Money Talks: Smart Branded Engagements in Today’s Entertainment Eventstechsytalk
techsytalk LIVE session. www.techsytalk.com
Money Talks: Smart Branded Engagements in Today’s Entertainment Events.
Scott McNearney (SXSW)
Sponsors are the lifeblood of a great event. They can provide financial support, but they offer a ton of value for your attendees as well. However, finding (and then keeping) great sponsors can be very challenging. How do you provide a good return for your sponsors and unparalleled value for your attendees in a way that is win/win for all? In this session, Scott will share the best practices he’s learned along the way as the main sponsor whisperer for the coveted SXSW Festival.
“Wear” is the Engagement?! Leveraging Social Media, NFC and Wearable Technolo...techsytalk
techsytalk LIVE session. www.techsytalk.com
“Wear” is the Engagement?! Leveraging Social Media, NFC and Wearable Technology at Your Next Event
Clara de Soto (Clearhart Digital)
http://www.clearhartny.com/
Are you struggling to keep your attendees engaged at your events? What if you could use social media, NFC and other wearable technology to keep your attendee’s attention and get them to interact with each other and your event more? Clara de Soto is here to share several major events they’ve worked on at Clearhart Digital where they used these technologies successfully – giving you all the tools you need to master them for your next event.
Join guest presenter Liz King of Liz King Events for a fresh look at your LinkedIn profile. Whether looking for a new position or looking to share your work at your current position, LinkedIn is an important social network to master. And – in case you missed it – they’ve just done a total revamp of the profiles. You will likely need another check of your profile, even if you’ve given it some work in the past.
In this webinar, we will discuss tips and tricks for a killer profile that will share your personal brand and engage new connections. We will talk specifically about your headline, summary, how to use keywords and how your profile differs from a resume. In addition, we’ll show you how to search your entire network and find people you can start a meaningful connection with. We’ll also talk about groups and how to leverage them for branding.
Event Tech 2.0: Innovative Ideas for Integrating Technology in Your Events
Liz King, Owner and Event Specialist, Liz King Events
The fast-paced evolution of technology is causing us to rethink how we can use new products successfully at our events. In this session, you’ll hear about tangible products you can actually use, learn how to measure success in social media, and be inspired to try something new and innovative at your next event.
Hear about trends in event technology
Identify a social strategy for your program
Find out how to integrate technology into your events
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
This was a presentation I put together for Mission Australia NEIS program participants in 2009 to help them with understanding how social media could be used to grow their small businesses.
Splashdown applied to the project to obtain a better understanding of the digital capital held and to work out how they could leverage this commodity better. The organisation felt that they had a digital presence but it was not strategic or focused. They were able to introduce more focused e-shots, connected offers and measurable activity.
Theory is great, but hands-on work actually gets a business started. At this 3 hour workshop, you will spend quality time with a marketing consultant and a market research expert to begin a draft of your customized marketing plan. Under the direction of the facilitators, you will hone your core marketing messages, explore marketplace viability for your business, uncover competitors, describe your target market and develop marketing strategies. After this class, you will be well on your way to completing a dynamic marketing plan for your company.
Storytelling and Digital Strategy to Help Your Organization SucceedScott Swanson
Moonsail North was invited to give a presentation at the Michigan Association of United Ways' Annual Meeting at Crystal Mountain in June 2015. The presentation focused on storytelling and digital strategies with a limited budget.
A summary of consumer attitudes and feelings during the period of social distancing during the COVID-19 pandemic.
Over a few days between the 26th and 31st of March, Now or Never got on the phone, hosted video chats and WhatsApp conversations with 12 interesting people in the UK, US and Canada to learn about how they were responding to the changes impacting their day to day lives.
We talked to them about their new routines, what they were enjoying about them, the new challenges they might be creating, how they are thinking and feeling at this time as well as how they might be imagining this will impact their future behaviour.
We touched on their home life, finances, work, family, health, travel, politics, news and brands that have recently stood out to them. While we may not have carried out the most scientific study, we believe we learned more than any online survey could have told us about their thoughts and feelings.
The summary of which is here for you to see and share as you wish.
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.
CHRISTINA RENE: 7 Ways to Turn a Raw Space into an AWE Spacetechsytalk
Christina René, Cofounder and President of Space in the Raw, built a 7-figure business by becoming adept at helping clients find exclusive, breath-taking raw event spaces that they could then use as canvases to design their masterpiece events. Christina will now share some expert tips on how to use design and event technology integration to really embellish a raw space and leave your guests stupefied.
DAHLIA EL GAZZAR: Top 20 Apps to Fuel Your Productivitytechsytalk
There's no one more well-positioned to get you up-to-date on apps you'll LOVE to fuel your productivity than Event Tech Maven, Dahlia El Gazzar. In this fast-paced session, Dahlia will walk you through the 20 apps she's loving and using to make her achieve more in less time!
LIZ KING CARUSO: Wax On, Wax Off: 4 Steps to Earn Your Event Planning Black Belttechsytalk
Establishing yourself as a top tier Event Planner is very challenging in an overcrowded industry that lacks a standardized seal of quality. In this session, Liz will share lessons she's learned first-hand in her journey so that you can command what you are actually worth by clients you are excited to work with.
BERNARD TOLIVER: The Anatomy of a Winning Sponsorship Proposaltechsytalk
To successfully attract sponsors today, your proposals need to go way beyond cookie cutter templates decorated in colors like, "Silver, Gold, Platinum". Sponsors want substance and measurable ROI. In this rapid-fire session, Sponsorship expert, Bernard Toliver, will show you how to secure more sponsorship dollars by dissecting the key elements of a winning proposal that effectively demonstrates how your event augments a brand's strategy.
Producing an event/operating your own business successfully often hinges on your willingness to trust your instinct & believe in your abilities even when your current circumstance is urging you to doubt yourself. Leslie Short has mastered how to trust her intuition, take those risks, and live with the outcome and she will empower you to do the same in this session.
ED BAKER: How to Transform your Red Carpet Experience From an Expense into a ...techsytalk
What if you could generate 5%-15% of your entire event budget at the entrance?! In this session, red carpet maven, Ed Baker, will show you how to re-think your step & repeat so you can do EXACTLY THAT.
Leverage Hollywood Methodology to:
- Enhance Attendee Experience and Show Appreciation
- Capture Testimonials and Quality Content to Market with
Build Stronger Relationships with VIPS & Sponsors
- Tips and Tricks for Executing Step & Repeat like a Pro
DAN BERGER: The Future of Event Tech: Preparing You for 2018 & Beyond!techsytalk
Event industry Icon and Founder of Social Tables, Dan Berger, successfully built a company that has outlasted most of its peers and continues to thrive, in no small part because of his uncanny ability to forsee the market changing trends in the Event tech landscape. Buckle in as Dan peers into his crystal ball to deliver keen insights into what the future of event tech holds and how we can position ourselves ahead of the curve.
CHRISTOPHER KELLY: How Would the World be Different if the UN was Not Set The...techsytalk
Chris Kelly, co-founder of Convene, will discuss the importance of face-to-face meetings, and the role meetings play in maintaining connections and culture in today’s world, where the lines between work and life have become increasingly blurred.
RAMON RAY: Attract, Sell, Wow - How to Get New Customers and Keep the Ones Yo...techsytalk
Join Ramon at techsytalk LIVE 10 as he shares proven best practices for attracting new customers, generating sales and getting your customers to keep coming back!
Your attendees could choose to go to a hundred other events, so why would they choose yours? Event planners have become experiential masters, content marketers and more in order to grab the attention of their audience. In this session, we're going to look at events from a big picture perspective and talk about how seating arrangements, registration processes, content delivery and more play a huge role in your attendee's love for you and your brand.
Learning Objectives:
Learn 5 new ideas you can take back to your next event to enhance the attendee experience
Understand the value of a great overall event experience on your bottom line
Use technology to enhance their overall event
Creative Ways to Integrate Tech Into Your Eventstechsytalk
Attention is one of the scarcest resources of the 21st century. Our attendees have more competition for their attention than ever before which means that marketing is more difficult and keeping them engaged on site is challenging too. So what can we do as event planners to make our events more engaging? In this session, we’ll talk about 25+ ideas to keep your attendees engaged using technology – from social media to apps to gamification, your next event will leave guests craving more!
Learning Objectives:
Identify their audience demographics and tech experience.
Create an engagement plan for their events after being inspired by the ideas shared.
Understand the role that technology plays in high-engagement events.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
6. USERS - 100’s of million
ENGAGEMENT - 20 times a day
TOOLS – many!
Questions:
Why Did Google create Google+?
Why did google buy Waze?
Why did Facebook buy WhatsApp?
20. TO MUCH?
You are VERY busy, its high season now, you don’t get it,
you don’t have the manpower ….
There are TONS of companies out there that can help you
or even take over your campaigns – USE THEM!
21. It takes the right mix of ingredients to make the
perfect recipe.
So what is still missing???!!!!
Yup a Network for the Events Industry!!!
KEEP WATCHING ITS ON ITS WAY!