The document discusses the use of iBeacon technology in events, highlighting its features, benefits, and potential to transform the industry. It outlines barriers to entry such as app requirements and privacy concerns while presenting opportunities for integration into the event experience. Overall, iBeacon is positioned as a disruptive force in event technology through various applications like networking, sponsorships, and auto-checkin.

1. #techsytalk!
Trends in Geolocation, Gamification
and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"
@justinSF"

2. #techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
8 Ways iBeacon Will Transform Events"
iBeacon Wrapped Events"

3. #techsytalk!
DEFINED"
Dedicated
Hardware"
Bluetooth
Enabled
Smartphone"
Bluetooth
Enabled
Smartphone"
I see 2 beacons.."
I’m right here!"Here I am!"
("("("("("(" ("("("("("(" ("("(" ("("("

4. #techsytalk!
A FEW THINGS…!
Barriers to entry:"
• Requires an app download"
• Bluetooth must be enabled"
• Privacy concerns"
Benefits:"
• Wide range (compared to NFC/RFID)"
• Doesn’t require extra hardware"
• Integrated into the mobile experience"

5. #techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
9 Ways iBeacon Will Transform Events"
Event Tech Tools: iBeacon"

6. #techsytalk!
ESTIMOTE!

7. #techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
iBeacon Will Transform Events"
Event Tech Tools: iBeacon"

8. #techsytalk!
AUTO-CHECKIN!

9. #techsytalk!
COMMUNICATION!

10. #techsytalk!
NETWORKING!

11. #techsytalk!
SPONSORSHIPS!

12. #techsytalk!
FLOOR PLANS / HEAT MAPPING!

13. #techsytalk!
REGISTRATION!

14. #techsytalk!
SUMMARY!
• iBeacon uses Bluetooth LE to transmit signals and
communicate with other beacons."
• It’s already transforming the way we shop."
• There are massive opportunities for events. The
industry is ripe for disruption."

15. #techsytalk!
Trends in Geolocation, Gamification
and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"
@justinSF"