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#techsytalk!
Trends in Geolocation, Gamification

and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"
@justinSF"
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
8 Ways iBeacon Will Transform Events"
iBeacon Wrapped Events"
#techsytalk!
DEFINED"
Dedicated
Hardware"
Bluetooth
Enabled
Smartphone"
Bluetooth
Enabled
Smartphone"
I see 2 beacons.."
I’m right here!"Here I am!"
("("("("("(" ("("("("("(" ("("(" ("("("
#techsytalk!
A FEW THINGS…!
Barriers to entry:"
•  Requires an app download"
•  Bluetooth must be enabled"
•  Privacy concerns"
Benefits:"
•  Wide range (compared to NFC/RFID)"
•  Doesn’t require extra hardware"
•  Integrated into the mobile experience"
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
9 Ways iBeacon Will Transform Events"
Event Tech Tools: iBeacon"
#techsytalk!
ESTIMOTE!
#techsytalk!
Agenda"
What is iBeacon?"
How is iBeacon used today?"
iBeacon Will Transform Events"
Event Tech Tools: iBeacon"
#techsytalk!
AUTO-CHECKIN!
#techsytalk!
COMMUNICATION!
#techsytalk!
NETWORKING!
#techsytalk!
SPONSORSHIPS!
#techsytalk!
FLOOR PLANS / HEAT MAPPING!
#techsytalk!
REGISTRATION!
#techsytalk!
SUMMARY!
•  iBeacon uses Bluetooth LE to transmit signals and
communicate with other beacons."
•  It’s already transforming the way we shop."
•  There are massive opportunities for events. The
industry is ripe for disruption."
#techsytalk!
Trends in Geolocation, Gamification

and Bluetooth at Events"
iBeacon Wrapped Events"
Justin Gonzalez"
@justinSF"

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iBeacon Wrapped Events: Trends in Geolocation, Gamification and Bluetooth