What if you could generate 5%-15% of your entire event budget at the entrance?! In this session, red carpet maven, Ed Baker, will show you how to re-think your step & repeat so you can do EXACTLY THAT. Leverage Hollywood Methodology to: - Enhance Attendee Experience and Show Appreciation - Capture Testimonials and Quality Content to Market with Build Stronger Relationships with VIPS & Sponsors - Tips and Tricks for Executing Step & Repeat like a Pro

1. HOW TO TRANSFORM YOUR
RED CARPET EXPERIENCE
FROM AN EXPENSE INTO A
CASH MACHINE

2. #techsytalk
WHY?WHY DOES
HOLLYWOOD DO IT?

3. #techsytalk
THE EVENT ENTRANCE
HAS PURPOSE.
It controls experience
right from the start!

4. #techsytalk
CONTROL EVENT EXPERIENCE.
LITERALLY & EMOTIONALLY.

5. #techsytalk
EVENT “EXPERIENCE” IS
MISUNDERSTOOD.

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WHO WANTS
TO WIN THIS?

7. #techsytalk
SAME IDEA?

8. #techsytalk
ENTRANCES MATTER.
Your entrance is the very
first thing your attendees
experience and the ONLY
part of the event the general
public may ever get to see.

9. #techsytalk
ENTRANCE = COVER.
The cover sells the story.
The entrance sells the event.

10. #techsytalk

11. #techsytalk
Events who treat a step & repeat as a
billboard of logos will wind up giving
away the house... Keep involvement
exclusive and built around content
creation via experience.
JUST A BILLBOARD.

12. #techsytalk
A step and repeat photo
backdrop should not be
perceived as a mere billboard
of logos. Instead, consider it
the equivalent of a set stage.
SET STAGE.

13. #techsytalk
A step & repeat is the physical location where
content is created and captured by the
organization hosting the event.

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Whoever works the entrance
experience is a content farmer.
Their job is greet, encourage
participation, engage, and
capture the result.
CONTENT HARVESTING.

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Guests think they are doing all
this for fun & glamour. They
are actually participating in
content creation to benefit
YOU!
THE DIRTY SECRET.

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If content features and
highlights guests, it will
naturally break through all other
noise. Guarantees to generate
engagement and sharing!
SHARE LIME-LIGHT.

17. #techsytalk
Quality is subjective, but how
it makes you feel is not. A red
carpet experience will make
attendees, sponsors, and VIPs
feel significance.
QUALITY.

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HOLISTIC EVENT SOLUTION

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MARKETING NEEDS?
Design / theme your entrance to
fit your event type and your
marketing needs.

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SET YOUR GOALS | REVERSE ENGINEER
Minimum Sponsor Goal = (5% of total event)
Sponsor Goal to Achieve = (15% of total event)
Minimum Sponsor “Ask” = (15% of total event / # of core sponsors)
Headlining / Presenting Sponsor “Ask” = (15% of total event / # of core
sponsors) x (2) or (3) or however EXCLUSIVE & VALUE driven you make this.

21. #techsytalk
● Photos & Videos
● Interviews & Testimonials
● Sponsored Prop / Activity
● Live Product Reviews
● Prints,Favors,Takeaways
● Feature Event Winners
● Create Event Recap Video
● Use Your Creativity...
CONTENT/INTERACTION

22. #techsytalk
Ideally, it should be at the
entrance to your event so it is
the first activity your audience
participates in.
EXPERIENCE LOCATION.

23. #techsytalk
MOVE
& REPURPOSE.

24. #techsytalk
REPURPOSE.

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REPURPOSE.
● Stage or Entertainment Backdrop
● After Party Photo Booth
● Trade Shows & Conferences
● Can You Use It / Sell Sponsorships For Multiple Events?
● If backdrop is ONLY your brand….Company Parties, Holiday Parties
● Company Head Shots, LinkedIn, etc.
● Vlog / Video Marketing / Webinar / Streaming
Your step & repeat is the branded backdrop where you should create all
of your digital content. Use it as a mobile content generation studio.

26. #techsytalk
EXECUTE LIKE A PRO.
FAQs.

27. #techsytalk
THE 8 TO 18 RULE
Logo Width > Logo Height
Minimum Logo Width 8"
Minimum Logo Height 2.5"

28. #techsytalk
THE 8 TO 18 RULE
10”
● Face = most
recognizable thing
on Earth!
Complement the
face in scale.
● Logos will translate
seamlessly to
photos and videos.

29. #techsytalk
THE 8 TO 18 RULE

30. #techsytalk
THE 8 TO 18 RULE

31. #techsytalk
THE SWEETEST OF SPOTS.
5FT 7IN (6FT)
From the ground up. ^

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THE SWEETEST OF SPOTS.
5FT 7IN (6FT)
From the ground up. ^

33. #techsytalk
THE SWEETEST OF SPOTS.
Regardless of camera orientation, the logo will be seen in every
photo, every video, every piece of user generated content.
Save the sweet spots for yourself or biggest sponsors!

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SPONSORSHIP TIER DIFFERENTIATORS
● Logo Position
● Logo Size
● Logo Frequency
● Content Generated Around Experience(s)

35. #techsytalk
SIMPLIFY WITH VIDEO
Pro Content Marketing Hack.
1. Capture HD Video.
2. Export Individual Elements.

36. #techsytalk
AUDIO > VIDEO
Events are loud and chaotic and
you want your attendees,
sponsors, and VIPs to be heard.
Their voice is your marketing
engine!

37. #techsytalk
DOES THE CARPET HAVE TO BE RED?
NO.
● DESIGN FOR THE
EXPERIENCE.
● THEME IT TO THE
EVENT.

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DO I HAVE TO HAVE STANCHIONS?
NO.
● FUNNEL YOUR
AUDIENCE.
● DIRECT THEM
THROUGH YOUR
EXPERIENCE.

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HOW BIG SHOULD A RED CARPET BE?
● NO “STANDARD SIZE”
● IF FULL LENGTH PHOTOS MATTER:
○ 5FTMINIMUM WIDTH

40. #techsytalk
CAN I PUT A LOGO IN A CARPET?
YES, but be ready to pay a carpet artist big bucks.

41. #techsytalk
CHEAPER ALT#1 - PRINTED LOGO MATS

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CHEAPER ALT#2 - FLOOR DECALS

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HOW BIG SHOULD A STEP & REPEAT BE?
● NO “STANDARD SIZE”
● FIT TO YOUR VENUE/SPACE
● DESIGN TO THE EXPERIENCE
● 8FT MINIMUM HEIGHT
● 10FT FOR ATHLETES &
BROADCAST EVENTS

44. #techsytalk
WHITE OR BLACK BACKGROUND?
● WHITE IS MORE FORGIVING
● BLACK MAKES COLORS POP

45. #techsytalk
IS FABRIC OR VINYL BETTER?
FABRIC = BEST
● Absorbs Flash Photography
● Stretches to Eliminate Wrinkles / No Creases
● Can be Dry Cleaned & Steamed
● Easily Transported / Shipped
● Vinyl can be great but make sure it is MATTE VINYL
○ Pay the extra for matte (reduces glare)

46. #techsytalk
RED CARPET EXP IS NOT ONLY FOR
● HOLLYWOOD MOVIE PREMIERES
● CHAMPAGNE & CAVIAR BUDGETS
● CELEBRITY EVENTS
● MERE GLAMOUR & FUN

47. ED@REDCARPETENTRANCES.COM