SlideShare a Scribd company logo
@lizkingevents #swsc13




             event technology:
Strategy and Trends – What You Need to Know
@lizkingevents #swsc13
Liz King

       • Owner of Liz King Events
       • Co-Founder of PlannerTech
         Event Technology Showcase
       • Event Tech of the Week
       • Event Alley Radio Show
       • Power Branding Online Class
         Series
@lizkingevents #swsc13




[strategy first]
@lizkingevents #swsc13
@lizkingevents #swsc13
         [targets]
• Evaluate the good.
  (and the not-so-
  good)
• Envision the ideal.
• Take a dose of
  reality.
• Write it down, and
  make it
  measurable.
@lizkingevents #swsc13
[audience]
@lizkingevents #swsc13
[gadgets]
@lizkingevents #swsc13
        The LKE T.I.P



Goals
@lizkingevents #swsc13
        The LKE T.I.P



         Identify
Goals
         Audience
@lizkingevents #swsc13
        The LKE T.I.P


                     Consider
         Identify
Goals               Experience
         Audience
                      Levels
@lizkingevents #swsc13
        The LKE T.I.P


                     Consider       Target
         Identify
Goals               Experience     Product
         Audience
                      Levels     Integrations
@lizkingevents #swsc13
        The LKE T.I.P


                     Consider       Target
         Identify                               Support
Goals               Experience     Product
         Audience                                Plans
                      Levels     Integrations
@lizkingevents #swsc13



The Evolution of Event Technology
@lizkingevents #swsc13




[trends]
@lizkingevents #swsc13
[create picture perfect moments]
@lizkingevents #swsc13
[multi-use apps]
@lizkingevents #swsc13
[multi-use apps]
@lizkingevents #swsc13
@lizkingevents #swsc13
       [leveraging your smart audience]




Embrace the Einsteins in your audience
@lizkingevents #swsc13
@lizkingevents #swsc13
[aggregate everything]
@lizkingevents #swsc13
[aggregate everything]
@lizkingevents #swsc13
@lizkingevents #swsc13
@lizkingevents #swsc13
[one stop shopping]
@lizkingevents #swsc13
@lizkingevents #swsc13



We’re working with 30+ event
planners to create a revolutionary
new software product for event
planning.

In working with them, we’ve discovered
some major pain points that affect all
event planners, large and small.
@lizkingevents #swsc13

       Communication

       We are bringing all
       stakeholders in the
       event planning
       process in to one feed.

       Discussion and
       collaboration happen
       seamlessly.

       Review phone calls,
       emails, faxes and even
       text messages in one
       place.
@lizkingevents #swsc13



Task Management

We are creating innovative
task management features for
event planners.

Easily delegate tasks to
suppliers, sponsors, team
members or any contact.

Prioritize your tasks,
set critical path dates and
tackle your task list more
effectively.
@lizkingevents #swsc13


Mobility

We believe your event
management should
go where you go...

If you can touch it,
you can plan on it.
@lizkingevents #swsc13

     Logistics

     Event planners have to
     juggle a lot of logistics.

     We provide tools to make
     logistic management
     a much smoother and
     simpler process.

     Focus on the items that
     need your attention,
     delegate where it makes
     sense and even formulate
     your plan of attack.
@lizkingevents #swsc13



Our product will be launching in beta form
in March 2013.

To learn more, please visit
www.onelobby.com and sign up to our
mailing list!
@lizkingevents #swsc13

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Event Technology Strategy and Trends

Editor's Notes

  1. DemographicsUser behaviorUser “level”Social network cultureTech capability of venue
  2. Focus on must-havesFit tech to event. Don’t fit event to tech.Work with people who will work with you
  3. Make it shareable!!!! Use Twitter handles – make it clear
  4. Html5 vs native appsPeople are tired of downloading appsMust be multi-use
  5. Are the speakers at your educational sessions always the smartest?How can we leverage ideas of participants?
  6. Everyone has different social media habits – how can you control this for your events?
  7. Everyone has different social media habits – how can you control this for your events?
  8. The race to the finish line – who can create a workable one-stop-shop first?Keep your eye on OneLobby