on Eco Marketing

1. DEFINITION OF EcODEFINITION OF EcO
markETINgmarkETINg
It is a socially inclined approach of
marketing strategy.
It contains 4 levels of action:
 Transformative eco marketing.
 Normative eco marketing.
 Strategic eco marketing.
 Operative eco marketing.

2. ObjEcTIvEsObjEcTIvEs
 Introducing new ecological products.
 Promoting new ways of living with
reduction of energy and material flow.

3. AIM OF THE CONCEPT
To stimulate further research in this area.
To promote new ecological products and
services.

4. MARKETING APPROACHESMARKETING APPROACHES
Common eco marketing approaches that
are offered by organizations include ozone
friendly, recyclable, pollution free and
refillable products.
For example, The body shop purchases
raw materials from environment friendly
suppliers. Mc Donald’s uses waxed paper
for packaging.

5. BENEFITS OF ECO MARKETINGBENEFITS OF ECO MARKETING
It enhances the brand image.
It fulfilling the social objective of the
business.
It fulfils numerous legal obligations.
It helps in conserving our environment.

6. PROBLEMS OF ECO MARKETING
Eco products remain in niches.
Many ecological innovations are not
competitive at all.
Eco products & services have higher
prices, and low quality.
Organizations mislead customers.

7. CONCLUSIONCONCLUSION
It is an integrated approach.