ICICI Bank was originally established in 1955 as the Industrial Credit and Investment Corporation of India to provide project financing to Indian businesses. It transformed in the 1990s to offer diverse financial products and services through subsidiaries like ICICI Bank. ICICI Bank aims to be a leading global bank by providing high quality products and services to customers in India and expanding globally, while maintaining financial stability and contributing positively to communities. The bank focuses on increasing financial inclusion in rural India by developing customized financial products and services tailored to different customer segments through technologies instead of traditional branch-based models.