Do you have doubts and questions about Social Selling?
Listen in as Timothy Hughes, Oracle's Social Selling Evangelist, debunks all the myths, confusion and misunderstanding in an interview with Mike Clark, Managing Director of Really Connect.
Questions covered include:
1. What exactly is Social Selling?
2. How can LinkedIn and Social selling benefit an Alliance Sales Manager?
3. How can different departments (e.g., Sales, Marketing & HR) work together to drive traffic to a company website?
4. LinkedIn doesn't seem to engage users the way Facebook does - is it really a worthwhile platform?
5. How I can sell (social) without loosing my own identity? Because at the moment I see everybody doing the same, with the same system.
6. What exactly sets Social Selling apart from other marketing strategies? Or, how can these succesfully complement each other?
7. How does one safely implement Social Selling within the heavily regulated Financial Services industry?
8. Which tools do you recommend to implement Social Selling Strategies? How much time should you spend on Social Media?
9. How can I easily reach a target group if LinkedIn doesn't provide the search categories I need? (30-45 year old experts, earning above average, but working their butt off and deserve more time to spend for themselves.)
10. How can Commercial Directors benefit from Social Selling?
11. What are the conversion rates for B2B service-providers?
12. Does Social Selling work for any type of business or is it just for technology companies?
13. Is Social Selling different from Branding and if yes what are the differences?
14. Social Selling in a B2B environment; reality or just buzz?
15. Do sustainable projects (more like "selling educational benefits or other values" instead of "selling for money") have additional requirements for social selling?
16. What are the top things to beware of in social selling?
17. How is social selling in a B2B environment different from social selling in a private environment?
18. What type of content works best?
19. I'd like to know how we can use social (especially LinkedIn) to build our B2B companies without having to make one of the staff or directors into the 'face' of the company and hence making us vulnerable should they leave or difficult to sell the companies without a long earn-out. Social works great for personality based businesses but I've not seen many do it well for B2B brands.
20. How could a popular campaigning charity use social selling to save a major historic seaside pier threatened by delinquent owners and desperate for millions of pounds of repairs?
21. How can LinkedIn and Social Selling benefit a Virtual Assistant in a country were the word 'virtual' is synonymous with 'untrustworthy' and 'social media' is synonymous with 'Facebook'. And how SME's can use it to grow their business.
5. Our guest, Timothy (Tim) Hughes
One of the Forbes Top 100 Social Sellers
31st - Top UK Online Marketing Influencer
27th - Top 50 Global ERP Thought Leaders
70th and 98th - Top Global Influencers BigData and Cx
6. Follow our Company pages
to get the latest Social Selling Updates…
company/Really-Connect
company/Really-Connect-Benelux
company/Really-Connect-Ireland
7. If you like what you hear, share it…
@Timothy_Hughes @OracleTim
#SocialSelling
timothyhughesuk.wordpress.com
uk.linkedin.com/in/timothyhughes1
8. If you like what you hear, share it…
@MikeClark03 @ReallyConnect
#SocialSelling
uk.linkedin.com/in/mikeclark3/
10. What is this new buzzword,
Social Selling & what
does it mean?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
11. Does Social Selling work?
Do you have any examples
or case studies?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
12. What does it take
to get it right?
Which departments
need to be involved?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
13. It’s said that content is
king…
Is it content or context?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
14. What are the key internal
challenges you've had to
deal with?
How have you worked to
Managing Director resolve these? EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
15. What are the conversion rates
and how do you prove ROI?
And, how has this changed
the way you do business?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
16. How can different departments
(Sales, Marketing & HR) work
together to drive traffic to a
company website?
John
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
17. LinkedIn doesn't seem to engage
users the way Facebook does - is
it really a worthwhile platform?
Simon
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
18. What platforms and tools are
needed for an effective Social
Selling Strategy?
Dietrich
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
19. Does Social Selling work for any
type of business or is it just for
technology companies?
Ton
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
20. How did you achieve company
buy-in?
Where did you get resistance from
and how did you resolve it?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
21. How long does it take to make
your team successful with social
selling?
If a company is at the early stages
of their journey, what advice would
Managing Director you give them? EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
22. Q&A
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
23. 7 Stages of your Social Selling journey?
1 2
Awareness
Interest
Fears
Concerns
Insight
Inspiration
Aspiration
Goals
Objectives
Roles
Duty
Sponsoring
3
Strategy
Content
Rollout
Budget
Support
4
Content
Plan
Approval
Execution
5
Rollout
Training
Coaching
Webinars
Blended
6
Metrics
Tracking
Tracing
Scoring
Adapt
7
Scale up
Next Level
Location
Language
Best
Practices
24. How to implement a Social Selling Strategy
Training
LinkedIn 1
Training
LinkedIn 2
Training for active profiles
Training for passive profiles
Strategy session
with management team
Tactical Consulting
(Part 1 & Part 2) with management of marketing, sales & recruiting
Pilot
Training & Evaluation with “Ambassadors”
Awareness session
for all co-workers
Training
LinkedIn 3
Classroom Training for proactive profiles
Home Study
Courses
Webinars
11
12 13
14 15
16
17
18
19
25. How can we continue to help you?
In-Company Training & Consulting
Starting with a complimentary consultation
Book your Social Selling Consultation now
Go to www.reallyconnect.com/oracle
26. Thank You for joining us!
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
Editor's Notes
-- Siemens & ING as examples
– 100+ prospect
-- Combined database of >100,000
