What might an employee journey
map mean in your company?
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Before we start, ponder this question
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Amy Frampton
VP of Marketing
BambooHR
Lindsey Caplan
Lead Comms Strategist
Pyn.
Joris Luijke
Cofounder, CEO
Pyn.
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What is personalization?
Why does it matter?
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100%
...increase Emails
since Covid-19
PoliteMail
80%
...dislike company
communication
Project.20
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Communication fatigue is real
40%
...of corporate
communication is read
Pyn
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During intros, think about this:
What does an Employee
Journey map mean in your
company?
Take-aways
● Tools to map your Employee Journey
● Cool examples from top brands like Shopify, Snyk,
Bluevine, and Flexport.
● Information on how your HRIS data can trigger
lots of automated support nudges
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1 The what and why of an employee
journey map
2 How companies are using one -
and how you can too
2 parts
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Part I
The what and why of an
Employee Journey Map
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EVENT
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EVENT PROFILE
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EVENT PROFILE MESSAGE
EVENT PROFILE MESSAGE ENGAGEMENT
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Introducing the
Employee Journey Map
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Part II
How companies are using an
Employee Journey Map
and how you can too
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Employees want to
choose how they are
communicated to. HR
is finally beginning to
realize this
Steve Alesch
Leadership Development
“
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We give our people
personalized guidance
throughout their
Shopify journey
Julie Major G.
HR Technology & Ops Excellence
“
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No message fits all.
We try to make our
communication personal
to every unique
situation.
Johnnie Thompson
Bluevine, Dir Comp and Benefits
“
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We automate hundreds
of helpful messages for
our people based on
their unique situation
and circumstances
Dipti Salopek
Vp People
“
1. Audit your employee communications
2. Understand highest leverage “points of need”
3. Leverage data already in BambooHR
4. Start small
Getting started
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Questions?
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Thank you!
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Create Your Own Employee Journey Map