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Help, People Want to Fundraise for Us!

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NTEN 2017

Published in: Technology
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Help, People Want to Fundraise for Us!

  1. 1. Help! People Want to Fundraising for Us! Lisa Cottingham, Water Mission Robyn Mendez, Blackbaud
  2. 2. Help! People Want to Fundraising for Us! P2P Fundraising Industry Trends Water Mission Story DIY Fundraising Matrix Q&A
  3. 3. Hi! I’m Robyn Mendez At Blackbaud: 6 months + 8 years Hometown: Houston, TX 15+ years of P2P fundraising experience Raising two little fundraisers, Julianna & Jonathan. Julie was #3 top fundraiser for 2016 Jump Rope for Heart. NASA Brat – Grandfather was a flight controller for the Apollo lunar missions; Dad was a flight controller for the International Space Station
  4. 4. Hi! I’m Lisa Cottingham At Water Mission: Almost four years Hometown: Charleston, SC for 28 years!  Participated in the 1980 “Thon” the granddaddy of P2P originating at Penn State University  Tackled Galas, Benefit Concerts, Walks, and led at team through Yoga event, Cross State Cycling, 60’s Tribute Band… I’ve seen it all.  The key to TPF and P2P is managing traffic!
  5. 5. Industry Trends The overall P2P market is growing Supporters are demanding tangible impact from fundraising Marquee RWR events are declining in revenue The modern fundraiser has high expectations for digital experiences Supporters want to fundraise on their own terms Today people are loyal to causes… not orgs
  6. 6. Traditional P2P Runs Walks Biking Events Endurance Fundraising Virtual Events Giving Days DIY Memorials & Tributes 3rd Party Events Personal Crowdfunding Project-based Fundraising The New P2P Fundraising Landscape Org Driven Individual Driven
  7. 7. Virtual Events Powered by fitness app use • Map My Fitness, Strava Examples • British Heart Foundation • Strava Charity Challenge 120,000+ participants Individuals that connect fitness apps to fundraising pages raise more 58% $1M raised by 20,000+ people 70% New Donors
  8. 8. Project Based Fundraising Funds a specific project • Project focused, Not org focused • Requires fund designation Examples • Humans of New York • Fund a research project • Funding to build a house • Fund a mission trip $3,875,319 raised by 104,395 people in 8 months
  9. 9. Organizationally Driven DIY Branded campaign • Org focused • Recruits participants • Occurs annually Examples • Alzheimer’s Association The Longest Day
  10. 10. Individual is driving the activity • Caused-focused, not org focused • Random activity • Often difficult to identify org Examples • Stormtrooper Walk… for Monash Children’s Hospital • The Washing Machine Walk (or climb)…for Pieta House Individual Driven DIY
  11. 11. Water Mission: Making DIY Sustainable
  12. 12. PROMOTE, PURSUE, OR HIT PAUSE Can we identify factors for success that align with Org’s goals? Can we set procedure to win leadership approval? Can we tell when to pursue and when to take a pass?Can we identify potential supporters based on patterns? Can we determine our level of commitment based on resources, risk, & reward? Care and Handling of Enthusiastic Third Party Fundraisers • Optimize the opportunity • Not overtax your resources
  13. 13. PROFILE OUR FUNDRAISERS THE SOLUTION
  14. 14. • Staff & Volunteers • Software & tools • Network • PR & Brand • Budget EVALUATE RESOURCES
  15. 15. H A I T I THE SOLUTION RAPID TRANISITION LOW TECH - ORGANIZATION DRIVEN • Ease of accepting donations • Ability to meet supporter expectation HI TECH - SUPPORTER DRIVEN • Ease of accepting donations • Ability to meet supporter expectation
  16. 16. CREATE A DECISION MATRIX THE SOLUTION
  17. 17. • Run a report • Create a list of activities • Set up a table or spreadsheet • Segment by dollars raised and resources used • Include volunteer or staff hours • Assign categories SNAPSHOT UGANDA
  18. 18. HI-TECH SNAPSHOT THIRD PARTY FUNDRAISER STAFF METHOD RESULTS Various Birthdays 1 Giving Page DIY $4,500 Runner “Running Water 140.6” 1.3 Endurance DIY $7,870 Student “Lou Lou's Chiapas Mission” 3 Giving Page Mod DIY $40,440 Major Donor “Hoedown” 15 Mod WM Event $25,000 “Water Jug Guys” 4 Endurance DIY $9,400 Scotty’s Ride for Water 2 Endurance DIY* $69,000 Disaster Relief “Daniel Island Change for Haiti” 3 Giving Page Mod DIY $20,000 Flow - Yoga Event 4 Mod WM/DIY/Event $13,000 Clemson Walk for Water 2 DIY * $5,000 High School Choral Performance 1 Giving Page DIY $4,242 Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000 Charleston Walk for Water 10+ WM Event w/P2P $350,000
  19. 19. HI-TECH SNAPSHOT THIRD PARTY FUNDRAISER STAFF METHOD RESULTS Various Birthdays 1 Giving Page DIY $4,500 Runner “Running Water 140.6” 1.3 Endurance DIY $7,870 Student “Lou Lou's Chiapas Mission” 3 Giving Page Mod DIY $40,440 Major Donor “Hoe-down” 15 Mod WM Event $25,000 “Water Jug Guys” 4 Endurance DIY $9,400 Scotty’s Ride for Water 2 Endurance DIY* $69,000 Disaster Relief “Daniel Island Change for Haiti” 3 Giving Page Mod DIY $20,000 Flow - Yoga Event 4 Mod WM/DIY/Event $13,000 Clemson Walk for Water 2 DIY * $5,000 High School Choral Performance 1 Giving Page DIY $4,242 Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000 Charleston Walk for Water 10+ WM Event w/P2P $350,000
  20. 20. HI-TECH SNAPSHOT THIRD PARTY FUNDRAISER STAFF METHOD RESULTS Various Birthdays 1 Giving Page DIY $4,500 Runner “Running Water 140.6” 1.3 Endurance DIY $7,870 Student “Lou Lou's Chiapas Mission” 3 Giving Page Mod DIY $40,440 Major Donor “Hoe-down” 15 Mod WM Event $25,000 “Water Jug Guys” 4 Endurance DIY $9,400 Scotty’s Ride for Water 2 Endurance DIY* $69,000 Disaster Relief “Daniel Island Change for Haiti” 3 Giving Page Mod DIY $20,000 Flow - Yoga Event 4 Mod WM/DIY/Event $13,000 Clemson Walk for Water 2 DIY * $5,000 High School Choral Performance 1 Giving Page DIY $4,242 Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000 Charleston Walk for Water 10+ WM Event w/P2P $350,000
  21. 21. HI-TECH SNAPSHOT THIRD PARTY FUNDRAISER STAFF METHOD RESULTS Various Birthdays 1 Giving Page DIY $4,500 Runner “Running Water 140.6” 1.3 Endurance DIY $7,870 Student “Lou Lou's Chiapas Mission” 3 Giving Page Mod DIY $40,440 Major Donor “Hoe-down” 15 Mod WM Event $25,000 “Water Jug Guys” 4 Endurance DIY $9,400 Scotty’s Ride for Water 2 Endurance DIY* $69,000 Disaster Relief “Daniel Island Change for Haiti” 3 Giving Page Mod DIY $20,000 Flow - Yoga Event 4 Mod WM/DIY/Event $13,000 Clemson Walk for Water 2 DIY * $5,000 High School Choral Performance 1 Giving Page DIY $4,242 Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000 Charleston Walk for Water 10+ WM Event w/P2P $350,000
  22. 22. HI-TECH SNAPSHOT THIRD PARTY FUNDRAISER STAFF METHOD RESULTS Various Birthdays 1 Giving Page DIY $4,500 Runner “Running Water 140.6” 1.3 Endurance DIY $7,870 Student “Lou Lou's Chiapas Mission” 3 Giving Page Mod DIY $40,440 Major Donor “Hoe-down” 15 Mod WM Event $25,000 “Water Jug Guys” 4 Endurance DIY $9,400 Scotty’s Ride for Water 2 Endurance DIY* $69,000 Disaster Relief “Daniel Island Change for Haiti” 3 Giving Page Mod DIY $20,000 Flow - Yoga Event 4 Mod WM/DIY/Event $13,000 Clemson Walk for Water 2 DIY * $5,000 High School Choral Performance 1 Giving Page DIY $4,242 Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000 Charleston Walk for Water 10+ WM Event w/P2P $350,000
  23. 23. OUTLINE GOALS • Constituent growth • Fund raising • Awareness • Advocacy • Champion building TANZANIA
  24. 24. DECISION MATRIX
  25. 25. DECISION MATRIX
  26. 26. DECISION MATRIX
  27. 27. DECISION MATRIX
  28. 28. SCOTTY PARKER - CHAMPION
  29. 29. t SCOTTY PARKER - CHAMPION • TeamRaiser platform • Ability to start teams • Donations go directly into RENXT • Constituent data capture with minimum impact on donor care • Communication, blog, other tools • Scottysride.com
  30. 30. HI-TECH SNAPSHOT THIRD PARTY FUNDRAISER STAFF METHOD RESULTS Various Birthdays 1 Giving Page DIY $4,500 Runner “Running Water 140.6” 1.3 Endurance DIY $7,870 Student “Lou Lou's Chiapas Mission” 3 Giving Page Mod DIY $40,440 Major Donor “Hoe-down” 15 Mod WM Event $25,000 “Water Jug Guys” 4 Endurance DIY $9,400 Scotty’s Ride for Water 2 Endurance DIY* $69,000 Disaster Relief “Daniel Island Change for Haiti” 3 Giving Page Mod DIY $20,000 Flow - Yoga Event 4 Mod WM/DIY/Event $13,000 Clemson Walk for Water 2 DIY * $5,000 High School Choral Performance 1 Giving Page DIY $4,242 Silicon Valley Walk for Water 2 Mod WM Event + DIY* $175,000 Charleston Walk for Water 10+ WM Event w/P2P $350,000
  31. 31. DECISION MATRIX – REGIONAL WALKS
  32. 32. DECISION MATRIX – REGIONAL WALKS
  33. 33. REGIONAL WALK – TOOL KIT
  34. 34. REGIONAL WALK – TOOL KIT • Logos • Media, PSA and Press Release • Branding Guide • Editable general flyer • Editable poster (11 x 17) • Editable donation form • Social media images • Link to WM Merchandize • Link to WM general videos
  35. 35. REGIONAL WALKS - WEBSITE
  36. 36. HELP, PEOPLE WANT TO FUNDRAISE FOR US! Questions?
  37. 37. Traditional P2P Runs Walks Biking Events Endurance Fundraising Virtual Events Giving Days DIY Memorials & Tributes 3rd Party Events Personal Crowdfunding Project-based Fundraising The New P2P Fundraising Landscape Org Driven Individual Driven

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