Finding and Creating Budget-Friendly Images

1. Finding & Creating Budget-Friendly Images Resourceful, organizational, fun & legal considerations Cathy Whitlock National Parkinson Foundation @pocketcathy Amanda Hicken Pediatric Brain Tumor Foundation @adhicken Friday, March 24, 2017 #17NTCimagewins

2. Housekeeping • Collaboration notes at: http://po.st/17NTCimagewins • Session hashtag: #17NTCimagewins Image fails also accepted under this hashtag. We’ll start with this gem: #17NTCimagewins

3. Who Are We? Cathy Whitlock Dir of Online Communications National Parkinson Foundation Amanda Hicken Natl Dir of Marketing Communications Pediatric Brain Tumor Foundation #17NTCimagewins

4. Components of a Good Image #17NTCimagewins

5. Components of a Good Image #17NTCimagewins

6. Components of a Good Image #17NTCimagewins A B C

7. Cross-Channel #17NTCimagewins

8. Simple is Effective #17NTCimagewins

9. Reality’s Roadblocks #17NTCimagewins

10. Diversity & Inclusion #17NTCimagewins

11. Diversity at YOUR Nonprofit What does diversity in representation mean for your nonprofit specifically? #17NTCimagewins

12. Representation vs. Data What do you do when your data is in direct conflict with diversity in representation? #17NTCimagewins

13. #17NTCStoriesMatter for a Deeper Dive http://po.st/17NTCstoriesmatter #17NTCStoriesMatter on Twitter #17NTCimagewins

14. Resources #17NTCimagewins

15. Finding Images #17NTCimagewins

16. Finding Images Tips for Your Search • Rethink Stock • Start Broad • Search Again • Save for Later #17NTCimagewins

17. Finding Images Qualities to Seek • Authentic • Tone & Message Match • Moves Story Forward • Format Flexibility #ProTip: Seek a Second (or Third) Opinion #17NTCimagewins

18. Search Tools: Pixabay.com #17NTCimagewins

19. Search Tools: Pixabay.com #17NTCimagewins

20. Search Tools: Thinkstock #17NTCimagewins

21. Finding Images Other Tools • http://bit.ly/hubspotstock • http://search.creativecommons.org • http://deathtothestockphoto.com • https://unsplash.com • https://www.iconfinder.com • https://www.stocksy.com • https://freerangestock.com/ • http://morguefile.com/ • http://www.freeimages.com/ BONUS TIP: Good stock music is hard to find – but premiumbeat.com has lots of great options at friendly price points! #17NTCimagewins

22. Designing & Editing #17NTCimagewins

23. Designing & Editing Elements of Design • Color • Font • Shape • Space • Size • Emphasis • Alignment • Harmony • Don’t fear white space • Even bad images have good parts • Consistency is a design and time saver • Above all else, be (reader) friendly Read more: Creative Market’s http://bit.ly/10ElementsOfDesign Top 4 Tips #17NTCimagewins

24. Creation Tools: Canva.com #17NTCimagewins

28. Other Canva Links of Note • Design School: https://designschool.canva.com • Font Combinations Generator: https://www.canva.com/font-combinations • Color Palette Generator: https://www.canva.com/color-palette • Photo Editor: https://www.canva.com/photo-editor Creation Tools: Canva.com Nonprofits can apply for FREE Canva for Work edition https://about.canva.com/canva-for-nonprofits #17NTCimagewins

29. #ProTip Try Pro for free with code NTEN10 before March 30 Creation Tools: Piktochart.com #17NTCimagewins Nonprofit pricing: $40 / year

30. PROS: • Free! • Highly customizable • Compatible with LOTS of file formats CONS: • Limited CMYK support • Learning curve • Sometimes buggy Creation Tools: GIMP.org #17NTCimagewins

31. Bad photo break! This is one of the first images I ever created with GIMP. #17NTCimageswins #somefailsarewins Creation Tools: GIMP.org #17NTCimagewins

32. Created in Photoshop Created in GIMP Creation Tools: GIMP.org #17NTCimagewins

33. #ProTip ALWAYS ask your external designers for their design files. You can manipulate them down the line to extend / expand your campaigns! Creation Tools #17NTCimagewins

34. Designing & Editing Other Tools • https://spark.adobe.com • https://infogr.am • http://www.awesomescreenshot.com • https://memegenerator.net • https://imgflip.com • http://recitethis.com • http://quozio.com • http://recordit.co • https://gifs.com • http://giphy.com/create/gifmaker #17NTCimagewins

35. Legality #17NTCimagewins

36. Stock Jargon #17NTCimagewins

37. Creative Commons Attribution: The Bad, The Good, The Best Photo: Creative Commons "Creative Commons 10th Birthday Celebration San Francisco” by Timothy Vollmer is licensed under CC BY Photo by Timothy Vollmer / CC BY “No Rights Reserved” No attribution required Free for commercial useCC0 REMEMBER: #17NTCimagewins

38. Verification Tools: TinEye.com #17NTCimagewins

39. Verification Tools: TinEye.com #17NTCimagewins

40. Event Photos Does this mean anything? What sensitivities are there to consider? How can we make special accommodations? #17NTCimagewins

41. Organization #17NTCimagewins

42. THE CHALLENGE: • Different departments • Different storage methods • Different access levels ASSESS AND CENTRALIZE: • Who are your “keepers of the keys”? • Create folder/subfolders for each department • Establish guidelines for what should be uploaded • Identify info to track • Remember: #TeamworkMakesTheDreamWork Organizing Across Departments #17NTCimagewins

43. LOW BUDGET, LOW TECH: • Excel • Google Photos • Picasa Organizing Files #17NTCimagewins

44. MEDIUM BUDGET, MEDIUM TECH: • Adobe Photoshop Elements ($100) • Adobe Photoshop Lightroom CC ($10/month) Organizing Files #17NTCimagewins

45. HIGH BUDGET, HIGH TECH: Organizing Files ? #17NTCimagewins

46. #17NTCcontentlib for a Deeper Dive http://po.st/17NTCcontentlib #17NTCcontentlib on Twitter

47. Organizing Files Make 2017 the year you get organized! #17NTCimagewins

48. Next Steps: 1. Complete your session feedback survey 2. Go make something beautiful! #17NTCimagewins

49. Thank you! Questions? Find us at @adhicken or @pocketcathy #17NTCimagewins

Finding and Creating Budget-Friendly Images

Catherine Whitlock, M.S.

Finding and Creating Budget-Friendly Images