Learn how to create or choose appropriate images, find free or affordable quality images, understand image permission types, and organize media libraries.
Imagery is an important part of engaging your constituents through storytelling. But from ensuring appropriate representation, to following the law, there’s much more to finding the right image than many realize. This session will discuss:
- The Resourceful: How can you create beautiful graphics without a background in graphic design and without special design software? What tools and strategies can help you create or find the perfect photos or graphics for your campaign?
- The Organizational: Once you have built a comprehensive photo library, how on earth can you keep track of it and find the image you want quickly?
- The Fun: How do you choose the right image? How can organizations with small photo libraries find affordable (free!) stock photos? How can your organization build up a library of original imagery?
- The Legal: What kind of release form do you need from people you take photos of at your organization’s events? What is a royalty-free photo versus a rights-managed photo? If you use a free photo or purchase a stock photo, are you allowed to change it? Can you use it without attribution? We’ll discuss what these terms mean and how you can make sure you and your organization are free of liability.
You’ll leave this session with ideas for your website, print publications, social media, and much more—and what’s better, you can put these ideas into action right when you’re back in the office!
BONUS TIP: Good stock music is hard to find – but premiumbeat.com
has lots of great options at friendly price points!
Designing & Editing
Elements of Design
• Don’t fear white space
• Even bad images have good parts
• Consistency is a design and time saver
• Above all else, be (reader) friendly
Read more: Creative Market’s http://bit.ly/10ElementsOfDesign
Top 4 Tips
Other Canva Links of Note
• Design School: https://designschool.canva.com
• Font Combinations Generator: https://www.canva.com/font-combinations
• Color Palette Generator: https://www.canva.com/color-palette
• Photo Editor: https://www.canva.com/photo-editor
Nonprofits can apply for FREE Canva for Work edition
Try Pro for free with code
NTEN10 before March 30
$40 / year
• Highly customizable
• Compatible with LOTS of file formats
• Limited CMYK support
• Learning curve
• Sometimes buggy
Bad photo break!
This is one of the first images
I ever created with GIMP.
Created in Photoshop
Created in GIMP
ALWAYS ask your
for their design files.
You can manipulate
them down the line
to extend / expand
Creation Tools #17NTCimagewins
Attribution: The Bad, The Good, The Best
Photo: Creative Commons
"Creative Commons 10th Birthday Celebration San
Francisco” by Timothy Vollmer is licensed under CC BY
Photo by Timothy Vollmer / CC BY
“No Rights Reserved”
No attribution required
Free for commercial useCC0
• Different departments
• Different storage methods
• Different access levels
ASSESS AND CENTRALIZE:
• Who are your “keepers of the keys”?
• Create folder/subfolders for each department
• Establish guidelines for what should be uploaded
• Identify info to track
• Remember: #TeamworkMakesTheDreamWork