Situation analysis of nokia
•Download as PPTX, PDF•
1 like•9,709 views
Nokia is facing tough competition from rivals like Apple and is losing market share. A SWOT analysis identifies strengths like experience but also weaknesses such as a slow response to new competition. Opportunities exist in growing markets for smartphones and mobile devices, but threats include rivals taking market share with more popular products like the iPhone. Nokia hopes its new N8 phone can address weaknesses and threats by utilizing strengths and opportunities like upgraded Symbian software and growing demand for social networking.
Report
Share
Report
Share
![ABOUT NOKIA: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
The rise and fall rise of nokia
Nokia was once the dominant mobile phone manufacturer, holding over 30% of the global market share. However, its market share dropped below 30% in 2011 as it struggled to compete with smartphones running Android and iOS that had more advanced apps and processors. In an attempt to turn things around, in 2011 Nokia partnered with Microsoft to use the Windows Phone platform for future devices. However, Nokia remained dependent on Microsoft and faced strong competition from Apple and Google, making a full recovery difficult. The partnership aimed to combine Nokia's manufacturing and distribution with Microsoft's software expertise to build a new mobile ecosystem.
Samsung's Product & Marketing Strategy
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
Samsung Segmentation, Targeting & positioning
Samsung was established in 1938 as a trade company in Korea and diversified into electronics in 1969. In the 1990s, Samsung's chairman transformed it into a leading electronics manufacturer by focusing on high-quality, innovative products. Samsung segments its mobile phone market geographically, demographically, and psychographically. It targets a broad range of customers from different ages, incomes, and lifestyles. Samsung positions itself as producing high-quality, innovative smartphones and creating a unique brand image through creative marketing strategies.
Nokia and it's downfall
Nokia was once the largest mobile phone manufacturer in the world but lost significant market share in the late 2000s and early 2010s. It failed to keep up with the shift to smartphones led by Apple's iPhone and Google's Android operating system. Nokia's Symbian platform struggled to compete and its transition to the Windows platform came too late. This allowed competitors like Samsung and local Indian brands to gain ground in both high-end and low-end markets. Nokia's financial difficulties led it to sell its mobile phone business to Microsoft in 2013, marking its decline from dominance in the mobile industry.
STP and MARKETING MIX OF NOKIA
Nokia conducted market segmentation to divide the target market into subsets with common needs. It used demographic, psychographic, and behavioral segmentation. Nokia's target markets included high, medium, and low income groups. It positioned products to meet the needs of different lifestyle segments. Nokia employed a marketing mix including pricing strategies like penetration pricing and competitor-based pricing. It utilized mass marketing, print media, television advertising, and celebrity brand ambassadors.
Presentation on samsung
Samsung started as a trading company in 1938 and has grown into a multinational technology corporation. It is known for electronics, IT, and development. The presentation provides background on Samsung's founder Lee Byung-chul and current Vice Chairman and CEO Dr. Oh-Hyun Kwon. It also notes that Samsung has the largest market share in several major products.
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.blue ocean strategy case study of Xiaomi
Xiaomi implemented a blue ocean strategy to become a top smartphone manufacturer. They analyzed competitors like Samsung and Apple to understand customer needs that were unmet. Xiaomi eliminated distributors and stores, reduced advertising and after-sales support, raised phone quality, battery life and technology, and created direct online purchasing and customization options. This new strategy moved Xiaomi into an uncontested market space, allowing it to sell over 70 million phones annually and achieve global recognition as a leader in value and innovation.
Recommended
The rise and fall rise of nokia
Nokia was once the dominant mobile phone manufacturer, holding over 30% of the global market share. However, its market share dropped below 30% in 2011 as it struggled to compete with smartphones running Android and iOS that had more advanced apps and processors. In an attempt to turn things around, in 2011 Nokia partnered with Microsoft to use the Windows Phone platform for future devices. However, Nokia remained dependent on Microsoft and faced strong competition from Apple and Google, making a full recovery difficult. The partnership aimed to combine Nokia's manufacturing and distribution with Microsoft's software expertise to build a new mobile ecosystem.
Samsung's Product & Marketing Strategy
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
Samsung Segmentation, Targeting & positioning
Samsung was established in 1938 as a trade company in Korea and diversified into electronics in 1969. In the 1990s, Samsung's chairman transformed it into a leading electronics manufacturer by focusing on high-quality, innovative products. Samsung segments its mobile phone market geographically, demographically, and psychographically. It targets a broad range of customers from different ages, incomes, and lifestyles. Samsung positions itself as producing high-quality, innovative smartphones and creating a unique brand image through creative marketing strategies.
Nokia and it's downfall
Nokia was once the largest mobile phone manufacturer in the world but lost significant market share in the late 2000s and early 2010s. It failed to keep up with the shift to smartphones led by Apple's iPhone and Google's Android operating system. Nokia's Symbian platform struggled to compete and its transition to the Windows platform came too late. This allowed competitors like Samsung and local Indian brands to gain ground in both high-end and low-end markets. Nokia's financial difficulties led it to sell its mobile phone business to Microsoft in 2013, marking its decline from dominance in the mobile industry.
STP and MARKETING MIX OF NOKIA
Nokia conducted market segmentation to divide the target market into subsets with common needs. It used demographic, psychographic, and behavioral segmentation. Nokia's target markets included high, medium, and low income groups. It positioned products to meet the needs of different lifestyle segments. Nokia employed a marketing mix including pricing strategies like penetration pricing and competitor-based pricing. It utilized mass marketing, print media, television advertising, and celebrity brand ambassadors.
Presentation on samsung
Samsung started as a trading company in 1938 and has grown into a multinational technology corporation. It is known for electronics, IT, and development. The presentation provides background on Samsung's founder Lee Byung-chul and current Vice Chairman and CEO Dr. Oh-Hyun Kwon. It also notes that Samsung has the largest market share in several major products.
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.blue ocean strategy case study of Xiaomi
Xiaomi implemented a blue ocean strategy to become a top smartphone manufacturer. They analyzed competitors like Samsung and Apple to understand customer needs that were unmet. Xiaomi eliminated distributors and stores, reduced advertising and after-sales support, raised phone quality, battery life and technology, and created direct online purchasing and customization options. This new strategy moved Xiaomi into an uncontested market space, allowing it to sell over 70 million phones annually and achieve global recognition as a leader in value and innovation.
Marketing plan for Starbucks
This document provides a business plan for Starbucks to enter the Sri Lankan market. It begins with an overview of Starbucks globally and a PESTEL analysis of Sri Lanka. It then analyzes Starbucks' competitors and performs a SWOT and 5 forces analysis. The objectives are to open 50 outlets in 4 years and gain 75% market share. The target market is ages 18-40 in major cities. The marketing strategy discusses Ansoff matrix, segmentation, positioning, and the 7 P's. It outlines an action plan from 2013-2015 and concludes by stating Starbucks' mission in Sri Lanka.
Samsung Marketing PPT
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung Electronics Strategy & Business Model
Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
Strategy for samsung
This document outlines Samsung's strategy and vision for 2020. It discusses Samsung's goal to inspire the world and create the future through new technology, innovative products, and creative solutions. Samsung's strategic pillars are creativity, partnership, and talent. The document also provides a SWOT analysis, noting Samsung's strengths in economies of scale, innovation, and market leadership in mobile phones, but also weaknesses in reliance on third-party software and threats from price wars and market saturation.
Nokia swot analysis
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Samsung Electronics
this ppt contain the company profile, kinds of industries , achivements and financial highlights of the company
Nokia
Nokia was once the dominant player in the mobile phone market but saw its market share collapse due to failure to innovate and keep up with competitors like Apple and Android phones. When Stephen Elop became CEO in 2010, he described Nokia's position as being on a "burning platform" but his strategies, like switching solely to the Windows OS, further deteriorated Nokia's performance. Elop oversaw a 40% drop in revenues, 95% drop in profits, and 60% drop in share price during his tenure, leading some to argue he deliberately devalued Nokia to make it cheaper for Microsoft to acquire, his former employer. By 2013, Microsoft purchased what remained of Nokia's business for $7.2 billion.
International Marketing Report Example
Google is a multinational technology company that provides internet-related products and services. To expand internationally, Google localized its search engine interface and launched country-specific websites in over 100 languages. It also opened offices worldwide and made acquisitions to extend its product offerings. While aiming to provide consistent global services, Google adapts to local requirements by hiring local staff, complying with government restrictions, and customizing its interface for different cultures. This allows Google to better serve users internationally while navigating regional differences.
Strategy of Samsung
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
Strategic Management_Samsung
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
4P AND STP OF MOBILE MARKETING
Samsung's segmentation strategy includes targeting both rural and urban areas across all ages, genders and lifestyles. It aims to target trendy young people and professionals through its concept stores and wider customer service access. It offers a range of Android, Windows and Tizen-based smartphones priced between Rs. 5000-45000 available through major electronics retailers, Samsung cafes and institutional sales channels. Samsung promotes its products through celebrity brand ambassadors, social media campaigns and sponsoring sports events.
Unilever Strategic Management Assignment
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
The Fall Of Nokia
In this presentation, how one of the biggest mobile manufacturing company that is Nokia fall down to the ground is been explained.
4 major reasons are there in the presentation, beautifully presented and explanation is in the notes section, and a short description about when Nokia is coming back.
4 P's of NOKIA company
Nokia was once the largest mobile phone maker but has since lost significant market share. The document analyzes Nokia's marketing mix strategy known as the 4Ps - Product, Price, Place, and Promotion. It describes Nokia's product lineups including smartphones, feature phones, and services. It notes that prices vary widely to target all socioeconomic groups. Nokia relies on distributors to place its products and promotes using television, print media, posters, the internet, and event sponsorships. The goal is to regain leadership in the smartphone market by focusing on high quality products.
Samsung, Samsung history => Computer system & applications
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
Nokia ppt
Nokia was once the dominant leader in the mobile phone market but has struggled in recent years. The document analyzes reasons for Nokia's decline, including its loss of market share to competitors like Samsung and Apple. It also evaluates Nokia's strengths, weaknesses, opportunities, and threats. The author proposes recommendations for Nokia to regain its leadership position, such as focusing on innovative new technologies, motivating employees, and investing in analytical research to understand customer needs. Cutting less successful product lines and leveraging its strengths in areas like maps and networking are also seen as important steps for Nokia's future success.
Samsung Presentation
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Marketing strategy of samsung in India
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
Nokia
The document discusses Porter's 5 Forces model and value chain model in the context of Nokia's business. It analyzes Nokia's competitive advantages including patents, brand building, cost advantages, and strong distribution chain. It also examines Nokia's value chain activities such as technology development, procurement, infrastructure, and promotion. Finally, it presents Nokia's strategic grid positioning in terms of competitive products and technology versus customer support.
Sm
The document discusses the evolution of the mobile phone market in India. It notes that India has the fastest growing mobile market in the world, adding over 15-20 million subscribers per month. Mobile phones have become essential devices for entertainment, social networking, and accessing the internet. The market is dominated by mobile over other devices. Cheap Chinese phones occupy 25% of the market, threatening domestic manufacturers. However, boosting mobile phone exports could encourage local manufacturing and help compete with cheap imports. The special incentive for mobile exports could double India's annual exports to $14 billion.
Nokia\'s path dependency
1) Nokia initially took a prospector innovation strategy to enter the phone and smartphone markets.
2) Nokia's success in phones led it to take a defender strategy to compete with Apple, Samsung, and others in smartphones.
3) Nokia's path dependence helped it transition to phones and smartphones but also made it slow to change, causing it to lose its leadership position in the fast-moving smartphone competition.
More Related Content
What's hot
Marketing plan for Starbucks
This document provides a business plan for Starbucks to enter the Sri Lankan market. It begins with an overview of Starbucks globally and a PESTEL analysis of Sri Lanka. It then analyzes Starbucks' competitors and performs a SWOT and 5 forces analysis. The objectives are to open 50 outlets in 4 years and gain 75% market share. The target market is ages 18-40 in major cities. The marketing strategy discusses Ansoff matrix, segmentation, positioning, and the 7 P's. It outlines an action plan from 2013-2015 and concludes by stating Starbucks' mission in Sri Lanka.
Samsung Marketing PPT
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
Samsung Electronics Strategy & Business Model
Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
Strategy for samsung
This document outlines Samsung's strategy and vision for 2020. It discusses Samsung's goal to inspire the world and create the future through new technology, innovative products, and creative solutions. Samsung's strategic pillars are creativity, partnership, and talent. The document also provides a SWOT analysis, noting Samsung's strengths in economies of scale, innovation, and market leadership in mobile phones, but also weaknesses in reliance on third-party software and threats from price wars and market saturation.
Nokia swot analysis
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
Samsung Electronics
this ppt contain the company profile, kinds of industries , achivements and financial highlights of the company
Nokia
Nokia was once the dominant player in the mobile phone market but saw its market share collapse due to failure to innovate and keep up with competitors like Apple and Android phones. When Stephen Elop became CEO in 2010, he described Nokia's position as being on a "burning platform" but his strategies, like switching solely to the Windows OS, further deteriorated Nokia's performance. Elop oversaw a 40% drop in revenues, 95% drop in profits, and 60% drop in share price during his tenure, leading some to argue he deliberately devalued Nokia to make it cheaper for Microsoft to acquire, his former employer. By 2013, Microsoft purchased what remained of Nokia's business for $7.2 billion.
International Marketing Report Example
Google is a multinational technology company that provides internet-related products and services. To expand internationally, Google localized its search engine interface and launched country-specific websites in over 100 languages. It also opened offices worldwide and made acquisitions to extend its product offerings. While aiming to provide consistent global services, Google adapts to local requirements by hiring local staff, complying with government restrictions, and customizing its interface for different cultures. This allows Google to better serve users internationally while navigating regional differences.
Strategy of Samsung
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
Strategic Management_Samsung
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
4P AND STP OF MOBILE MARKETING
Samsung's segmentation strategy includes targeting both rural and urban areas across all ages, genders and lifestyles. It aims to target trendy young people and professionals through its concept stores and wider customer service access. It offers a range of Android, Windows and Tizen-based smartphones priced between Rs. 5000-45000 available through major electronics retailers, Samsung cafes and institutional sales channels. Samsung promotes its products through celebrity brand ambassadors, social media campaigns and sponsoring sports events.
Unilever Strategic Management Assignment
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
The Fall Of Nokia
In this presentation, how one of the biggest mobile manufacturing company that is Nokia fall down to the ground is been explained.
4 major reasons are there in the presentation, beautifully presented and explanation is in the notes section, and a short description about when Nokia is coming back.
4 P's of NOKIA company
Nokia was once the largest mobile phone maker but has since lost significant market share. The document analyzes Nokia's marketing mix strategy known as the 4Ps - Product, Price, Place, and Promotion. It describes Nokia's product lineups including smartphones, feature phones, and services. It notes that prices vary widely to target all socioeconomic groups. Nokia relies on distributors to place its products and promotes using television, print media, posters, the internet, and event sponsorships. The goal is to regain leadership in the smartphone market by focusing on high quality products.
Samsung, Samsung history => Computer system & applications
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
Nokia ppt
Nokia was once the dominant leader in the mobile phone market but has struggled in recent years. The document analyzes reasons for Nokia's decline, including its loss of market share to competitors like Samsung and Apple. It also evaluates Nokia's strengths, weaknesses, opportunities, and threats. The author proposes recommendations for Nokia to regain its leadership position, such as focusing on innovative new technologies, motivating employees, and investing in analytical research to understand customer needs. Cutting less successful product lines and leveraging its strengths in areas like maps and networking are also seen as important steps for Nokia's future success.
Samsung Presentation
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Marketing strategy of samsung in India
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
Nokia
The document discusses Porter's 5 Forces model and value chain model in the context of Nokia's business. It analyzes Nokia's competitive advantages including patents, brand building, cost advantages, and strong distribution chain. It also examines Nokia's value chain activities such as technology development, procurement, infrastructure, and promotion. Finally, it presents Nokia's strategic grid positioning in terms of competitive products and technology versus customer support.
What's hot (20)
Samsung, Samsung history => Computer system & applications
Samsung, Samsung history => Computer system & applications
Similar to Situation analysis of nokia
Sm
The document discusses the evolution of the mobile phone market in India. It notes that India has the fastest growing mobile market in the world, adding over 15-20 million subscribers per month. Mobile phones have become essential devices for entertainment, social networking, and accessing the internet. The market is dominated by mobile over other devices. Cheap Chinese phones occupy 25% of the market, threatening domestic manufacturers. However, boosting mobile phone exports could encourage local manufacturing and help compete with cheap imports. The special incentive for mobile exports could double India's annual exports to $14 billion.
Nokia\'s path dependency
1) Nokia initially took a prospector innovation strategy to enter the phone and smartphone markets.
2) Nokia's success in phones led it to take a defender strategy to compete with Apple, Samsung, and others in smartphones.
3) Nokia's path dependence helped it transition to phones and smartphones but also made it slow to change, causing it to lose its leadership position in the fast-moving smartphone competition.
Smart phones
The document discusses smart phones. It begins with an introduction that defines a smart phone as a mobile phone offering more advanced computing and connectivity than traditional phones. It then covers supporting arguments about how smart phones have revolutionized digital culture. Statistics are presented on smart phone usage and market share. The document examines different operating systems and images of smart phones. It reviews research findings on smart phone growth and concludes that smart phones have positively transformed many aspects of life.
Neozen mobiles
The document discusses the launch of a new smartphone called NeoZen by Vidyalankar Institute of Technology. Some key points:
1) NeoZen is positioned as an affordable smartphone for mass consumers in India, targeting youth in particular.
2) It emphasizes new technology with a dual layer screen and nano batteries that can be charged by sunlight.
3) The marketing strategy involves teaser campaigns on social media and with bloggers to build buzz prior to the launch. Print, online, and celebrity endorsements will also be used to promote the new phone.
Nokia Oraganizational Design
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.
Nokia case study IIML
Nokia case study with reference to the text mentioned in the Philip Kotler's textbook of marketing management.
Internship under professor Sameer Mathur IIM Lucknow
Nokia mini case study iiml
Nokia case study with reference to the text mentioned in Philip kotler's marketing management book.
Internship under professor Sameer Mathur, IIM Lucknow
Nokia
The document provides a marketing plan for Nokia focusing on their 7210 mobile phone. It discusses Nokia's company background, market share and competitors. It then analyzes the political, environmental, social, technological, strengths, weaknesses, opportunities and threats facing Nokia. The marketing plan examines Nokia's target customers, marketing mix of price, place, promotion and product. It analyzes the product life cycle and develops a pricing and distribution strategy. The plan recommends market research and concludes each component is important for an effective marketing plan.
Mobile Samir
The document provides a history of telephones and mobile phones. It discusses how Alexander Graham Bell invented the telephone in 1876 and called to his assistant Thomas Watson. It then discusses the early history of cell phones from the 1970s onwards, how they have evolved in size and technology. It describes the transition from analog to digital mobile communication technologies through successive generations (1G to 3G).
Sabrish
Nokia was once the dominant mobile phone brand, holding 38% of the global market share in 2009. However, its market share declined as smartphones became popular and it faced strong competition from Apple and Android-powered phones. In 2016, HMD Global was formed to license the Nokia brand and produce new Nokia-branded smartphones running Android, aiming to regain market share lost by Nokia years earlier. The document provides background on Nokia's history as a telecommunications company, its strengths and weaknesses, and the opportunities and threats in the mobile phone industry.
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
(106) mobile phone chennai ah authors
This document discusses the growth of the cell phone industry in India. It provides background on the development of cell phone technology over time. The statement of the problem outlines how India has become one of the fastest growing cell phone markets in the world, with over 800 million subscribers. The objective is to understand customer brand preferences and factors influencing their purchase of branded mobile handsets. The study uses a sample size of 115 people to examine branding preferences among cell phone users in India.
xelibri-a-siemens-mobile-phone-adventure
The document analyzes the mobile phone manufacturing industry and Siemens' position within it using several frameworks. PESTEL analysis showed that technology and politics were driving changes. Porter's five forces found strong supplier and buyer power and significant competitive rivalry. SWOT for Siemens identified strengths in its brand but weaknesses in ignoring design and customers. Future strategies could include expanding into new markets and developing new product lines. However, the models have limitations and may provide an incomplete picture of a dynamic environment.
Nokia Strategy - Smartphone Wars
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
Samsung Industry and Firm Analysis
Samsung is a South Korean conglomerate and the second largest smartphone company in the world. It has captured a 21.6% share of the global smartphone market as of 2018. Samsung has achieved competitive advantage through effective market leadership, new product development, and high-quality smartphones across a wide price range. It faces intense competition from rivals like Apple but has adopted strategies like launching new models at competitive prices and expanding product lines like the Note series.
Strategic management Nokia
Nokia is focusing on connecting people through great mobile products. It has over 100,000 employees worldwide and was previously the largest mobile phone manufacturer. However, its market share has declined in recent years due to competition from Apple and Android devices. Nokia has partnered with Microsoft, making Windows Phone its primary smartphone platform in an effort to recover lost market share. It aims to innovate and differentiate its products going forward.
Mobile Industry Technology Forecast
The document provides a technology forecast for the mobile industry. It begins with defining the industry and its key segments. It then analyzes the industry's history, growth, market dynamics, trends, and strategies. Technological challenges are identified for major trends like apps, interfaces, displays, energy monitoring, processing speed, and keyboards. The analysis includes a future wheel, relevance tree, structural analysis, cross-impact analysis, roadmap, and wild cards to forecast short and long-term technologies. Key points of uncertainty are the development of new battery, display, and storage technologies.
Mobile industry ppt in India
It contains the information about the mobile industry.This ppt is presented to the faculty of UCCBM,Kakatiya University.
Swot analysis of nokia
The document provides a SWOT analysis of Nokia's mobile handset business. The strengths included Nokia's long experience and history in the mobile industry, user friendliness of its phones, large investments in R&D, and global distribution network. Weaknesses were some recent phone flops, low voice quality, and inability to adapt to market changes quickly enough. Opportunities included new growth markets, other devices, and improving features on Android and Windows phones. Threats were competition from Samsung and Apple, cheap phones from Chinese manufacturers, and needing to keep up with smartphone trends.
Similar to Situation analysis of nokia (20)
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)
Situation analysis of nokia
- 1. SITUATION ANALYSIS OF NOKIA PRESENTED BY- NOMAN AL HASAN MBA INTAKE 3 (C)
- 3. FACING TOUGH COMPETION FROM RIVAL COMPANIES
- 5. STRENGTH OF NOKIA EXPERIENCE EXPERTISE KNOWLEDGE OF CUSTOMER WORLD WIDE DISTRIBUTION NETWORK REPUTATION
- 6. WEAKNESS OF NOKIA SLOW REACTION TO NEW RIVALRY LOW POPULARITY OF SYMBIAN OPERATING SYSTEM POOR DESIGN OF SMART PHONES LOW PERFORMANCE OF SMART PHONES
- 7. OPPORTUNITIES MOBILE DEVICE MARKET IS GROWING AT THE RATE OF 14% SMART PHONE DEMAND IS GROWING FASTER THAN EVER
- 8. THREATS TO NOKIA RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA IPHONE IS THE MOST POPULAR MOBILE DEVICE SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID WHICH IS MORE POPULAR THAN SYMBIAN NEW ENTRANTS ARE ENTERING THE MARKET FOLLOWING APPLE. EG.-DELL, GOOGLE, ACER ETC
- 9. BRAND POSITION OF NOKIA
- 10. MICRO ENVIRONMENT THREAT OF NEW ENTRANT IS HIGHER BECAUSE OF FAST GROWTH OF THE MOBILE DEVICE MARKET EXISTING COMPETION IS TOUGH AND GETTING TOUGHER BECAUSE EVERY COMPANY IS BRINGING UP NEW UPGRADED MODEL TO GAIN MARKET SHARE. THREAT OF SUBSTITUTE PRODUCT IS HIGH BECAUSE MOBILE DEVICE AND COMPUTER IS COMBINIG TOGETHER TO MAKE IT MOBILE COMMUNITON WITH COMPUTING ABILITY.
- 11. 4. BARGAINING POWER OF CUSTOMER IS LOW BECAUSE CUSTOMER ARE NOT UNITED AND NOT ABLE TO INFLUENCE PRICE. 5. BARGAINING POWER OF SUPPLIER IS LOW AS WELL BECAUSE MOBILE PHONE PRODUCERS ARE BIG COMPANIES AND THEY CAN CHOOSE TO SWITCH SUPPLIER IF THEY WANT TO DO SO.
- 12. MACRO ENVIRONMENT POLITICAL CONDITION IS STABLE IN THE WORLD SO MOBILE PHONE INDUSTRY IS NOT AFFECTED ECONOMIC RECESSION IN THE MAJOR DEVELOPED COUNTRIES IS A THREAT TO THE INDUSTRY SOCIAL COMMUNICATION IS VERY POPULAR AND THE DEMAND IS GROWING. SO MOBILE PHONE INDUSTRY ADOPTED SOCIAL NETWORKING IN THE DEVICES.
- 13. 4. TECHNOLOGY IS CHANGING VERY RAPIDLY. SO ALL THE COMPANIES IN THE INDUSTRY INCLUDING NOKIA IS FORCED TO ADOPT ALL NEW TECHNOLOGIES 5. ENVIRONMENT IS A HOT ISSUE FOR A WHILE NOW. SO NOKIA ADOPTED TECHNOLOGIES AND MEASURES TO REDUCE ENVIRONMENTAL DAMAGE 6. LEGAL PROTECTION IS STROG FOR THE USERS. SO NOKIA NEED TO COFORM STANDARD OF THE PRODUCT BEFORE LAUNCH.
- 14. INTRODUCTION ON NOKIA N8 TO CONVERT THE WEAKNESSESS INTO STREANGTH AND TO RESPONSE TO THE NEW THREATS FROM COMPETITORS, NOKIA NEEDED A PRODUCT OF TOP CLASS. AND THIS IS NOKIA N8. BEST EVER PRODUCT OF NOKIA
- 15. CONVERTING WEAKNESS TO STRENGTH N8 will convert designing weakness of Nokia to its strength Upgrade version of symbian will be used in N8 which will over come the operating system issue
- 16. UTISILING OPPORTUNITIES 1.GROWTH IN THE MARKET WILL BE WELL CAPTURERED BY NOKIA WITH ITS DEBUT OF N8 2. GROWTH IN STYLE AND SOCIAL NETWORKING IS ADOPTED MORE EFFICIENTLY IN N8
- 17. CONCLUSION ANALYSING SWOT AND LOOKING MICRO AND MACRO FACTORS, N8 IS THE TIMELY PRODUCT OF THE CURRENT SITUATION WHICH WILL HELP NOKIA TO REGAIN ITS LOST MARKET SHARE AND INCREASE REPUTATION.