Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.
Today’s the day. Twenty-six years ago, Marty McFly made his famous
trip into the future and landed on October 21, 2015. We’ve compared
and scored today’s technology based on the predictions made in
Back to the Future Part II. Take a look to see how far we’ve come.
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?Adobe
Bob Gale, writer of “Back To The Future II,” certainly has an eye for spotting future trends. After all, a lot of the technology depicted in the 1989 film has made its way into the daily lives of consumers today. In the 1989 flick, Marty McFly and his friend Doc Brown travel through time to October 21, 2015, where they are exposed to how people live in the future and the technology they use. Here’s a breakdown of some of the technology in the movie that actually exists today.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryAdobe
With more than one in three consumers watching live sports today on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI).
Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.
Today’s the day. Twenty-six years ago, Marty McFly made his famous
trip into the future and landed on October 21, 2015. We’ve compared
and scored today’s technology based on the predictions made in
Back to the Future Part II. Take a look to see how far we’ve come.
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?Adobe
Bob Gale, writer of “Back To The Future II,” certainly has an eye for spotting future trends. After all, a lot of the technology depicted in the 1989 film has made its way into the daily lives of consumers today. In the 1989 flick, Marty McFly and his friend Doc Brown travel through time to October 21, 2015, where they are exposed to how people live in the future and the technology they use. Here’s a breakdown of some of the technology in the movie that actually exists today.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryAdobe
With more than one in three consumers watching live sports today on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI).
The 2015 Adobe Mobile Consumer Report explores the demands of an emerging mobile elite across the U.S, the U.K, France, and Germany. Comprising mostly millennials and GenXers, this significant group represents one-fifth of consumers, and four-fifths of brand interactions. Asked about their mobile usage and expectations from financial services, travel and retail brands, they overwhelmingly demand experiences that are more tailored and convenient. The report offers brand marketers unique insights into this trend-setting consumer group and suggestions on how to reimagine the role of mobile in deepening customer engagement.
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
Digital democracy survey: A multi-generational view of consumer TMT trendsDeloitte United States
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.
This presentation explains how consumers are using devices today and how to identify the most profitable mobile segments.
Based on findings from the 2014 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this presentation will give valuable insights into:
• Preferred mobile channels and spending habits
• How to deliver and optimise targeted, engaging mobile experiences
• How to personalise in real time through the use of geo-location
This presentation will guide your formation of a high-value mobile strategy.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Internet of Things (IoT) - We Are at the Tip of An IcebergDr. Mazlan Abbas
You are likely benefitting from The Internet of Things (IoT) today, whether or not you’re familiar with the term. If your phone automatically connects to your car radio, or if you have a smartwatch counting your steps, congratulations! You have adopted one small piece of a very large IoT pie, even if you haven't adopted the name yet.
IoT may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's the next IT Tsunami of new possibility that is destined to change the face of technology, as we know it. IoT is the interconnectivity between things using wireless communication technology (each with their own unique identifiers) to connect objects, locations, animals, or people to the Internet, thus allowing for the direct transmission of and seamless sharing of data.
IoT represents a massive wave of technical innovation. Highly valuable companies will be built and new ecosystems will emerge from bridging the offline world with the online into one gigantic new network. Our limited understanding of the possibilities hinders our ability to see future applications for any new technology. Mainstream adoption of desktop computers and the Internet didn’t take hold until they became affordable and usable. When that occurred, fantastic and creative new innovation ensued. We are on the cusp of that tipping point with the Internet of Things.
IoT matters because it will create new industries, new companies, new jobs, and new economic growth. It will transform existing segments of our economy: retail, farming, industrial, logistics, cities, and the environment. It will turn your smartphone into the command center for the both digital and physical objects in your life. You will live and work smarter, not harder – and what we are seeing now is only the tip of the iceberg.
The 2015 Adobe Mobile Consumer Report explores the demands of an emerging mobile elite across the U.S, the U.K, France, and Germany. Comprising mostly millennials and GenXers, this significant group represents one-fifth of consumers, and four-fifths of brand interactions. Asked about their mobile usage and expectations from financial services, travel and retail brands, they overwhelmingly demand experiences that are more tailored and convenient. The report offers brand marketers unique insights into this trend-setting consumer group and suggestions on how to reimagine the role of mobile in deepening customer engagement.
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
Digital democracy survey: A multi-generational view of consumer TMT trendsDeloitte United States
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.
This presentation explains how consumers are using devices today and how to identify the most profitable mobile segments.
Based on findings from the 2014 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this presentation will give valuable insights into:
• Preferred mobile channels and spending habits
• How to deliver and optimise targeted, engaging mobile experiences
• How to personalise in real time through the use of geo-location
This presentation will guide your formation of a high-value mobile strategy.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Internet of Things (IoT) - We Are at the Tip of An IcebergDr. Mazlan Abbas
You are likely benefitting from The Internet of Things (IoT) today, whether or not you’re familiar with the term. If your phone automatically connects to your car radio, or if you have a smartwatch counting your steps, congratulations! You have adopted one small piece of a very large IoT pie, even if you haven't adopted the name yet.
IoT may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's the next IT Tsunami of new possibility that is destined to change the face of technology, as we know it. IoT is the interconnectivity between things using wireless communication technology (each with their own unique identifiers) to connect objects, locations, animals, or people to the Internet, thus allowing for the direct transmission of and seamless sharing of data.
IoT represents a massive wave of technical innovation. Highly valuable companies will be built and new ecosystems will emerge from bridging the offline world with the online into one gigantic new network. Our limited understanding of the possibilities hinders our ability to see future applications for any new technology. Mainstream adoption of desktop computers and the Internet didn’t take hold until they became affordable and usable. When that occurred, fantastic and creative new innovation ensued. We are on the cusp of that tipping point with the Internet of Things.
IoT matters because it will create new industries, new companies, new jobs, and new economic growth. It will transform existing segments of our economy: retail, farming, industrial, logistics, cities, and the environment. It will turn your smartphone into the command center for the both digital and physical objects in your life. You will live and work smarter, not harder – and what we are seeing now is only the tip of the iceberg.
087854176869 Modern School Of CopywritingNunu Andini
MSOC adalah sekolah copywriting online pertama di Indonesia. Melayani kursus online, offline, private course, corporate inhouse training di bidang marcomm, brand planning, periklanan, copywriting, motivasi diri (self hypnosis).
Video ini menggambarkan suasana Nunu sedang mengajar di beberapa perusahaan, suasana siswa mempresentasikan portofolio mereka, dan pemberian ijazah/serifikat.
Client corporate MSOC antara lain: Prodia, Dale Carnegie Training, Global TV, Commonwealth Bank, Luxindo & Karash outbond
official web: www.copywritingskill.com
Contac: Nunu 087854176869
Email : nunusijilbab@yahoo.com
Post Brexit Farming: Get Fit and EngageCharles Cowap
Slides presented at NFU Brexit Conference/Consultation Event, Worcestershire, 3 February 2017
Link to Conference Press Release:
http://www.nfuonline.com/about-us/our-offices/west-midlands/worcestershire/farmers-discuss-the-future-of-farming-post-brexit/
CES 2017 Assistive Tech Related Product OverviewBen Salatin
None of these products are being endorsed by myself or the VA. This is simply an informational list of things I feel have potential usefulness to the Veterans I serve at the VA. I have no financial relationships with any of these companies.
Throughout the week, we have been monitoring the social conversations taking place around CES. We studied everything from the top brands and themes to the top hashtags and speakers. Check out all the top social media trends and analysis from CES 2015 in our recap.
R&D investment for G500 companies was 614 Billion for FY2014.
The number of Billion dollar club members in the Global 500 R&D spenders has increased though the share of R&D spending has not seen any significant change.
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
International Finance is a project related to comparing Haier with various brands like Dell, Samsung & Sony. Haier being competitor of these brands explicitly takes the lead and therefore, after solid conclusion, Haier is ready to be poudly presented and to get launched in the Low Yat Plaza. Nonetheless, the very best always takes the triumph and holds the victory by showing positive and dynamic results.
Интернет-реклама преодолела очередную историческую отметку. По итогам полугодия объем рынка Digital составил 23,1 млрд долларов. Рост в январе–июне составил 15%, во втором квартале — 14%. Доходы от мобильной рекламы достигли 5,3 млрд долларов, что на 76% больше прошлогоднего показателя. На рекламу в мобильном поиске пришлось 2,7 млрд, на медийную — 2,5 млрд, остальные 103 млн — на прочие форматы. Цифровая видеореклама прибавила 13%, до 1,5 млрд долларов, говорится в отчете Interactive Advertising Bureau (IAB) и PricewaterhouseCoopers.
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CES 2017 Exploring the Global Consumer Tech Industry
1. Exploring the Global Consumer Tech Industry
Steve Koenig
Senior Director, Market Research
@KoenigSteve
Go here for slides: CTA.tech/salesandforecasts
You Are Here
#CES2017
2. Retail CE sales tracking at more than 340,000 retail stores in 80 countries.
U.S. sell-in (shipments) data for dozens
of CE categories on a monthly basis.
+ = Global Consumer Technology
Spending Forecasts
3. Consumer Electronics
● Audio and Video Accessory
○ Headphone
○ Universal Remote Control
○ Docking Speakers
◦ Bluetooth Pairing Speakers only
◦ Docking Speakers Excl. Bluetooth Pairing only
● Auto Multimedia
○ Car Entertainment
◦ Car Audio
◦ Car Speaker
◦ Car Vision
◦ Fixed Car Navigation
○ Portable Car Navigation
● Home Audio
○ Audio Home System
◦ Home Theatre System
◦ Music System
○ Hi-Fi Single Element
○ Loud Speaker
◦ Hi-Fi Loudspeaker
◦ Soundbar Speaker
Product Categories
● Home Video
○ Home DVD Player and Recorder
◦ Home DVD Player
◦ Home DVD Recorder
○ Home HD DVD+ Blu Ray
● Personal Audio
○ Portable Media Player
○ Radio Devices
◦ Clock Radio
◦ Portable Radio
◦ Radio Boombox
● E-Reader
● Recording Media
○ Memory Card
○ Other Recording Media
◦ CD R
◦ DVD R
○ USB Memory
4. Consumer Electronics
● TV
○ LCD TV
◦ 3D LCD/LED TV
◦ LED TV
◦ Smart LCD/LED TV
○ CRT TV
○ Plasma TV
◦ 3D Plasma TV
◦ Smart Plasma TV
● TV Set-Top Box
● Videogame Console
Product Categories
IT
● Monitor
● Other PC Peripherals
○ External HDD
○ Keying Device (Keyboard)
○ PC Speaker
○ Pointing Device (Mouse)
● PC
○ Desk PC
◦ All-in-One PC
◦ Desk PC (ex AIO)
○ Mobile PC
◦ Netbook PC
◦ Notebook PC
◦ Computing Tablet
○ Media Tablet
● Printing
○ Printer
○ Printer Cartridge
5. Photo
● Digital Camcorder
○ Action Camera
○ Digital Camcorder ex-Action Camera
● Digital Still Photography
○ Digital Still Camera
◦ Compact Camera
◦ Compact System Camera (Mirrorless)
◦ DSLR Camera
○ Interchangeable Lens
Product Categories
Telecom
● Mobile Handsets
○ Mobile Phone
○ SmartPhone
● Other Telecom
○ Headset
◦ Headset ex-Mobile Stereo
◦ Mobile Stereo Headset
○ Line Phone
◦ Fixed Line Phone
◦ Mobile Line Phone
● Wearables
○ Health & Fitness Tracker
○ Smart Eyewear
○ Smartwatch
○ Wrist Sport Computer
○ Locator
○ Connected Watch
○ Hearables
6. Analysis Considerations: Geographical, Financial
• North America
• Western Europe
• Developed APAC
• Exchange Rates (FX)
• Sales Tax
• Tech Subsidies
• Central /Eastern Europe
• Latin America
• Emerging APAC
• Middle East/ Africa
Developed Emerging
9. Global Economic Picture
6% 6% 5% 4% 4% 4%
13% 12% 11% 11% 12% 12%
17% 18% 19% 21% 22% 22%
8% 8% 8% 7% 7% 7%
8% 8% 8% 8% 7% 7%
24% 24% 25% 27% 27% 27%
23% 23% 24% 22% 22% 21%
2012 2013 2014 2015 2016Fcst 2017Fcst
GDP* distribution by Region - USD
C&E Europe/CIS Developed Asia Emerging Asia Latin America Middle East & Africa North America Western Europe
* Source: IMF, OCT 2016
World GDP
2016 = 3.1%
2017 = 3.4%
10. 2017 Global Economy:
Realignments, Long-Term Trends, New Shocks
• Uncertainty underscores outlook
• Brexit, trade risks and Trump
• Some firming of commodities pricing
• Sentiment toward emerging markets improving – Asia looking
strong
• Advanced economies wrestle with new political landscape
– USA, UK, Korea, Brazil
• China: consumer spending strong, capital spending weak
18. Smartphones Value Share by Region (USD)
Latin America
7%
C&E
Europe/CIS
4%
North
America
18%
Emerging
Asia
39%
Middle East &
Africa
10%
Western
Europe
12%
Developed
Asia
10%
Developed
40%
Emerging
60%
19. 2011 2012 2013 2014 2015 2016 2017
Think Globally, Connect ‘Mobilly’
Global Tech Device Sales Revenue
51%
Other Device Categories
Smartphones and Tablets
63%
2017 Tech Spending
586 Billion USD
Smartphones
Tablets
Mobile PCs
Source: GfK/CTA Digital World
22%
44%
23. Developed Regions Dominate Mobile PC Sales
778 749 731 726 723 664 684 679
2010 2011 2012 2013 2014 2015 2016 2017
Latin America
3%
C&E
Europe/CIS
4%
North America
32%
Emerging Asia
20%
Middle East &
Africa
10%
Western Europe
20%
Developed Asia
11%
Mobile PC Values share by Region (USD)
Developed
63%
Emerging
37%
Avg. Selling Price (USD)
25. Smaller Screens = Bigger Viewing Profile
62%
51%
16%
21%
5%
12%
14%
8%
3%
7%
1%
2%
2012
2016
Television Smartphone Laptop Desktop Tablet Other
Source: The Evolving Video Landscape (2012)
Source: 2016 Video Study
USA: Average Share of Video Viewing on Each Device
26. Global 4K UHD Sales Volumes (in Millions)
10.2
31
52.7
81.9
2014 2015 2016 2017
Source: GfK
27. The New Normal for TV
(Revenues in Billions USD)
127 132 135
119
106 102
3
11 8 5
-12%
0% 0%
-14%
-11%
-3%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
0
20
40
60
80
100
120
140
2012 2013 2014 2015 2016fcst 2017fcst
141 141
122
108 105
141
3 OLED
Plasma
CRT
LCD
y/y TV
28. Global Wearables Market In High Gear
(Units in Millions)
26
45
66
87
19
38
75
7
8
11
14
122%
58%
50%
0%
20%
40%
60%
80%
100%
120%
0
20
40
60
80
100
120
140
160
180
2014 2015 2016fcst 2017fcst
35
77
122
184
3
Others Wrist Sport Computer Smartwatch Health & Fitness Tracker y/y Wearables
Western Europe and China
key markets to watch in
2017, as they gain on the
U.S. market’s early
wearables lead
33. Latin America | Seeking Economic Redemption?
• Brazil – tough recession, infrastructure
• Argentina – more economic weakness
• Venezuela – soaring inflation
• Economic challenges dim 2017 outlook for tech
spending
• Telecoms is expected to return to growth in 2017,
while the other main categories continue to decline
• Some emerging product markets are still small
35. North America | Three Amigos?
• USA – CCI=113.7 highest since 2001. Employment/wages, spending
and interest rates up.
• Mexico – modest growth. Crime, corruption, immigration issues
present headwinds.
• Canada – impact of oil slowdown. Trade with USA and EU to rise.
• Demand for 2017 revised up, driven by expected improvement in
smartphones and PC demand.
• Revenue decline expected to moderate slightly due to increasing
ASP’s within main sectors
• Wearables and audio products are among the fastest growing
products.
37. Western Europe | Mind the Gap
• Brexit impact and potential aftershocks still unclear
• EU public debt; immigration tensions spark
nationalism
• More headwinds to economic growth than
tailwinds
• Smartphones sales stable. Softening demand for
other major categories.
• Streaming video adding new life to living room
entertainment.
39. C&E Europe | Going for Growth!
• Central and Eastern Europe economy growing steadily at
3.0%. EU development funds to fuel more growth
although currencies pressures present headwinds. Trade
tightening could hurt.
• Ukraine and Russia remain in focus 2017.
• Marginal improvement in tech end-demand in most
countries. 2016 revenue gains defined by smartphones
and LCD TV.
• Replacement cycles quickening. Sales orient towards
higher-end devices with better user experience and
higher ASP.
• Growth continues for emerging products like wearables.
41. China = fully developed tech market
• China
• Malaysia &
Vietnam
Utility /
Productivity
• Indonesia
• Philippines
Communication /
Information
• Tech is fully integrated into daily life &
used for enjoyment / entertainment
• Few barriers other than access to
brands
• Robust channels – online purchasing
• Tech use more basic – supports
communication & productivity
• Markets still developing in terms of:
• Internet
• Channels – largely in-store
purchase which may contribute
to limited access
Entertainment
42. Emerging Asia | Growth Beyond China
• China GDP 6.4% in 2017 as turn toward service/innovation
economy continues.
• India is the new China. GDP growth 7.5% through 2020.
• Other countries seeing lift in end-demand. Chinese brands
capitalizing.
• Smartphones dominate the tech landscape.
• Bifurcated strategy: budget phones and high-performance
models.
• Among fastest-growing products are 4K Ultra HDTV, action
cameras, wearables and audio products.
June 7-9, 2017
Shanghai, China
44. Developed Asia | Active Aging with Technology
• Weakness moderates in all key countries, 2017 outlook for
Japan GDP growth is positive, but still historically low.
• South Korea moving past political scandal
• PC sales improving; smartphone outlook stable.
• Photo declining.
• Wearables seeing strong growth.
• High adoption of active aging tech?
46. Middle East & Africa | Hope for Peace
• Conflicts across the region continue to create
headwinds to growth.
• 2017 outlook remains positive, driven by improved
demand in a some countries, as UAE and Egypt.
• Smartphones domination of tech landscape even
more pronounced here.
• Rising competition driving down prices, but also
revenues.
47. Global Tech Spending Share by Region
7% 7% 7% 6% 6% 5%
6% 6% 6% 4% 4% 4%
22% 23% 22% 25% 24% 24%
25% 26% 27% 29% 30% 30%
8% 8% 9% 9% 8% 9%
19% 19% 19% 17% 17% 17%
13% 11% 11% 10% 10% 10%
2012 2013 2014 2015 2016fcst 2017fcst
Developed Asia
Western Europe
M.E. & Africa
Emerging Asia
North America
C&E Europe
Latin America
48. Global Consumer Tech Unit Sales Leveling Off
(in Millions)
6,835 6,708 6,711
6,389 6,211 6,187
-1%
-2%
0%
-5%
-3%
0%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2012 2013 2014 2015 2016fcst 2017fcst
Units y/y
50. Why is Global Tech Spending Lower?
• Strong dollar unfavorable to conversion of global currencies.
– Global GDP growth of 3.4% in 2017
– China growth moderating, Euro and Yen weak
• Volume growth flat / negative in core categories: Smartphones, PCs, TVs
– Tablets units down 10% in 2017
• Retail prices trending lower in categories with big impact:
– Smartphones (-3%); TV (-5%); Laptops (-1%)
• Uncertainty underscores outlook for end-demand
– Geopolitical (Trump, Russia); Trade risks (TPP, Brexit), Commodities pricing (Oil)
51. Steve Koenig
Senior Director, Market Research
@KoenigSteve
Go here for slides: CTA.tech/salesandforecasts
Closing Announcements