The document discusses various propaganda tools and techniques used during World War 1 to promote the war effort and demonize the enemy. These tools included emotional appeals by portraying the enemy as evil or a threat, using patriotic symbols to appeal to national pride, disseminating half-truths and misinformation to blame the enemy, coining catchy slogans, and employing evocative visual symbols. Propaganda also made use of humor and caricatures targeting the enemy. The goal of propaganda was to recruit soldiers, generate financial support, and unify public opinion behind the war effort.

1. WWoorrlldd WWaarr OOnnee
PPrrooppaaggaannddaa

3. •Recruitment of soldiers, either through draft or
voluntary enlistment
•Financing the war effort through the sale of
war bonds- loans from citizens to the
government or new taxes
•Eliminating dissent and unifying the country
behind the war effort
•Conservation of resources such as food, oil and
steel - necessary to wage war
•Participation in home-front organizations to
support the war effort

5. TTTToooooooollll:::: DDDDeeeemmmmoooonnnniiiizzzzaaaattttiiiioooonnnn enemy portrayed as evil,
menacing, murderous,
aggressive
attempts to remove
confusion, ambiguity about
whom public should hate
enemy portrayed as hairy
beast or the devil himself
blames enemy for crimes
against women, children,
other noncombatants

6. TTTToooooooollll:::: EEEEmmmmoooottttiiiioooonnnnaaaallll AAAAppppppppeeeeaaaallll plays on emotions to
promote the war effort
primary targeted
emotion: fear — the
more frightened a
person is, the more
likely he’ll react
enemy portrayed as
hairy beast or the devil
himself
desired result (action)
explained by
propagandists

7. TTTToooooooollll:::: NNNNaaaammmmeeee CCCCaaaalllllllliiiinnnngggg
uses loaded labels to
encourage hatred of
the enemy
Labels like
“Commies,” “Japs,”
“Huns,” reinforce
negative stereotypes
and continue
demonization of the
enemy

8. TTTToooooooollll:::: PPPPaaaattttrrrriiiioooottttiiiicccc AAAAppppppppeeeeaaaallll
utilizes patriotic
language or symbols
to appeal to peoples’
national pride

9. Tool: TTToooooolll::: HHHHaaaallllffff----TTTTrrrruuuutttthhhhssss oooorrrr LLLLiiiieeeessss
involves deception or
twisting the truth
small element of
truth may be
included to make
argument more
persuasive
example: blame the
enemy for war;
portray our country
as the victim of
aggression

10. TTTToooooooollll:::: CCCCaaaattttcccchhhhyyyy SSSSllllooooggggaaaannnnssss
memorable phrases used
to foster support for the
war
“Remember the Maine!”
“Remember the Alamo” –
slogans that encouraged
using arms against Spain
and Mexico.
U.S. poster shows a
soldier returning from
service in WWI.
Soldier's uniform and his
loving family reinforces
caption.

11. TTooooll:: EEvvooccaattiivvee
VViissuuaall SSyymmbboollss
uses symbols that
appeal to emotions:
flags
statues
mothers
children
enemy uniforms

12. Tool: TTToooooolll::: HHHHuuuummmmoooorrrr ooooffff CCCCaaaarrrriiiiccccaaaattttuuuurrrreeeessss
captures viewer’s
attention using
humor to promote
war effort
Enemy is almost
always the butt of
the propagandists’
jokes.

13. EEvvaalluuaattee tthhee ffoolllloowwiinngg
ppoosstteerrss ttoo ddeetteerrmmiinnee tthhee
pprrooppaaggaannddiissttss’’ ttoooollss..

16. Unknown Artist. Our cities, villages and
churches wait for the liberation.