This introductory-level SEO presentation will cover best practices in optimizing your website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
React seo tips to build seo friendly web applicationsKaty Slemon
Learn how to develop a website with React SEO so that it ranks on search engines. Read the challenges and best practices for developing SEO-friendly websites.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
[Part 1] understand google search console outrankcoOutrankco Pte Ltd
Outrankco Pte Ltd
LINK@AMK, 3 Ang Mo Kio Street 62, #02-02, Singapore 569139
https://outrankco.sg/
https://www.google.com/maps?cid=17158903996097548981
10 Commonly Missed SEO Opportunities For Wordpress AwesomenessJason White
Are you missing opportunities when it comes to optimizing WordPress websites for search engine success?
This deck offers something for all levels. Jason White, DragonSearch's Director of SEO, discussed the importance of site speed, SEO optimization plugins, site maps, mobile considerations, social integration (and how to optimize for social), schema markups, authorship, blogging and maintenance at 2014 Word Camp NYC.
Google algorithm details 2021
"CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Google Webmaster Tools - Beginner's GuideJahid Hasan
Comprehensive presentation on Google Webmaster Tools (GWT) - Why you need Google Webmaster Tools, How to setup GWT and All other important issues involved in GWT. Hope, you will love this!
How to Enhance Your SEO When Redesigning an Ecommerce Website - Tarun Gehani,...Tarun Gehani
With over 40% of traffic to e-commerce websites coming from organic search, it is imperative to take the necessary steps to preserve your SEO when embarking on a redesign. Learn current, reliable SEO best practices to deploy all along the web design process, to maintain (and increase) your SEO.
It’s generally accepted that traffic loss is inherent to any website relaunch, but with proper planning and preparation, you can mitigate nearly any hiccup to your keyword rankings and traffic. Conducting an SEO audit prior to embarking on the redesign process will enable you to deeply understand which elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. This is especially important for e-commerce websites which traditionally are much larger, more complex, and more prone to simple oversights which could have dire consequences. Learn how to preserve (and enhance) your e-commerce SEO by understanding how search engines and users interact with your unique website and set yourself up for a successful website relaunch!
Increase Your Website's Visibility - Tarun Gehani, SEO Director #WordPressAnn...Tarun Gehani
Wednesday, July 31, 2019
6:00 PM to 8:00 PM
Room USB 2260, Undergraduate Science Building, 204 Washtenaw Ave, Ann Arbor MI 48109
Topic: How to Optimize Your WordPress Website Using SEO Best Practices
Speaker: Tarun Gehani, SEO Lead, Pure Visibility
Talk Level: All
Overview: This introductory-level SEO presentation covers best practices in optimizing your WordPress website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
React seo tips to build seo friendly web applicationsKaty Slemon
Learn how to develop a website with React SEO so that it ranks on search engines. Read the challenges and best practices for developing SEO-friendly websites.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
[Part 1] understand google search console outrankcoOutrankco Pte Ltd
Outrankco Pte Ltd
LINK@AMK, 3 Ang Mo Kio Street 62, #02-02, Singapore 569139
https://outrankco.sg/
https://www.google.com/maps?cid=17158903996097548981
10 Commonly Missed SEO Opportunities For Wordpress AwesomenessJason White
Are you missing opportunities when it comes to optimizing WordPress websites for search engine success?
This deck offers something for all levels. Jason White, DragonSearch's Director of SEO, discussed the importance of site speed, SEO optimization plugins, site maps, mobile considerations, social integration (and how to optimize for social), schema markups, authorship, blogging and maintenance at 2014 Word Camp NYC.
Google algorithm details 2021
"CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Google Webmaster Tools - Beginner's GuideJahid Hasan
Comprehensive presentation on Google Webmaster Tools (GWT) - Why you need Google Webmaster Tools, How to setup GWT and All other important issues involved in GWT. Hope, you will love this!
How to Enhance Your SEO When Redesigning an Ecommerce Website - Tarun Gehani,...Tarun Gehani
With over 40% of traffic to e-commerce websites coming from organic search, it is imperative to take the necessary steps to preserve your SEO when embarking on a redesign. Learn current, reliable SEO best practices to deploy all along the web design process, to maintain (and increase) your SEO.
It’s generally accepted that traffic loss is inherent to any website relaunch, but with proper planning and preparation, you can mitigate nearly any hiccup to your keyword rankings and traffic. Conducting an SEO audit prior to embarking on the redesign process will enable you to deeply understand which elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. This is especially important for e-commerce websites which traditionally are much larger, more complex, and more prone to simple oversights which could have dire consequences. Learn how to preserve (and enhance) your e-commerce SEO by understanding how search engines and users interact with your unique website and set yourself up for a successful website relaunch!
Increase Your Website's Visibility - Tarun Gehani, SEO Director #WordPressAnn...Tarun Gehani
Wednesday, July 31, 2019
6:00 PM to 8:00 PM
Room USB 2260, Undergraduate Science Building, 204 Washtenaw Ave, Ann Arbor MI 48109
Topic: How to Optimize Your WordPress Website Using SEO Best Practices
Speaker: Tarun Gehani, SEO Lead, Pure Visibility
Talk Level: All
Overview: This introductory-level SEO presentation covers best practices in optimizing your WordPress website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
This presentation gives you an idea of how google search engine works and how it provides better and efficient results to the end users and what are the steps to be taken get better page ranking for the websites.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.
Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.https://www.gashwatechnologies.com/search_engine_optimization_himachal_shimla.html
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Search Engine Optimisation - Have you been crawled over?Marshal Yung
Valentine's Day on 2011 was a little different. I was invited to present a talk on the topic Search Engine Optimisation (SEO) to a group of students from Tunku Abdul Rahman College (Kuala Lumpur). Here are my slides on the love and hate between a search engine and a website.
Website Optimization How to Increase Page Performance and More Boundify
Join us for our sixth Greenville HUG meeting of 2023 and learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization.
Similar to How To Increase Your Website's Visibility - SEO Best Practices - LA2M Presenation (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. @PureVisibility #LA2M
Who is Tarun Gehani?
2
● Started building in WordPress in 2008
● Learned SEO ~same time by experimentation, testing theories
● Built & managed a web design/marketing consultancy for ~7 years
● Worked w/ GM, Mr. Clean, Delta Faucet, U of M, StudioCDN
Tarun Gehani
SEO Director @PureVisibility
linkedin.com/in/tarungehani
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Why does SEO matter?
93% of online experiences begin with a search engine.
81% of people perform online research before making a
large purchase.
44% of people start their online shopping journey with a
Google search.
“SEO is one of the only online marketing channels that,
when set up correctly, can continue to pay dividends
over time.” - Moz.com
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Search engine basics
In simple terms, there are two main functions, or duties, of Google Search:
Store. Crawl information* on the web, store it in its index.
Retrieve. User inputs a search query, apply the algorithm and retrieve the most
relevant page** of results.
*I purposefully do not say “web pages” here. Google now uses RankBrain, adding to the Knowledge Graph.
**I purposefully say “results page” here. Not only does Google’s algorithm order web pages based on ranking factors, but they ideally will have the
user remain on google.com and so therefore includes related content, media, etc. to match the user’s intent behind the searched key phrase.
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How Google stores content in its index
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Web Crawler:
● Follows links from webpage to
webpage
● Scans the HTML
● Reviews the content to see if it has
changed since last time it crawled
● Updates the page in its Index
Index:
● Trillions of webpages
● Has different patents to
calculate “term frequency”,
evaluate content coverage,
determine relevance, site
authority, trustworthiness, etc.
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How Google retrieves content for search
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When a search is performed:
● Google interprets the words and phrases
● Applies the algorithm and scans the database
● Returns the most relevant page of results
Google determines the highest quality results based on over 200 ranking factors.
To return the most appropriate answer for the user’s perceived situation, Google considers
additional inputs such as user location, device, past searches and content consumed.
11. Top 3 Ranking
Factors
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According to Google themselves.
Content
Long-form: Google Panda
Links
Real-time: Google Penguin
RankBrain
ML + LSI: Google Hummingbird
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Links
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● Backlinks from other websites pointing to yours
● Seen as a “vote of confidence” or trust signal
● Links from high authority domains pass along
stronger signals
● Topical relevance matters
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RankBrain
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Google’s machine learning algorithm,
in use since 2015.
● Understanding search queries (keywords)
● Measuring how people interact with the
results (user satisfaction)
Source: Backlinko.com
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Before RankBrain, Google would scan
pages to see if they contained the exact
keyword someone searched for.
Today, RankBrain actually understands what
you’re asking (and provides accurate results).
RankBrain
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As the machine grows, feed it new data.
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Structured data helps search engines understand
the information on web pages and provide richer
search results. Schema.org
Tools:
● Search.google.com/structured-data/testing-tool
● Google.com/webmasters/markup-helper
● SchemaApp.com (WP Plugin)
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Schema markup in JSON-LD
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● Adding markup to your HTML
improves the way your page displays
in SERPs by enhancing the rich
snippets that are displayed beneath
the page title.
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Local Maps
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● Map pack with ratings, price, address
● Stripped away SERP features (mobile UX)
● Organic results are comparison guides
● How to optimize:
○ Schema.org local markup
○ Consistent NAP listings
○ Claim and optimize local profiles
○ Get local reviews
● Tools:
○ Google My Business
○ Moz Local
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Satisfy the user (optimize for intent)
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● Google’s goal = our goal
○ Give people the content they seek
○ When they seek it
○ In the format they wish to consume
● How?
○ Create content based on
problem/solution information quest
○ Use text, image, audio, video
○ Base content topics on user intent
31. Building the
pillars of support
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Technical
● Crawling
● Indexing
● Rendering
Content
● Keyword Targeting
● Meta Tags & On-Page Elements
● Content Depth & Topic Coverage
Links
● Internal Linking
● Referring Domains
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Technical SEO Influences
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Crawling:
● How can I make my website quick and efficient for crawlers?
● What people or processes do I need in place for continual optimization?
Indexing:
● Be aware of changes to your webpages’ indexation status.
● Ping googlebot when you update or publish new content.
● Periodically review technical aspects of your website.
● Use structured data to give more visibility to your content.
Rendering:
● Make sure your site loads quickly and efficiently for its visitors (both human and machine).
● Review the many device/OS combinations and how your site displays/functions.
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Technical SEO Review
Review technical elements influencing Google’s ability to efficiently crawl and
accurately index your site’s pages.
● Site Audit (manual checklist/review, SEMrush, Screaming Frog)
● Page Speed (Google PageSpeed Insights, GTMetrix.com)
● Google Search Console Indexation and Performance Report
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Check site:example.com in Google’s index
● Perform a site search to see
roughly how many of your pages
Google has in its index
● Quick way to see how your Titles
and Metas are displayed
● Find previously unknown
sub-domains
● Insight into possible duplicate
content or “junk” pages being
crawled and indexed
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Review example.com/sitemap.xml
● XML sitemap lists out all your site’s
pages in a format that’s easy for
the crawler to understand
● One of the first places googlebot
goes when reviewing a website
● Make sure only 200-status URLs
● Free tools to generate sitemaps
● Yoast SEO plugin for WordPress
● Upload to Google Search Console
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GTMetrix.com
● Use multiple tools or sources in
your analysis
● Many variables in page load time
○ User location
○ Device type
○ Network speed
● Reduce Total Page Size and
number of Requests
● Use Caching and Compression
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Analytics
● Review Avg. Page Load
Time to see page by page
where you can improve
● See if certain page-types or
design elements slow down
the page and make
adjustments as needed
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Improve Page Speed: Optimize Images
The most significant culprit to slow page load speed is usually large images.
● Crop and resize images before uploading them to your site
● Use plugins or tools to compress image file size
○ Gtmetrix.com
○ Smush.it or EWWW Image Optimizer for WordPress
● Enable Lazy Loading to only display images once the user scrolls
● Delete old or unused images from the Media Library
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Improve Page Speed: Minify/Combine
Minify your code by removing extra lines
of space to speed up rendering.
Reduce the number of “calls” between the server
and browser by combining multiple scripts into
one file.
Free tools:
● Autoptimize (WP plugin)
● https://closure-compiler.appspot.com
● Minifycode.com
● JScompress.com, CSSminifier.com
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Improve Page Speed: Caching
Set up browser caching:
● Reduces page load time for repeat visitors
● Particularly effective on ecommerce sites since
users regularly visit the same areas of the site
WordPress plugins:
● Autoptimize
● W3 Total Cache
Consider upgrading your hosting and using a CDN.
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pillars of support
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Technical
● Crawling
● Indexing
● Rendering
Content
● Keyword Targeting
● Meta Tags & On-Page Elements
● Content Depth & Topic Coverage
Links
● Internal Linking
● Referring Domains
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Persona development
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What are personas?
● Hypothetical representations of your
ideal customers
● The basis of any marketing strategy
● Confidently create content you know will
address their pain points and help solve
their challenges
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Persona development
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How do we create them?
● Survey current customers
● Focus groups
● Speak with sales team
● Interview support team
Define the following:
● Demographics, psychographics
● Pains/challenges, behavior patterns
● Motivations, goals
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Optimizing for user intent
Top of Funnel
● Broad topic, variety of subjects
● Emotion-provoking, informative content
Middle of Funnel
● Evidence they need what you provide
● Partial understanding of your offering
Bottom of Funnel
● Visitor is convinced; ready to take action
● Include prices, return policy, social proof
Decision
Consideration
Research
Awareness
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Keyword Research Process
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● Export your current ranking keywords
and those of your competitors
● Survey your customers (interviews,
focus groups, surveys, CRM data)
● Expand keyword ideas using tools,
forums, online communities
● Align with target personas’ need
states and search intent
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Google.com
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● Search your keyword on Google to see
the type of SERP features
○ Text ads
○ Shopping ads
○ Featured snippets
● Review “People Also Ask” to find closely
related, semantic questions
● Pay close attention to who is ranking
highly and review their backlinks metrics
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People Also Ask
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● PAA is great insight into how Google
interprets the term/subject matter
● When creating content, include sections
on your page with questions and answers
● Use long-tail keywords in your content.
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● Scrapes question queries from
Google SERPs and organizes them
based on type, related terms, etc.
● Export to CSV
AnswerThePublic.com
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Breaking down content
● One main target keyword (or concept) per page
● Clearly describe early on what your page is about
● Use synonyms, variations, related terms throughout your writing
● Start with emotion, follow with logic
● Action-oriented, benefit-driven language
● Always include a relevant call-to-action
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Body content
● Write for your audience
● Format page layout so text is scannable
● Link to reputable external resources
● Make it easy for readers to link and share
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Writing SEO Content
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Maintaining a blog enables you to continually write
new content to expand your keyword profile
● Target long-tail keywords
● Create resource or buyer’s guides
● Use rich media
● Entice visitors to dive deeper into the site
● Internally link to category and product pages
Source: socialtriggers.com
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Title tags
● Help searchers (and search engines)
understand what the page is about
● Most important on-page ranking factor
● Ideal length is 35-55 characters
● Include keyword first, or early
● Unique title tag for each page
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URLs
● Ideal length < 115 characters
● Short, easy to type/remember
● Use main keyword if possible
● Avoid ugly URLs:
○ example.com/?pageID=238
● Avoid long URLs:
○ example.com/blog/2010/02/cat=
clothing/pageID=238.html
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Meta description
● Ideal length 70-155 characters
● Include variations of main keyword
● Does not directly influence rankings
● Use action-oriented language, CTAs
● Entice them to click on your result
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Heading tags
● Each page should have one
<h1> tag for the main heading
● Include your target keyword
● Break up text content by using
subheads <h2> through <h6>
● Incorporate long-tail keywords
or question queries in subheads
<h2> tag
<h3> tag
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Images
● Resize/crop images before uploading
● Use keywords or short description in
image file name vs. “image0029.jpg”
● Use image “alt text”
○ Helps visitors with screen readers
○ Provides additional content
signals to search engines
○ Helps with voice search Good: <img src="escalator.jpg" alt="man on escalator">
Better: <img src="escalator.jpg" alt="man walking on escalator">
Best: <img src="escalator.jpg" alt="man wearing backpack walking
down escalator">
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Link acquisition and reclamation
Low-hanging fruit
● Social profiles
● Local listings & review sites
● Relevant directories
Brand mentions
● Set up Google Alerts or use BrandMentions
Broken backlinks
● Monitor using Ahrefs, set up 301 redirects
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Link building techniques
Broken link building
● Find outdated content
● Search for links pointed to that content
● Create high-value asset and ask for link
Linkworthy Asset Creation
● Most content that gets linked to is
research or data-driven, quotable,
bite-sized, or emotionally-driven.
● Incorporate this type of content
development into your ongoing strategy.
Competitive link analysis
● Use tools to see which sites
link to your competitors
● Reach out to those same sites
Existing relationships
● Ask vendors, suppliers,
customers to link to you
● Write testimonials for products
or services your business uses
● Talk with local media & writers
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Takeaways
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● You don’t need complex analysis to start on SEO:
○ Talk with people about your products and their challenges
○ Create content around how to solve those challenges
○ You’ll be well-ahead of most of your competition!
● Remember: Search engine algorithms are tweaked to reward new, trustworthy,
reputable content that people read and share.
○ Focus on creating value for your users versus on ways to “optimize” for each
new algorithm update
● Don’t just guess or blindly follow best practices…
○ experiment, review the data, make adjustments and continue to improve!