Working in the creative or design industries, much of your marketing relies on beautiful imagery. Beautiful images are a good start, but cleverly crafted content can make all the difference. Words give your work further clarity, reach and exposure – and, in the digital age, make you easier to find online. Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way. It’s not just about writing but about thinking. And thinking differently. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience? Creative copywriting is inspiring to read and has a voice that makes a brand stand up and stand out. But it’s about more than having a way with words. It’s about being original with an idea and tapping into people’s hearts and heads. It’s about having a headline that makes people look twice and a copy that makes people want to read end to end. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. CREATIVE COPYWRITING
lia s. Associates
CREATIVE
COPYWRITING

2. CREATIVE COPYWRITING
COPYWRITING
Writing for branding, design, advertising and marketing

3. CREATIVE COPYWRITING
Communicating in
an original way
guidelines + imagination + inspiration

4. CREATIVE COPYWRITING
It's about deadline and
sticking to the brief,
while crafting with the creativity and style of
the poet and storyteller.

5. CREATIVE COPYWRITING
JOURNALISTS
The message has to be factually correct, balanced and fair.
Journalists are allowed to take a stance which could reflect
the media or the writer's own opinion.
COPYWRITERS
No room for your personality in the copy that you write;
you are simply a hired mouthpiece for your client.

6. CREATIVE COPYWRITING
It's about communicating
in an original way
guidelines + imagination + inspiration

7. CREATIVE COPYWRITING
Copywriting is all about
sticking to a brief
While paying homepage to the creativity
and style of the poet & storyteller

8. CREATIVE COPYWRITING
There is no room for your
personality in your copy
you are simply a scribe, a hired mouthpiece
for your client.

9. CREATIVE COPYWRITING
Brand’s voice that must come
through, loudly and clearly
Set aside your ego and forget all ideas about
expressing your own thought

10. CREATIVE COPYWRITING
There is always the need for a
creative or conceptual idea to
underlie your approach.
you must make sure the overall message you’re
communicating is targeted, relevant and inspiring

11. CREATIVE COPYWRITING
It is the BRAND VOICE
loudly and clearly
Set aside your ego, darling.
Forget the idea of expressing yourself.

12. CREATIVE COPYWRITING
Exhibit #1: The Economist
Good writing make things happen

13. CREATIVE COPYWRITING
Take aim, you’re targeting
your audience
Build up a profile of the audience,
understanding what they're like and decide on a
style of language of that they will relate to

14. CREATIVE COPYWRITING
Sell the benefits, not the
features
Don’t tell your customers what something does;
tell them how or why it will improve their lives

15. CREATIVE COPYWRITING
Promising, Delivering,
Reminding
Never delivering something that it’s not true

16. CREATIVE COPYWRITING
Intrigue keeps interest alive
Invite and intrigue them to remain interested
and let them make up their own minds

17. CREATIVE COPYWRITING
Exhibit #2: Dove
Focus solely on the target audience

18. CREATIVE COPYWRITING

19. CREATIVE COPYWRITING
Exhibit #3: MetLife and Patek Phillipe
Sell the benefits, not the features

20. CREATIVE COPYWRITING

21. CREATIVE COPYWRITING
Exhibit #4: Rolls-Royce
Promising, Delivering, Reminding

22. CREATIVE COPYWRITING
Exhibit #5: Häagen-Dazs
Intrigue

23. CREATIVE COPYWRITING

24. CREATIVE COPYWRITING

25. CREATIVE COPYWRITING
Exhibit #6: Donna Karan
Keep it simple

26. CREATIVE COPYWRITING

27. CREATIVE COPYWRITING
Exhibit #7: Australia Post
Typography is the icing

28. CREATIVE COPYWRITING

29. CREATIVE COPYWRITING

30. CREATIVE COPYWRITING
THE HIDDEN STRUCTURE

31. CREATIVE COPYWRITING
Headline
Grab attention. Provoke interest.
First paragraph
Clarification to the headline, promise of the following copy.
Body copy
Deliver and/or revelations
to the promises.
Final paragraph
Reminder of promises + what they need to do, if anything.

32. CREATIVE COPYWRITING
Exhibit #8: The Hidden Structure

33. CREATIVE COPYWRITING

34. CREATIVE COPYWRITING

35. CREATIVE COPYWRITING

36. CREATIVE COPYWRITING
Word Bank
Collection of evocative words that create the
feeling.

37. CREATIVE COPYWRITING
Brand Dictionary
Brand's particular words and phrases.
Ambiguity must not be tolerated.

38. CREATIVE COPYWRITING
Tone of voice
A collection of phrases and words, short sentences and
expression that characterize your brand.

39. CREATIVE COPYWRITING
Typography is icing on your
cake
A phase or word set in a skilled way can have
enormous impact

40. CREATIVE COPYWRITING
Keep it simple
Your copy should be as clear and digestible as
possible, so make life easy for yourself and keep
everything simple.

41. CREATIVE COPYWRITING

42. CREATIVE COPYWRITING
Tone-of-voice
➔ Word Bank
Collection of evocation word that create feeling that you
wish to maintain in your copy,split into different
categories or shortlist of appropriate words
➔ Brand Dictionary
collection of your brand's particular phrases
1. generic term and the correct way to use for client
2. the common jargon/abbreviation that needs to be
explained

43. CREATIVE COPYWRITING
THE ART OF
COPYWRITING

44. CREATIVE COPYWRITING
Receiving a brief is an active process
Process, order and prepare thoroughly

45. CREATIVE COPYWRITING
Where and how do not matter. When does.
Brainstorm for creative inspiration

46. CREATIVE COPYWRITING
Formulate your concept
Editing

47. CREATIVE COPYWRITING
Assessing

48. See you at IG @liasidik with weekly updates and new insights!
lia s. Associates