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Brand Building 101
Rahul Krishan Ahuja
What is a brand?
A Promise.
An Expectation
A Differentiator.
An Experience.
What is your brand?
Who YOU are.
Who you WANT to be.
Who are you PERCEIVED to
be.
What defines your brand?
Value (costs)
Innovation
Experience
Need
Greed
How-What-When-Why-Whom-Where
What is your company's mission? Why?
What are the benefits and features of your products or
services?
What do your customers and prospects already think of
your company? Who?
What qualities do you want them to associate with your
company?
How to build a brand?
Be Certain.
Define your brand’s
persona.
Develop an Identity & a Voice.
Be consistent on social
media
Blog.
Customer first.
Take advantage of Co-
Branding.
Get Branding.
The Name & Logo is first impression.
Be Daring. Dare!
Share.
Care.
Grow.
DO NOT EVER BE BORING
And Finally!
ALWAYS BRAND YOURSELF
Rahul Krishan Ahuja
Counted One
OTB Entertainment
Pandolin.com
Admaws.com
RKB Ahuja
@rkbahuja
Facebook/Twitter/Instagram/Linkedin/Snapchat
rahul@countedone.com
+919920847390

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Brand building 101