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Brand building 101
The document outlines essential principles of brand building, defining a brand as a promise and differentiator linked to customer expectations. It emphasizes the importance of knowing your brand's identity, mission, and customer perception while providing strategies for effective branding such as being consistent on social media and prioritizing customer needs. Key takeaways include developing a strong brand persona, having a compelling name and logo, and engaging boldly with the audience.
Brand building 101
- 1. Brand Building 101 RahulKrishan Ahuja
- 2. What is abrand?
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- 7. What is yourbrand?
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- 9. Who you WANTto be.
- 10. Who are youPERCEIVED to be.
- 11. What defines yourbrand?
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- 18. What is yourcompany's mission? Why? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? Who? What qualities do you want them to associate with your company?
- 19. How to builda brand?
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- 22. Develop an Identity& a Voice.
- 23. Be consistent onsocial media
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- 26. Take advantage ofCo- Branding.
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- 28. The Name &Logo is first impression.
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- 33. DO NOT EVERBE BORING
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- 36. Rahul Krishan Ahuja CountedOne OTB Entertainment Pandolin.com Admaws.com RKB Ahuja @rkbahuja Facebook/Twitter/Instagram/Linkedin/Snapchat rahul@countedone.com +919920847390