Although it may be a bit similar, writing for printing media is different from writing for digital media. Written content could only be published as physical print, and was therefore static and unchangeable. Today, content can be published online and is in constant flux. As technology has shifted the way information is delivered, readers’ needs have changed, and writers must think about content in a completely new way. When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. The point is to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process. It’s important to target your audience when writing for the web. By knowing who you are writing for, you can write at a level that will be meaningful for them. Use the personas you created while designing the site to help you visualize who you are writing for. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. WRITING FOR WEBSITE & DIGITAL FORMAT
lia s. Associates
WRITING FOR
WEBSITE & DIGITAL
FORMAT

2. WRITING FOR WEBSITE & DIGITAL FORMAT
Website is an invaluable advertising medium for conveying information
about the brand, its character, and its promotional offerings.

3. WRITING FOR WEBSITE & DIGITAL FORMAT
The quality of content
is the most important element
of the digital revolution.
If you don’t do the hard work of preparing
and presenting clearly, you will lose your
audience before they have even started

4. WRITING FOR WEBSITE & DIGITAL FORMAT
Internet is related well with
interactive media
The content you create has to be
informative, clear & compelling

5. WRITING FOR WEBSITE & DIGITAL FORMAT
Copywriters usually lead
the planning & structuring
of a website
Website can reach directly audience
to inform, guide & sell them

6. WRITING FOR WEBSITE & DIGITAL FORMAT
The architect’s advice that “form follows function” certainly applies
to the website as an online advertising tool.
WEBSITE OBJECTIVE

7. WRITING FOR WEBSITE & DIGITAL FORMAT
Thorough preparation
and planning is essential
and simplicity is the key.

8. WRITING FOR WEBSITE & DIGITAL FORMAT
Your visitor don't read,
they scan. They search
for their keywords
Scanning, searching,
random sequence

9. WRITING FOR WEBSITE & DIGITAL FORMAT
Use a brief, punchy and energetic style
that presents your copy as concise
quality information.

10. WRITING FOR WEBSITE & DIGITAL FORMAT
You are the tour guide to the site
How you do this depends on what your audience
expects from the site, and what you feel
will work best.
You must consistent with everything you write

11. WRITING FOR WEBSITE & DIGITAL FORMAT
Give the user full control
of how the content can be
accessed and used

12. WRITING FOR WEBSITE & DIGITAL FORMAT
Establish a coherent plan
for all of the content
before you start.

13. WRITING FOR WEBSITE & DIGITAL FORMAT
Preparation is the key
of success
Take the time to analyze and process the raw
material you are working with, research to add
detail & gain a better insight into the target
audience, marketplace & client's positions

14. WRITING FOR WEBSITE & DIGITAL FORMAT
Before you begin planning
Write short summary of the site's
intended role, including who is catering
for, what aims to provide them with &
what the overall objective of the project is

15. WRITING FOR WEBSITE & DIGITAL FORMAT
CAUTION !
Scanners don’t like complex
concepts

16. WRITING FOR WEBSITE & DIGITAL FORMAT
If your visitors can’t find
their information easily they
won’t hang around for long.

17. WRITING FOR WEBSITE & DIGITAL FORMAT
Deliver max understanding
with clear navigation

18. WRITING FOR WEBSITE & DIGITAL FORMAT
Visitor should be no more
than three clicks away
from any piece

19. WRITING FOR WEBSITE & DIGITAL FORMAT
Key menu options appear
at the bottom of every page

20. WRITING FOR WEBSITE & DIGITAL FORMAT
Sketch your site plan, each key
section have "landing page”

21. WRITING FOR WEBSITE & DIGITAL FORMAT
Digital formats require you
to cut your copy down
to the bone

22. WRITING FOR WEBSITE & DIGITAL FORMAT
Keep cutting and cutting,
being careful not to lose
any of your core content

23. WRITING FOR WEBSITE & DIGITAL FORMAT
Most visitor don't read any detail
Make your info available
as downloadable document
so they can store on drives

24. WRITING FOR WEBSITE & DIGITAL FORMAT
COPY TECHNIQUE
(promise-deliver,intrique,
benefit-led proposition)

25. WRITING FOR WEBSITE & DIGITAL FORMAT
Gathering together the
available material for
the content is a core part
of your role
Do a separate plan for the writing time
required

26. WRITING FOR WEBSITE & DIGITAL FORMAT
Without personality,
you’re not interesting

27. WRITING FOR WEBSITE & DIGITAL FORMAT
Be confident, and enjoy putting across a strong
personality
Use surprising word, add sense of humour,
be chatty & relaxed will be conversational. Welcome them
when they get to the new page

28. WRITING FOR WEBSITE & DIGITAL FORMAT
Your visitors may be creating
their own content
They are able to compete with other visitor (writing
customer review, conversing in your chatroom,
contributing to blog or posting content
on youtube etc)

29. WRITING FOR WEBSITE & DIGITAL FORMAT
Your tone of voice should be real and credible
Read being conversational & less formal than the client
expect, give clear point
of difference from other

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lia s. Associates