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Multichannel Selling: Why Retailers Win
February 17, 2016
Jake Gasaway: @jakegasaway
Co-founder: @Stitchlabs
1 of 13
2 of 13
WHAT’S STITCH?
Poll For The Audience…
How do you currently manage your inventory? (Choose one)
A.  Spreadsheets
B.  Pen and Paper
C.  An ...
AGENDA
• Why should I Listen?
• Why should I consider multichannel selling?
• What should I watch out for?
• Where should ...
WHY LISTEN?
4 of 13
WHY MULTICHANNEL?
The world is changing.
6 of 13
Poll For The Audience…
For every $100 spent on commerce, what percentage do you believe is
spent online as opposed to in a...
The world is changing.
WHY MULTICHANNEL?
0%!
25%!
50%!
75%!
100%!
Offline! Online!
Offline vs. Online Sales!
Online: +15%
7 ...
Poll For The Audience…
Which statement(s) best represent(s) your company (Choose all that
apply):
A.  We sell only on Amaz...
More channels, more money!
WHY MULTICHANNEL?
8 of 13
WHY MULTICHANNEL?
More channels, more money!
9 of 13
Understand your situation.
WHAT TO WATCH FOR
10 of 13
WHAT TO WATCH FOR
Understand your situation.
11 of 13
Get started and iterate.
WHERE SHOULD I START?
Strategy
Services
Test Strategy
Services
Test
OR
12 of 13
SUMMARY
• The world is changing.
• More channels, more money!
• Understand your situation.
• Get started and iterate.
13 o...
Day 2: How to Expand into New Sales Channels
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Day 2: How to Expand into New Sales Channels

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FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.

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Day 2: How to Expand into New Sales Channels

  1. 1. Multichannel Selling: Why Retailers Win February 17, 2016 Jake Gasaway: @jakegasaway Co-founder: @Stitchlabs 1 of 13
  2. 2. 2 of 13 WHAT’S STITCH?
  3. 3. Poll For The Audience… How do you currently manage your inventory? (Choose one) A.  Spreadsheets B.  Pen and Paper C.  An inventory software solution D.  Within a marketplace or eCommerce platform (e.g. Amazon, Shopify, etc.) E.  Other
  4. 4. AGENDA • Why should I Listen? • Why should I consider multichannel selling? • What should I watch out for? • Where should I start? 3 of 13
  5. 5. WHY LISTEN? 4 of 13
  6. 6. WHY MULTICHANNEL? The world is changing. 6 of 13
  7. 7. Poll For The Audience… For every $100 spent on commerce, what percentage do you believe is spent online as opposed to in a brick-and-mortar store: (Choose one) A.  80% spent online B.  60% spent online C.  40% spent online D.  20% spent online E.  <10% spent online
  8. 8. The world is changing. WHY MULTICHANNEL? 0%! 25%! 50%! 75%! 100%! Offline! Online! Offline vs. Online Sales! Online: +15% 7 of 13
  9. 9. Poll For The Audience… Which statement(s) best represent(s) your company (Choose all that apply): A.  We sell only on Amazon B.  We sell on Amazon and our own branded website C.  We sell on Amazon and other marketplaces D.  We’re looking to expand into additional sales channels
  10. 10. More channels, more money! WHY MULTICHANNEL? 8 of 13
  11. 11. WHY MULTICHANNEL? More channels, more money! 9 of 13
  12. 12. Understand your situation. WHAT TO WATCH FOR 10 of 13
  13. 13. WHAT TO WATCH FOR Understand your situation. 11 of 13
  14. 14. Get started and iterate. WHERE SHOULD I START? Strategy Services Test Strategy Services Test OR 12 of 13
  15. 15. SUMMARY • The world is changing. • More channels, more money! • Understand your situation. • Get started and iterate. 13 of 13

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