1. Institutional Research
21ST CENTURY FOX

2. Background
 21st Century Fox is an American multinational mass media corporation. It is one of
the two companies which were created in 2013 from the split of News
Corporation. Among it's ownership are Fox Entertainment Group, 20th Century Fox
film studio and Fox television network. They also are the parent company of Asian
pay channel operator STAR TV.
 Throughout the years 20th Century Fox has distributed many successful movies,
such as:
Cleopatra (1963) Fight Club (1999) Life Of Pi (2012) Prometheus (2012)

3. Logo throughout the years:
1954-1981

4. Logo throughout the years:
1982-1994 1995-2009 2010+

5. Connotations
 What the audience can connote from the logo
used by 20th Century Fox is that they are quite
a glorified company. The way in which the text
is set in the logo emphasizes the power and
authority which they posses. Moreover, the
moving spotlights around the text are used to
make sure the audience focus on the logo as it
is the main center.

6. Assets owned by the corporation
 As well as the companies previously stated, 21st Century Fox also
owns a number of other highly rated channels, such as:
Sky Italia
All the National
Geographic
Channel's
Blue Sky Studios