This document provides an overview of inbound marketing tactics like search engine optimization, email marketing, social media, blogging and more. It includes various statistics that highlight how inbound marketing is more effective and less expensive than traditional outbound tactics. For example, inbound marketing costs 61% less per lead than outbound marketing and generates real customers and revenue for companies. Additionally, search engine optimization is critical as 70% of search users click on organic results, social media conversations actively influence purchases, and email marketing will grow to a $2 billion industry by 2014. Inbound channels like blogs and social media also acquire more customers and improve search engine rankings compared to outbound tactics.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
This LinkedIn Analytics presentation is part of my MBA class at Baruch College that I teach on Monday nights -- MKT 9715 - I will also be teaching the undergrad class next semester as well as the graduate class.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
This LinkedIn Analytics presentation is part of my MBA class at Baruch College that I teach on Monday nights -- MKT 9715 - I will also be teaching the undergrad class next semester as well as the graduate class.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Is your keyword marketing strategy working? Are you generating magnetic content that draws visitors to your website. Here are some tips that will help turbo charge your efforts
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Is your keyword marketing strategy working? Are you generating magnetic content that draws visitors to your website. Here are some tips that will help turbo charge your efforts
Uncover emerging trends about your website visitors in this unique and exclusive report that analyzes more than 600 million online shopping experiences.
Download the latest edition of the EQ at http://pages.monetate.com/eq/?utm_source=M-S-LinkedIn&utm_campaign=C-R-EQ
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Towards the end of 2011 we used this network to carry out an extensive research project into the salaries and benefits received by lawyers in key markets around the globe.
We received an overwhelming response from over 1,200 legal professionals and, together with our global database of lawyers, the material gathered provides the basis of this report, which we hope will be a valuable resource,
whether you are looking for a new role or to strengthen your team. If you require tailored advice, please do contact us directly.
Paris Web 2014 - Outils de test Cross BrowserCyril Balit
De nos jours, mettre en production une application web c’est la mettre à disposition sur un nombre vertigineux de combinaisons os/browser. Mac OS, Windows, Linux, Iphone, Android, Chrome, Firefox… et le nombre de combinaisons ne fait qu’augmenter.
Du coup il devient coûteux voire illusoire de vouloir disposer de ces environnements pour tester notre application. La bonne nouvelle c’est qu’il existe une panoplie d’outils qui vont vous faciliter la tâche à coup de tests live ou automatisés, de comparaisons de screenshots, de partage de screencasts… Je vous propose un tour d’horizon de ces nouveaux acteurs du testing, leurs fonctionnalités, leurs atouts et leurs faiblesses.
Phil Harrell of HubSpot spoke at the Westchester Digital Summit on the shift towards Inbound Marketing and how it is replacing traditional forms of marketing. In order to be successful in today's world, a business must utilize the Internet and combine Sales + Marketing to create ads and marketing that people will love.
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...Ken Krogue
Inside Sales and Social Selling for Extreme Results.
This presentation has been updated specifically for The American Association of Inside Sales Professionals and was given in Minneapolis, Minnesota.
1- Background: I started the original inside sales department at Franklin Quest (now Franklin Covey), and went to the United States Naval Academy. My hobby is military strategy.
2- Recently ranked #2 in the world of Social Selling
3- My social media experience began when I read this article about 31 days to a better blog.
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Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
* Sophisticated applications, such as social networks and customer co-creation.
* B-to-B social media marketing, beyond blogs.
* What innovators are doing to effect results in the B-to-B space.
Leveraging Facebook's Advertising Objectives to Increase Your Conversionsneedls
Understanding your advertising goals is a crucial step in creative an effective campaign. The right objective = more conversions.
In this training, we’ll be analyzing the various advertising objectives Facebook offers and showing you which ones work the best to get you more conversions.
In this presentation, we cover:
- Why 95% of marketers say that Facebook is the best platform the advertise on.
- How to get the most out of your advertising campaign, regardless of your industry.
- Awareness, Consideration, Conversions: What each of these overarching objectives really mean and how they can work to increase your business.
- The importance of campaign strategy and how it should align with your business goal.
- Quit showing ads to people who have no intention of buying: Most ad spend is wasted on showing campaigns to the wrong people; but it doesn't have to be that way.
- Brand awareness and direct response marketing: how these two strategies can work together to get you a great ROI.
If you're ready to turn more of your advertising dollars into higher profits for your business, and get one step closer to mastering the minefield of social media advertising, then you’ll want to check out this awesome free resource!
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to 120 marketing-stats-charts-and-graphs (17)
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
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Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
4. Audiences everywhere are tough.
They don’t have time to be bored
or brow beaten by orthodox,
old-fashioned advertising.
We need to stop interrupting
what people are interested in
& be what people are interested in.”
CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
7. ALMOST 8 NEW
PEOPLE COME ONTO
THE INTERNET
EVERY SECOND
SOURCE: INTERNETWORLDSTATS.COM, 2012
8. 79%
of online shoppers
spend at least
50%
of their shopping time
researching products.
SOURCE: POWERREVIEWS, FEBRUARY 2012
9. # OF US CITIZENS
300,000,000
200,000,000
SOURCE: FTC, JULY 2010
# OF US CITIZENS
ON THE FTC’S
“DO NOT CALL” LIST
10. % OF PEOPLE
WHO SKIP TV ADS
% DECLINE IN TECH
TRADE SHOW
SPENDING
SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
% OF DIRECT MAIL
NEVER OPENED
12. 47%
will spend more than
they did in 2011
42%
will spend same
89%
of marketers are
11%
will spend less than
they did in 2011
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
maintaining or
increasing their
inbound budgets
13. Direct mail is
very expensive
and ineffective
for new leads.
Marketing Professional
Hardware Technology
11 to 25 Employees
14. The average budget
spent on company blogs &
social media has nearly
tripled in three years.
“THE PORTION OF MY
MARKETING BUDGET
ALLOCATED TO SOCIAL
MEDIA & OUR COMPANY
BLOG …”
21%
9%
2009
2011
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
15. 61% LESS
Inbound marketing costs
per lead than traditional, outbound marketing.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
17. Inbound converts leads into customers
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
18. Inbound marketing tactics
don’t just generate leads.
They generate revenue.
“OUR COMPANY HAS
ACQUIRED A CUSTOMER
THROUGH THIS
CHANNEL.”
62%
60%
57%
52%
44%
40%
20%
0%
Company Blog
LinkedIn
Facebook
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Twitter
19. Customer acquisition by channel
57% of marketers
acquired customers
from blogging
44% of marketers
acquired customers
from Twitter
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
20. Inbound marketing channels cost less
than any outbound channel.
60%
“THIS LEAD-GEN
TACTIC IS BELOW
AVERAGE COST.”
52%
45%
38%
40%
INBOUND
34%
33%
OUTBOUND
28%
19%
20%
0%
Blogs
Social Media
SEO (Organic
Search)
Direct Mail
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Telemarketing
PPC (Paid
Search)
Trade Shows
21. Outbound marketing costs more.
46%
“THIS LEAD-GEN
TACTIC IS ABOVE
AVERAGE COST.”
40%
INBOUND
26%
26%
OUTBOUND
25%
20%
0%
14%
Trade Shows
Direct Mail
Telemarketing
PPC (Paid
Search)
14%
SEO (Organic
Search)
Social Media
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
10%
Blogs
24. Many Americans begin their
purchasing experience by doing online
research to compare prices, quality,
and the reviews of other shoppers.
Even if they end up making their
purchase in a store, they start their
fact-finding and decision-making on
the Internet.”
JIM JANSEN
SENIOR FELLOW
PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT
SEPTEMBER 2010
26. 61%
of global Internet users
research
products
ONLINE.
SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
27. When researching branded products…
44%
of online shoppers begin
by using a search engine.
SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
29. Worldwide, we conduct 131B
searches per month on the web.
PER MINUTE
2,900,000
PER HOUR
175,000,000
PER DAY
4,000,000,000
SOURCE: COMSCORE, JANUARY 2010
32. 70% of the links search users
click on are organic—not paid.
PAID
25%
“WHICH SEARCH
RESULT LINK DID
YOU CLICK ON
FIRST?’”
OTHER
*
5%
*INCLUDES NONTRADITIONAL ORGANIC
RESULTS, SUCH AS
SHOPPING LINKS,
LOCAL RESULTS,
NEWS, ETC.
ORGANIC
70%
SOURCE: MARKETINGSHERPA, FEBRUARY 2007
33. 60% of all organic clicks go to the
top three organic search results.
27%
SHARE OF CLICKS
20%
13%
10%
9%
7%
5%
3%
1
2
3
4
5
6
7
8
RANKING ON SEARCH RESULTS PAGE
SOURCE: MARKETINGSHERPA, FEBRUARY 2007
4%
9
3%
10
34. 75%
of users never
scroll past the
first page of
search results.
SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
35. The average click-through rate for paid
search in 2010 (worldwide) was 2%.
1.3%
YANDEX
1.4%
YAHOO!
2.5%
GOOGLE
2.8%
BING
SOURCE: COVARIO, JANUARY 2011
38. Businesses with websites
of 401-1000
6X
51-100
get
more leads than those with
.
SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
39. Companies that blog have
97% more inbound links.
97%
AVG # OF LINKS
WITHOUT A BLOG
AVG # OF LINKS
WITH A BLOG
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
40. Companies with more indexed web
pages get way more leads.
74
MEDIAN MONTHLY LEADS
236%
22
12
5
<60
7
60-120
121-175
176-310
>311
# OF INDEXED PAGES
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
43. 27% of emails were opened on a mobile device
during the second half of 2011…
30%
27%
25%
20%
20%
15%
10%
5%
0%
Early 2011
SOURCE: KNOTICE, APRIL 2012
Late 2011
…up from
20% during
the first half
of 2011
44. >80% of email marketers send the same
content to all subscribers
SOURCE: EXPERIAN, APRIL 2012
45. The word "exclusive" in email promotional
campaigns increases unique open rates by 14%.
14%
Not Exclusive
SOURCE: EXPERIAN, APRIL 2012
Exclusive
46. 84% of B2B
marketers use
segment targeting
in their email
campaigns.
SOURCE: BTOB MAGAZINE, MARCH 2012
47. 59%
of B2B marketers say
email is the most
effective channel in
generating revenue.
$$$$$$$
SOURCE: BTOB MAGAZINE, MARCH 2012
55. While social media is not the silver
bullet that some pundits claim it to
be, it is an extremely important
& relatively low cost touch point
that has a direct impact on sales
& positive word of mouth.”
JOSH MENDELSOHN
VICE PRESIDENT
CHADWICK MARTIN BAILEY
57. % OF CHANNEL USERS WHO ACQUIRED A
CUSTOMER THROUGH THIS CHANNEL
Social media & blogs generate real customers.
62%
60%
57%
52%
44%
40%
20%
0%
Company Blog
LinkedIn
Facebook
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Twitter
58. US Internet users spend 3X more
minutes on blogs & social networks
than on email.
VIDEOS/MOVIES
4%
PORTALS
4%
EMAIL
ONLINE GAMES
8%
10%
SOCIAL
NETWORKS/BLOGS
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
24%
59. Social media use in the U.S. has
increased by 356% since 2006.
2006
SOURCE: NETPOP RESEARCH, ARIL 2012
2012
60. Social media penetration keeps growing
across different age groups.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0-11
12-17
18-24
25-34
35-44
45-54
55-64
65+
INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH
SOURCE: EMARKETER, FEBRUARY 2011
61. The world is becoming more SOCIAL.
4.6
4.4
3.7
2.9
2.7
2.3
1.8
Shopping
Browsing
Gaming
Multimedia
Social
News
AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE
SOURCE: TNS, OCTOBER 2010
Email
63. The top 20% of B2B
marketers in social
media lead generation
have increased revenue
by 20% in 2011.
SOURCE: ABERDEEN RESEARCH, MARCH 2012
64. Social media conversations
actively influence purchases.
55%
ON SOCIAL MEDIA, I AM
MOST INFLUENCED BY…”
55%
51%
39%
38%
35%
26%
FRIENDS
PEOPLE LIKE
YOU
EXPERTS
SOURCE: EMARKETER, MAY 2010
ONLINE
FRIENDS
BRANDS
RETAILERS INFLUENTIAL
BLOGGERS
65. 63% of companies using social media
say it has increased marketing
effectiveness—among other benefits.
Increasing effectiveness of marketing
63%
Increasing customer satisfaction
50%
Reducing marketing costs
45%
Reducing support costs
Reducing time to market for
products/services
35%
26%
Increasing product/service innovation
24%
Increasing revenue
24%
SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
66. U.S. local SMBs actively use social media
marketing to promote their businesses.
FACEBOOK
70%
LINKEDIN
58%
TWITTER
40%
YELP
32%
YOUTUBE
27%
MYSPACE
19%
FOURSQUARE
GOWALLA
9%
3%
SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
67. 57% of SMBs say social media
is beneficial to their business.
DO NOT USE
33%
NOT VERY
BENEFICIAL
10%
SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
VERY
BENEFICIAL
27%
SOMEWHAT
BENEFICIAL
30%
68. More than 1/2 of U.S. SMBs say social media
sites play an important role in active sales.
VERY
IMPORTANT
15%
“HOW IMPORTANT IS
SOCIAL MEDIA IN SEEKING
OUT POTENTIAL NEW
CUSTOMERS/CLIENTS ?”
NOT IMPORTANT
47%
SOMEWHAT
IMPORTANT
38%
SOURCE: FORBES INSIGHTS, MAY 2010
69. More than 1/3 of US SMBs say social
media helps them get found online.
GENERATE SALES
CUT DOWN ON MY MARKETING COSTS
MARKET MY BUSINESS TO CUSTOMERS
INCREASE TRAFFIC TO MY WEBSITE
INCREASE THE EXPOSURE OF MY BUSINESS
SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
6%
“SOCIAL MEDIA HELPS ME TO…”
8%
12%
15%
39%
70. Social media helps B2B marketers
improve search results.
Driving inbound links
48%
Increase page rank
45%
Influence organic SEO
Influence keyword purchases
40%
26%
“SOCIAL MEDIA IMPROVES MY
SEARCH RESULTS VIA…”
SOURCE: BTOB MAGAZINE, JULY 2010
71. 61% of US marketers use social
media to increase lead generation
DIRECTIVE FROM
MANAGEMENT
3%
MY COMPETITORS ARE
DOING IT
5%
MONITOR THE
CONVERSATION ABOUT
MY BRAND
27%
I DO NOT KNOW WHY
WE HAVE ONE
4%
“THE MAIN REASON MY
COMPANY IS
IMPLEMENTING A
SOCIAL MEDIA
STRATEGY IS…
TO INCREASE
LEAD
GENERATION
61%
SOURCE: R2INTEGRATED, APRIL 2010
72. LinkedIn drives the most customers to B2B.
I’M A B2B COMPANY
THAT ACQUIRED A
CUSTOMER
THROUGH THIS
CHANNEL.
80%
65%
60%
55%
43%
40%
Facebook
Twitter
40%
20%
0%
LinkedIn
Company Blog
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
73. Facebook drives the most conversions for B2C.
77%
80%
60%
60%
I’M A B2C COMPANY THAT
ACQUIRED A CUSTOMER
THROUGH THIS
CHANNEL.
55%
51%
40%
20%
0%
LinkedIn
Company Blog
Facebook
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Twitter
74. The average user spent only 3
minutes on Google+ in January 2012
450
405
400
AVERAGE MINUTES/MONTH
350
300
250
200
150
89
100
50
3
0
Google+
SOURCES: COMSCORE, 2012
Facebook
Pinterest
76. …is from the U.S.
65% of Pinterest's
global web traffic…
SOURCES: ALEXA, 2012
77. Pinterest drives more referral traffic than Google
Plus, LinkedIn and YouTube combined.
PINTEREST
SOURCE: SHAREAHOLIC, FEBRUARY 2012
Google+
LinkedIn
YouTube
80. The bottom line is that
blogging is like sex.
You can’t fake it. You can’t fake passion.
You can’t fake wanting
to engage with the public.
If you do, it will ultimately be an
unsatisfying experience for both
the blogger and their readers.”
KEVIN ANDERSON
FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
83. % OF BLOG USERS WHO ACQUIRED A
CUSTOMER THROUGH THEIR BLOG
Blog frequency impacts customer acquisition.
100%
92%
66%
70%
Weekly
2-3 Times Per
Week
78%
56%
50%
43%
0%
Less Than
Monthly
Monthly
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Daily
Multiple
Times a Day
84. The global population of blog
readers keeps growing.
60%
50%
40%
30%
20%
10%
0%
2008
2009
2010
2011
2012
% OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY
SOURCE: EMARKETER, AUGUST 2010
86. 31% more
There are
bloggers today
than there were three years ago.
28.1
26.2
22.9
24.0
2008
2009
2010
2011
INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS)
SOURCE: EMARKETER, AUGUST 2010
87. Most people read blogs
more than once/day.
46%
32%
18%
3%
3%
LESS THAN ONCE ONCE A MONTH
A MONTH
ONCE A WEEK
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
ONCE A DAY
MORE THAN
ONCE A DAY
88. Most people read 5-10 blogs.
38%
29%
22%
5%
3%
LESS THAN 5
5 TO 10
10 TO 50
50 TO 100
NUMBER OF BLOGS
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
MORE THAN 100
89. Nearly 40%
of US companies use blogs for
marketing purposes.
39%
34%
“MY COMPANY USES A BLOG
FOR MARKETING PURPOSES.”
29%
25%
16%
2007
2008
SOURCE: EMARKETER, AUGUST 2010
2009
2010
2011
91. Blog articles influence purchases.
DECIDE ON A PRODUCT/SERVICE
21%
REFINE CHOICES
19%
GET SUPPORT/ANSWERS
19%
DISCOVER PRODUCTS/SERVICES
17%
ASSURE
14%
INSPIRE A PURCHASE
EXECUTE A PURCHASE
13%
7%
SOURCE: JUPITER RESEARCH, OCTOBER 2008
“BLOG ARTICLES
PLAY A ROLE IN
THIS ASPECT OF
THE PURCHASE
PROCESS.”
92. Companies that blog have
55% more
website visitors.
2250
55%
# OF MONTHLY VISITORS
1480
DON’T BLOG
SOURCE: HUBSPOT, 2010
BLOG
93. B2C companies that blog generate
88% more leads
per month than those who do not.
15
# OF MEDIAN MONTHLY LEADS
88%
8
DON’T BLOG
BLOG
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
94. B2B companies that blog generate
67% more leads
per month than those who do not.
# OF MEDIAN MONTHLY LEADS
15
67%
9
DON’T BLOG
BLOG
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
95. Companies with >51 blog
articles experience a
77% lift
23
77%
# OF MEDIAN MONTHLY LEADS
in median monthly leads.
13
10
10
<12
12-23
24-51
>51
# OF BLOG ARTICLES
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
96. Blogging frequency has a
direct & significant
impact on lead-gen.
89%
76%
78%
2-3X/WEEK
DAILY
# OF MEDIAN MONTHLY LEADS
72%
49%
33%
< MONTHLY
MONTHLY
WEEKLY
FREQUENCY OF BLOG POSTS
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
MULTIPLE
TIMES/DAY
98. Morning is the most popular
time to read blogs.
79%
64%
% OF BLOG READERS
51%
40%
MORNING
AFTERNOON
EVENING
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
NIGHT
99. # OF VIEWS
Blog reading peaks around 10AM.
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
100. # OF LINKS SHARED
Link-sharing among blog readers
peaks around 7am.
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
101. # OF COMMENTS
Commenting on blogs
peaks around 8am.
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
104. People share, read
and generally engage more
with any type of content
when it’s surfaced through
friends and people they
know and trust.”
MALORIE LUCICH, FACEBOOK SPOKESPERSON
FEBRUARY 2011
107. Facebook is effective for B2C customer acquisition.
B2B
B2C
77%
% of channel users this channel who
acquired a customer through
80%
65%
60%
60%
51%
55%
55%
43%
40%
40%
20%
0%
LinkedIn
Company Blog
Facebook
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Twitter
108. Brands get a
46%
increase in user engagement
with FACEBOOK TIMELINE.
SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
109. 65%
Brands get a
increase in interactive content
with FACEBOOK TIMELINE.
SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
112. The median ratio of Facebook
VIEWS : SHARES
:
9:1
SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
113. 93% of US adult Internet
users are on Facebook.
164 Million
152 Million
SOURCE: BLOGHER, APRIL 2011
114. 1 out of every 7 minutes
online is spent on Facebook.
SOURCE: COMSCORE, DECEMBER 2011
115. The average Facebook user spends
~7 hours/month
on Facebook.
7HOURS
SOURCES: COMSCORE
116. Facebook is overtaking Google
and Yahoo in total time spent
online.
41.5
44
39.1
43.2
MINUTES SPENT (BILLIONS)
37.9
38.2
36
40.5
39.9
38.6
40.5
38.7
34.6
35.8
32.2
34.3
27.6
26.7
20
16.7
16
12
15.8
13
Yahoo! Sites
11.4
Google sites
9.3
5.6
Jul-07
5.9
Dec-07
6.4
6.4
Facebook
Apr-08
SOURCE: COMSCORE, AUGUST 2011
Jul-08
Dec-08
Apr-09
Jul-09
Dec-09
Apr-10
Jul-10
117. Facebook has become the top choice
for social sign-in.
OTHER
8%
WINDOWS LIVE
6%
TWITTER
7%
FACEBOOK
35%
YAHOO
13%
GOOGLE
31%
SOURCE: JANRAIN, APRIL 2011
118. Facebook has become the preferred way
of sharing content, second only to email
(for now).
84%
EMAIL
88%
44%
FACEBOOK
54%
18%
TELEPHONE
31%
MAIL
7%
10%
PRINT OUT
5%
8%
SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
Male
Female
119. We’re not just engaging with our friends
on Facebook. We’re engaging with
businesses of all kinds.
17
ARTISTS
92
43
MEDIA
57
Avg # of Comments/post
Avg. # of Likes/post
9
BRANDS
54
NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”
SOURCE: VISIBLI, APRIL 2011
120. Many internet activities that once
took place on separate, isolated
venues are now funneled through
Facebook. These include email,
instant messaging, blogging,
gaming, video-sharing and online
shopping.”
FACEBOOK USERS: THE JUGGERNAUT ROLLS ON
PAUL VERNA | MARCH 21, 2011 | EMARKETER
122. Most US B2B marketers agree
that Facebook is an effective
marketing tool.
FACEBOOK
51%
LINKEDIN
45%
TWITTER
MYSPACE
SOURCE: OUTSELL, DECEMBER 2009
35%
25%
“THIS SITE IS
SOMEWHAT TO
EXTREMELY
EFFECTIVE AS A
MARKETING TOOL.”
123. More than half of SMBs say
Facebook is beneficial to their business.
DO NOT USE
32%
NOT VERY
BENEFICIAL
13%
SOURCE: AD-OLOGY, NOVEMBER 2010
VERY
BENEFICIAL
30%
SOMEWHAT
BENEFICIAL
25%
124. More than 1/3 of marketers say
Facebook is “critical” or
“important” to their business.
Not Useful
14%
Critical
15%
Important
24%
Somewhat
Useful
24%
Useful
24%
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
125. The number of marketers who say Facebook
is “critical” or “important” to their business
has increased by 75% in three years.
42%
45%
40%
35%
30%
25%
24%
20%
15%
10%
5%
0%
In 2009
In 2012
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
75%
134. Only 18% of Twitter users
tweet >once/day.
SEVERAL TIMES/DAY
AT LEAST ONCE/DAY
18%
15%
AT LEAST ONCE/WEEK
30%
AT LEAST ONCE/MONTH
LESS THAN ONCE/MONTH
SOURCE: RJMETRICS, JANUARY 2010
22%
15%
136. 1/3 of monthly Twitter users are 25-34 years old.
33%
19%
18%
12%
11%
7%
AGE 12-17
AGE 18-24
AGE 25-34
SOURCE: EDISON RESEARCH, 2010
AGE 35-44
AGE 45-54
AGE 55+
137. The majority of US Twitter
users are 18-29 years old.
14%
AGE 18-29
10%
AGE 30-45
6%
AGE 46-64
AGE 65+
1%
SOURCE: PEW RESEARCH CENTER, JANUARY 2010
138. US Twitter users are more educated
than the general population.
33%
MONTHLY TWITTER USERS 18+
30%
TOTAL POPULATION 18+
23% 23%
19%
17%
16%
13%
12%
8%
ADVANCED DEGREE
SOME GRADUATE
CREDITS
SOURCE: EDISON RESEARCH, 2010
4-YR COLLEGE
1-3 YRS OF COLLEGE
HIGH SCHOOL/LESS
139. US Twitter users have higher incomes
than the general population.
23%
MONTHLY TWITTER USERS 18+
20%
TOTAL POPULATION 18+
17%
15%
13%
10%
20%
14%
11%
8%
>$100K
$75K - $100K
SOURCE: EDISON RESEARCH, 2010
$50K - $75K
$25K-$50K
UNDER $25K
140. US Twitter users tend to be “early adopters.”
TOTAL POPULATION 12+
AMONG THE 1ST TO BUY/TRY NEW
PRODUCTS
BUY/TRY NEW PRODUCTS BEFORE
OTHERS, NOT FIRST
10%
19%
MONTHLY TWITTER
USERS 12+
12%
25%
27%
BUY/TRY NEW PRODUCTS SAME AS
OTHERS
29%
24%
BUY/TRY NEW PRODUCTS AFTER
OTHERS, NOT LAST
USUALLY LAST TO KNOW TO TRY/BUY
NEW PRODUCTS
SOURCE: EDISON RESEARCH, 2010
16%
25%
11%
141. For Twitter users, Internet > TV.
73%
“THE MEDIUM THAT IS
MOST ESSENTIAL
TO MY LIFE IS…”
MONTHLY TWITTER USERS 12+
42%
TOTAL POPULATION 12+
37%
25%
14%
11%
13%
3%
NEWSPAPER
RADIO
SOURCE: EDISON RESEARCH, 2010
TV
INTERNET
142. Twitter users spend a lot of time online.
4:00
“I SPEND HH:MM
PER DAY WITH EACH
OF THESE MEDIA.”
3:22 3:25
2:41
MONTHLY TWITTER USERS 12+
2:05
1:56
TOTAL POPULATION 12+
0:26 0:28
NEWSPAPER
RADIO
TV
SOURCE: EDISON RESEARCH, 2010
INTERNET
144. More than 1/2
of active Twitter users
follow companies,
brands or products
on social networks.
SOURCE: EDISON RESEARCH, 2010
FOLLOW
145. Twitter plays an active role
in purchasing decisions.
LEARN ABOUT
PRODUCTS/SERVICES
42%
PROVIDE OPINIONS ABOUT
PRODUCTS/SERVICES
41%
ASK FOR OPINIONS ABOUT
PRODUCTS/SERVICES
31%
LOOK FOR DISCOUNTS/SALES
PURCHASE
PRODUCTS/SERVICES
SEEK CUSTOMER SUPPORT
SOURCE: EDISON RESEARCH, 2010
28%
21%
19%
“I USE
TWITTER TO...”
146. 79% of US Twitter users are more likely to
recommend brands they follow.
NO
15%
YES, FOR
MANY
BRANDS
23%
SOURCE: EDISON RESEARCH, 2010
NOT SURE
6%
YES, FOR A
FEW
BRANDS
56%
147. 67% of US Twitter users are
more likely to buy brands they follow.
NO
23%
YES, FOR
MANY
BRANDS
25%
SOURCE: EDISON RESEARCH, 2010
NOT SURE
10%
YES, FOR A
FEW
BRANDS
42%
148. 57% of all companies that use
social media for business, use Twitter.
DON’T USE
TWITTER
43%
USE
TWITTER
57%
SOURCE: BUSINESS.COM, SEPTEMBER 2009
149. B2B companies are far more likely
to use Twitter than B2C companies.
75%
“MY COMPANY TWEETS.”
49%
B2B
SOURCE: BUSINESS.COM, SEPTEMBER 2009
B2C
150. Twitter drives more customers for B2C.
55%
“YES, WE HAVE
ACQUIRED
A CUSTOMER VIA
TWITTER.
40%
B2B
B2C
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
151. More than 1/3 of marketers say Twitter is
“critical” or “important” to their business.
Not Useful
14%
Critical
15%
Somewhat
Useful
24%
Important
24%
Useful
24%
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
152. Companies that use Twitter
average 2x more leads/month
than those that do not.
# OF MEDIAN MONTHLY LEADS
86
USE TWITTER
DON’T USE TWITTER
43
31
15
10
5
<11 EMPLOYEES
11-50 EMPLOYEES
>50 EMPLOYEES
SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
153. B2C companies with >100 followers
have 146% more leads/month
than those with <100.
35
# OF MEDIAN MONTHLY LEADS
146%
32
14
11
<21
21-100
101-500
>500
# OF FOLLOWERS
SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
156. There are
271 MILLION
mobile subscribers
in the U.S. alone.
SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011
157. 54% of iOS web traffic is devoted to
search VS the 36% Internet average.
SEARCH THROUGH IOS
54%
36%
IOS
SOURCE: CHITIKA, APRIL 2012
INTERNET AVERAGE
158. 60% of
consumers do
product or
service research
“several times a
month” via a
mobile device.
SOURCE: LOCAL CORPORATION, APRIL 2012
159. 1% of emails are
first opened on
mobile devices,
then on desktop
PCs later.
SOURCE: KNOTICE, MARCH 2012
161. 9 out of 10
mobile searches
lead to action.
OVER HALF
lead to purchase.
SOURCE: SEARCH ENGINE LAND, 2011
162. 90%
of text messages
are read within
3 MINUTES
of being delivered.
SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 2011
163. 4 BILLION of the
6.8 BILLION
people on the planet,
use a mobile phone.
3.5 BILLION of
them use a toothbrush.
SOURCE: 60 SECOND MARKETER, 2011
164. MAKE YOUR MARKETING AWESOME
Try HubSpot FREE for 30 days!
http://HubSpot.com/free-trial
165. IF YOU THOUGHT
THAT THIS WAS
AWESOME,
PERHAPS YOU’D
LIKE TO BE
FRIENDS ONLINE?
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