Assignment 2: Marketing of the Acquisition by EDUS In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment.  Click here to review the EDUS case  and consider the following: Topics for Research and Analysis Promotional Goals : Identify specific objectives related to the promotion of EDUS's acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product's benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.) Business Environment : Identify cultural and legal factors that might influence promotional decisions – both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.) Media Plan : Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.) Promotional Strategy : Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition. Economic, Cultural, and Political-Legal Environment : Investigate the economic, cultural, and political-legal environment that might affect promotional messages and media relevant to this acquisition. Recommended Actions : Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations. Conclusions : Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research. By  Wednesday, May 14, 2014 , submit a PowerPoint presentation (approximately 10 slides) providing your analysis and research findings on the topics indicated. You are expected to include statistical data when possible, including tables, graphs, and other visuals that support and enhance your study. Most importantly, all written assignments and responses should follow APA rules for attributing sources! Submit your document to the  M4: Assignment 2 Dropbox . Assignment 2 Grading Criteria Maximum Points Developed information on all required areas of inquiry as stated in the activity. 40 Drew.

1. Assignment 2: Marketing of the Acquisition by EDUS
In this assignment, you will research information related to the
marketing and promotion of the acquisition by EDUS and
provide an assessment.
Click here to review the EDUS case
and consider the following:
Topics for Research and Analysis
Promotional Goals
: Identify specific objectives related to the promotion of
EDUS's acquisition of the institution. In addition, identify
specific objectives related to informing potential students of
new capabilities and offerings resulting from the acquisition.
(Promotional goals vary. Some organizations need to create
awareness of their product's benefits compared to competitors.
Other promotional goals may involve communicating new uses
for an item, or informing customers or lower prices.)
Business Environment
: Identify cultural and legal factors that might influence
promotional decisions – both in announcing the acquisition
within the region and recruiting new students to the institution.
(In some countries, certain information is required in television
commercials selling products aimed at children.)
Media Plan
: Analyze media availability to determine cost-efficient methods
of communicating with potential students within the country and
within the geographic region. (While television, radio,
newspapers, magazines, and the Internet may be common in
industrialized countries, developing economies may require
other different media. In some countries, advertising messages
are broadcast through large speakers mounted on moving
trucks.)
Promotional Strategy
: Compare the benefits of push-and-pull promotions for
acquiring new students at the institution. Devise a promotional
strategy that will help EDUS expand the student body and also

2. inform potential students of increased capability of the
institution resulting from this acquisition.
Economic, Cultural, and Political-Legal Environment
: Investigate the economic, cultural, and political-legal
environment that might affect promotional messages and media
relevant to this acquisition.
Recommended Actions
: Recommend EDUS actions related to promotional goals,
needed adaptations due to cultural or legal factors, and a media
plan. Provide evidence to support your recommendations.
Conclusions
:
Draw conclusions about the material you have presented. The
opinions or judgments you present should be supported by your
research.
By
Wednesday, May 14, 2014
, submit a PowerPoint presentation (approximately 10 slides)
providing your analysis and research findings on the topics
indicated. You are expected to include statistical data when
possible, including tables, graphs, and other visuals that support
and enhance your study. Most importantly, all written
assignments and responses should follow APA rules for
attributing sources! Submit your document to the
M4: Assignment 2 Dropbox
.
Assignment 2 Grading Criteria
Maximum Points
Developed information on all required areas of inquiry as stated
in the activity.
40
Drew conclusions about promotional goals, business
environments, and promotional strategies relevant to the

3. acquisition of MCU.
50
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in accurate representation and attribution of
sources; displayed accurate spelling, grammar, and punctuation.
10
Total:
100